AUDIENCE

1. Who are the learners? Who is the material intended for?

 Those who work in marketing and need to use English,
 The handbook is for students, teachers, and people who have interest in it.
 For public need, common reader who have interest in marketing..
 The level of the book is intermediate to upper intermediate learners.
AIMS
2. What are the aims of the materials?
 To help the reader to master marketing, they are who studying marketing, or teaching marketing
subject, or preparing for exams in English.
 Provide the students and teachers with exercises about marketing.
 Using the book for self-study or with teacher in the classroom, one on one or in group
CONTENT
3. What kind of language description do you require? What type(s) of linguistic description are used in the
materials?
- The language description required is the combination of structural, discourse-based, functional.
- The materials mostly use the combination of functional, structural, and discourse-based. In every unit,
the writers use authentic sources. So, it is suitable for they who learn about marketing.
4. What language point should be covered? What language points do the materials covers?
The materials have focus in building and improving the vocabulary uses in marketing terms, words used by
professionals, and English words with a special meaning in marketing.
5. What proportion of work on each macro-skill is desired? Should there be skills-integrated work? What is the
proportion of work on each skill? Is there skills integrated work?
The four macro-skills are needed to master the marketing field. Anyone who works in marketing field,
usually meet people from all around the world. The professionals demanded able to speak in English fluently
and know many about the marketing terminology, and able to write about marketing in English words.
Reading and listening skills are needed too, especially when we have to collect data or in negotiation
situation and condition.
The proportion of work in the book is more about reading the topic (the left hand page) and writing tasks to
improve the English vocabulary in marketing term. It is based on the teacher, if the students need improving
the other macro-skills.
6. What micro-skills do you need? What micro-skills are covered the material?
7. What text-types should be included? What kinds of texts are there in the materials?
 The left-hand page
- Short Texts/ Explanation
- Visual Text (Diagram, table, charts, picture)
- Dialogue
- Vocabulary and expressions required
 (Collocations; word combination & Register; formal and informal language)
 The right-hand page
Variety of exercise (crosswords, short texts, gap fills, matching exercises and table complete)
8. What subject-matter area is required? What is the subject-matter area, assumed level of knowledge, and
any types of topics in the materials?
 Subject-matter area
- Marketing and related fields
- Marketing studies
 Assumed level of knowledge
- Vocational High school
- College/University
 Level of language skills :
- Intermediate to upper- intermediate
 Types of topics in the materials
- Marketing basics, research, product, positioning and branding, people; customers and staff, price, place,
publicity and promotion, packaging and public relations.
 Treatment are the topics given
- The process of learning marketing course,
- Common marketing,
- Communication concepts (marketing mix and targeting),
- Talking and writing (core target and focus groups),
- Special meaning in marketing,
- Uses authentic sources (marketing forums, company websites, articles from the trade press, marketing
blogs, marketing presentations and case studies)
9. How should the content be organized within the course units? How is the content organized within the
units?
 By subject-matter
 Around language point
- The book has 50 two-page thematic unit s are divided into ten sections which cover topics.
- The left-hand page of each unit explains new words and expressions and show how the vocabulary is
used in real contexts.
- The right-hand page allows checking and developing the understanding of the new language and how it
used, through series of exercises.
- Appendices, covering examples of confusing words.
- Answer key at the back of the book.
- Over to you activities at the end of each unit.
 Index
 10. How should the content be organized within the course units? How is the content organized within the
units?
 By a variety of patterns
 To allow a clear focus on
Each unit has sections indicated by a letter usually A, B, and C & a clear title.
11. How is the content sequenced throughout the book ?
 From easier to difficult
12. How is the content sequenced within a unit ?
 From comprehension to practice
METHODOLOGY
13. What theories of learning should the course be based on? What theories of learning are the materials based
on?
The combination learning of Cognitive code (the learners as thinking beings), The Affective factor (the leaner
as emotional beings), and A Model of learning (provide a practical source of reference for the ESP teacher
and students)
14. What aspects of the learners’ attitudes to / expectations about learning English should the course take into
account? What attitudes to/expectations about learning English are the materials based on?
Refers to the EFL learner, the course should consider about the learners necessities, lacks and wants. Not all
of the student and fluently in English, and they also have to learn English vocabulary in Marketing field that
some of the words might have different meaning with the meaning in General English
15. What kind of exercises/tasks are needed? What kind of exercises/tasks are included in the material?
The exercises are presented in interesting way, with the writing skills in it, and focusing in vocabularies.
16. What teaching learning techniques are to be used? What teaching-learning techniques can be used with the
materials ?
17. What aids are available for use?
In subjective the aids are available use the other example Internet , laptop, specific marketing book
in objective the aids available use infocus , book , internet, laptop, or media
18. What guidance are the materials provided?
The statements of aims: the goal is to how student who want to be entrepreneurs must have Marketing
capital
List of vocabularies and language:
This page presents the key vocabulary in bold typeface for each theme or skills area the language is
introduced in a text, dialogues, diagrams, and tables , many vocabulary item are illustrated
Suggestion for further work : marketing learning will be the capital of other people who do not want to work
in a company but those who want to open a business that opens itself
in here the material will be given about how the activities to meet the needs and satisfaction of consumers
by making products, determining the price, place of sale and promoting these products to consumers
19. How flexible do the materials need to be ?
 this books in specifically for high school majors or can be used for marketing college
OTHER CRITERIA
20. What price range is necessary? What is the price?
$19 which is equal to about Rp300.000,- in Indonesian currency.
21. When and in what quantities ? When and how readily can the material be obtained?
Online shop., in Amazon website. We can buy it online.