St.

Louis Aquarium – LM Services Corporation

Position Description

Position Title: Aquarium Sales Manager 2

Department: Sales & Marketing – STLAQ
Reports To: Cameron Schoeffel
Date Written/Revised: 4/3/19

POSITION SUMMARY
 Solicit past (hotel.LHM) and new business to ensure all revenue goals are achieved or
exceeded. Manage accounts to achieve guest satisfaction. Collect necessary information
and other various reports necessary to analyze individual and group pricing.
 Works directly with Aquarium operations team to fulfill needs and requirements of
groups.

SALES GOALS
In House/External Groups – 50,000 Tickets ($1,075,000 Revenue)
AQ Membership – 50,000 Memberships Sold ($2,500,000 Revenue)

EXAMPLES OF DUTIES

ESSENTIAL FUNCTIONS
Responsible Corporate/Association Groups, In House Accounts, Groups 51+
 Solicit new business using Delphi (Hotel), outside sales calls, cold calls, etc. to prospect
new clients. Promptly respond to in-bound inquiry calls and follow-up to capture desired
business. Maintain an organized system to ensure all viable inquiries are pursued in a
timely manner. Return calls, quotes, proposals, and contracts must be completed in a
timely manner as customers may be “shopping” other properties.
 Accurately book group tickets and space in systems (Accesso & Delphi). Utilize
standardized contracts and proposals, call log, and reporting functionality.
 Maintain positive relationship with existing clients, keep up to date client profiles on
each client and effectively utilize this information to build rapport and capture future
sales (send birthday, anniversary, holiday cards, etc.). Meet, greet and entertain
potential and existing clients, providing information regarding the property to increase
sales.
 Travel locally and out of city/state as necessary to attend trade shows, conduct outside
sales calls, promote the property, examine competition, or research potential clients.
 Develop/maintain knowledge of market trends, competition and customers.

SUPPORTIVE FUNCTIONS
In addition to performance of the essential functions, this position may be required to perform a
combination of the following supportive functions.
 Attend all property meetings as necessary.
  Work closely with the hotel sales/cs/catering departments to generate new business and
service accounts.
 Promptly and effectively use all communication tools including phone, e-mail, fax, mail
etc.
 Perform daily facility inspections, which requires bending, stooping, reaching overhead
and moving throughout the attraction complex inside and out.
 Maintain open communication with all property-operating departments.
 Other duties as assigned by the supervisor such as: cross training, assisting in other
departments, etc.

SPECIFIC JOB KNOWLEDGE, SKILLS AND ABILITIES

The individual must possess the following knowledge, skills and abilities to be able to explain
and demonstrate that he or she can perform the essential functions of the job, with or without
reasonable accommodation, using some other combination of skills and abilities.
 Ability to effectively deal with internal and external customers, some of whom will
require high levels of patience, tact and diplomacy to defuse anger, collect accurate
information and resolve conflicts.
 Strong sales and revenue management skills with proven sales techniques and ability to
up sell products and services.
 Ability to analyze complex statistical data and make sound judgments accordingly.
 Considerable skill in the use of a calculator to prepare moderately complex
mathematical calculations without error.
 Ability to access and accurately input and retrieve information using a moderately
complex computer system.
 Ability to establish and maintain effective working relationships with associates,
customers, and patrons.
 Ability to read, listen and communicate effectively in English, both verbally and in
writing.
 Ability to stand, walk, bend, reach and move continuously to oversee area and inspect
rooms and public areas on all floors of the property.

QUALIFICATION STANDARDS

EDUCATION AND EXPERIENCE

Any combination of education and experience equivalent to graduation from high school or any
other combination of education, training or experience that provides the required knowledge
skills and abilities. College degree with hotel major is preferred. Prior sales experience required;
hotel sales experience strongly preferred.

GROOMING
All associates must maintain a neat, clean and well-groomed appearance (specific standards
available).
FLSA Designation exempt

OTHER
 Upon employment all associates are required to comply with the standards, rules and
regulations which may be established by the Company and updated from time to time.
Associates who violate property rules or have irregular attendance will be subject to
disciplinary action, up to and including termination of employment.
 The Hospitality business functions seven days a week, twenty-four hours a day. Due to
the cyclical nature of the hospitality industry, associates may be required to work varying
schedules, weekends, holidays and overtime to reflect the business needs of the
property. Associates may also be required to attend group and/or department meetings
in addition to the work shift as necessary. In addition, this is a hospitality business and a
hospitable service atmosphere must be projected at all times.
 This job description is not an exclusive or exhaustive list of all job functions that an
associate in this position may be asked to perform from time to time.

I have read or have had read to me the preceding job description. I agree to follow it to the best
of my ability.

Signature: ___________________________ Date: ___________________________

Printed Name: ___________________________