Business and Technical English (Eng201)

Subject: ENG201

Assignment No.1

Solution:

Q1: In a corporate world, communication needs to follow the 7Cs which are Clarity,
Correctness, Completeness, Conciseness, Concreteness, Coherence, and Courtesy. Read
each description carefully and identify the principle of communication that is lacking in it.

(5 x 2 = 10 Marks)

Clarity: which refers to ease of something.

Courtesy: stems from a sincere you-attitude.

Coherence: is the quality of hanging together: reader can easily followed path.

Completeness: your message is complete when it contains all the facts that need for the reaction.

Conciseness: is saying that you want to say in the fewest possible words.

Consideration: means preparing every message with the message receiver in mind.

Concreteness: means using denotative rather than connotative words

1. Dear David,

Further to our conservation today, I am attaching the plan for the first stage of the project.
Hope the one weak deadline is okay with you and your team.

Regards
Sally

a. Clarity
b. Courtesy
c. Coherent
d. Correctness

2. Traci,
 I wanted to write you a quick note about the report you finished last week. I gave it to
Michelle to proofread, and she wanted to make sure you knew about the department
meeting we're having this Friday. We'll be creating an outline for the new employee
handbook.

Thanks,
Michelle

a. Conciseness
b. Courtesy
c. Coherent
d. Clarity

3. Hi everyone,

I just wanted to send you all a reminder about the meeting we're having tomorrow!

See you then,

Chris

a. Coherent
b. Correctness
c. Courtesy
d. Completeness

4. Hi Suzanne

I think we need to talk about the CSR campaign, I mean the one which we need to do as a
quarterly exercise. I think it is a great way of enhancing our brand image. Basically, it
would just be a visit to an orphanage but we can sort of do other things too. For instance,
we could take the kids out for a short trip to a nearby park or zoo. Let us sit and talk
tomorrow.

Regards
Jennifer

a. Conciseness
b. Concreteness
c. Completeness
d. Correctness

5. Dear James,
 I would like to talk to you about the new client’s project which the engineering team had
discussed yesterday. I might need the help of John from your team.

Regards,
Kevin

a. Correctness
b. Concreteness
c. Completeness
d. Clarity

Q2: Suppose you are working as a sales manager in Sabroso. Your company has introduced
two new products (Chicken Donut and Crispy Poppers). You are required to write a direct
business message to the leading stores’ management for the sales and promotion purposes.
Use the following organizational chart for highlighting and endorsing the features of your
product.

(10 Marks)

Organization Chart

Rimsha Bashir

Main Office : 17-F,,Walton road Lahore, Pakistan

111-722477,,,123@gmail.com

November 21,2019

Rimsha

General Manager
Metro

17-F , Peoples Colony

Islamabad, Pakistan

Dear General Manager,

I am very glad to provide you information on behalf of the sabroso that we have introduced two
new products which are chicken donut and crispy poppers. And on the launch of these products
we are giving this amazing offer for the first three months of “Buy three and get one free.”

Be the first store to know about this, avail this amazing opportunity. Contact us at
sabroso.som.pk to buy these amazing products. To delight you even more, the first 25 buyers to
contact will be given an amazing 70% discount.

If you are interested in making order please let me know by e-mail 123@gmail.com or call at
111-722477

Sincerely,