TOGETHER

THE BLUE WAY MISSION

BLUE
An increasing number of companies are joining the blue way
and supporting eco-­advanced solutions to reduce the impact
of conventional denim manufacturing on people and the
bluesign® system Learn how to reduce impact in
environment. Take a look inside and learn more about their managing inputs. responsible actions. the complete denim supply chain.
powerful partnership within the bluesign® system.
The bluesign® system unites the entire textile supply chain to jointly reduce its
impact on people and the environment. Our goal is to link chemical suppliers, textile
manufacturers and brands to foster a healthy, responsible, and profitable textile
industry.

The unique combination of expertise in key segments of textile production such

as chemistry, textile technology, environment technology and supply chain
management characterizes our identity as a service provider.

Mission Blue of G-Star

RAW Responsibility
G-Star’s philosophy is and has always been ‘Just the Product’, meaning that G-Star is focused on
constantly reinventing denim. Designing denim for the future also includes taking responsibility for the
social and environmental impact of our products. That is why, for G-Star, sustainability is a requirement
for doing business. We have the biggest impact on society and the environment with our products and
production process. Our main focus is on the promotion of social and environmental awareness in our More information: www.bluesign.com
supply chain and the creation of innovative products with carefully selected materials.

Pillars
This RAW Responsibility section outlines how our CR approach is put into practice within G-Star.
It is embodied in the following four pillars:
– Responsible Supply Chain
– Sustainable Product
– Sustainable Operations
– Community Involvement

To continue striving for a sustainable evolution of our products, our CR approach is subject to
non-stop improvement and will accordingly be updated on a regular basis.

bluesign®
In March 2013 we entered into a partnership with bluesign technologies. This partner supports
brands in implementing strategies to reduce impact on people and the environment and in ensuring
a responsible use of chemicals and resources in their production processes. The bluesign® system
guarantees safe products and transparently monitors chemicals and manufacturing processes for SYSTEM
continuous improvement. With other bluesign® system partners we create sustainable supply chains PARTNER
with third-party verified inputs to create more sustainable products. Together it is our Mission Blue
to protect our blue planet.

SYSTEM
PARTNER

More information: www.g-star.com

bluesign technologies ag
Moevenstrasse 18, 9015 St.Gallen, Switzerland
printed carbon neutral • Swiss Climate Phone +41 71 272 29 90, info@bluesign.com, www.bluesign.com
 BLUE
WAY
DENIM
FIVE KEY SERVICES FOR YOUR FIVE POCKETS
Company assessment
A bluesign® assessment as an independent,
systematic examination of data, operations
and performance with regard to impact on
people and the environment increases the
effectiveness of risk management and
provides third-party assurance.
Road map
The results of the assessment are
documented in a gap analysis which drives a
strategic action plan contained in a road map.
The road map is the foundation for continuous
sustainability improvement across the
organization.
Labeling
The use of labels, both in the industry and for
consumers, provides orientation and reduces
communication and therefore costs.
Added value can be highlighted and ensure
clarity and trust. Products that are manufactured
by companies acting in a responsible manner
that meet the most stringent criteria for
conservation of resources and the protection
of people and the environment can be labeled
accordingly.
Applications
Web-based applications have been established
for the industry to support companies on a
global basis.
The bluesign® blueguide allows brands to
selectively source responsibly produced
components from verified manufacturers who
use the most comprehensive positive list of
chemical products, the bluesign® bluefinder, to
meet the highest requirements for chemicals
management.
Restricted Substance Management
Based on Input Stream Management, the
bluesign® system is an effective tool to
manage restricted substances and prevent
use and release of hazardous chemicals.
A comprehensive, monitored restricted
substance list, guidelines and templates
provide support to companies in their
restricted substance management.