Major

Highlights
and Key
Learnings

TRADE
WINDS-2019

Marketing Summit 2019

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The marketing summit revolved around the theme -
Building Brand Loyalty in the age of Hyper
Personalization. Major
A shift from E-Commerce to Me-Commerce. Captures.
We were honoured to host the esteemed panel consisting of:
1. Mr. Rajat Mathur, Head - Group Loyalty Marketing and
Customer Analytics at Future Group India

2. Ms. Shruti Samant, Digital Marketing Specialist- Brand
Marketing and E-Commerce, P&G Health

3. Mr. Bikramjit Singh - Head, Digital Marketing & e-
commerce at Goodricke Group Ltd 

4. Ms. Shreya Dasgupta - Manager, Consumer Market Insights
for Beauty & Personal Care, Unilever 

5. Mr. Sameer Yadav, Senior Marketing Manager, Chocolates
Equity & Activation, Mondelez International

6. Moderator - Mr. Aditya Goel - Co-founder at Love In Store

Let’s have a look at the major highlights and what our students
have to say regarding their experience and major learnings.

Ms. Shruti Samant, began by quoting "Experience now-a-days

on e-commerce has changed in this 'Age of Customers'. Tailor
made experiences for customers help in both quicker decision
making and increasing brand loyalty", she said. She also
highlighted the role that Big Data technology plays in hyper-
personalization in E-commerce.

Mr. Bikramjit Singh, began his address by saying, ”Hyper-

personalization has helped start-ups change the way businesses
are run & forced the giants in the market to change their
strategy”.

Mr Rajat Mathur opined that Personalization has always Notable Speakers

existed in retail segments, while earlier our partners expected
personalization in the form of benefits, now we're more From key Industry
focussed on Modern Trade channels & satisfying our players like HUL,
consumers", he said.
Mr. Mathur began by highlighting the difference in PnG, Future Group,
personalization in the retail segment, how retail market has
used the existing Loyalty Programs to personalize it for Mondelez and
customers & use this loyalty program as a source of data to Goodricke Group
gain insights for meeting the consumer needs & demands.
graced the occasion.
Beginning his address, Mr. Sameer Yadav elucidated on how
personalization is not exactly a new concept but it has been
around for quite some time. "Personalization is not just needed
from the point of view of the consumers but it is needed for

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traders and retailers as well.

Ms. Shreya Dasgupta, began by saying, "Digital has become one of the biggest engines. It has
become a canvas of expression. We can reach the consumer in the right frame of mind with the
right message."
She furthered elaborated on the switch from TV to digital. "Media targets stopped being generic
like 'households'. We have to be much more specific". She talked about how Unilever is aiming to
create 1 billion meaningful and everlasting relationships. She also talked about collecting data,
using it for segmenting and then creating and developing tailor made content.

Mr. Goel accommodated the fireside chat to gain and direct effective practical & industry-specific
insights through a Q&A session and interactive discussion.

“I thoroughly enjoyed the session and understood the nitty gritty of retail sector. Consumer
behaviour and ways to map the same was explained very lucidly.”
- Suyash

“I understood how the retail sector is significantly different due to the fact that it accommodates a
lot of brand under it’s umbrella and how personalization works”
- Jaisika Singh

“Ms. Shreya talked about how ads have ceased to be TV based and generic. Highlighting the shift
to internet as a medium, she spoke about the need to be specific with regard to the consumer and
spread the right message at the right time. Her speech was informative and insightful. I would love
to have a future interaction with her.”
- Munmun Mohanty

“I got insightful thoughts on what to do in the area of Branding To think out of the box
and tailormade products as well as ads are the key takeaways I will remember and have
an everlasting impression on me”
-Meet Panchal.