THIS WEEK’S NEWSLETTER FEATURES

ADS
IN THE TIME
OF CORONA
BY BRANDWAGON, DELHI
DOVE
O
+ OGILVY
gilvy Canada took a cue from Italian photographer Alberto
Giuliani, who shot the photos of the frontline Healthcare
workers. Now Dove has put a new face on Real Beauty
advertising through a “Courage Is Beautiful” campaign,
breaking in the US, showing faces of healthcare workers
marked by the protective gear they’ve been wearing during
the coronavirus crisis.The initial ad broke in Canada, with a
U.S. version featuring more photos of US healthcare workers
rolling out now, to be followed quickly by ads customized for
other countries with local photos.
For a brand that brings out the real beauty, It surely has
been very vocal in making us realise that Real Beauty of
your spirit Lies in Courage.
HEINZ
K
+ VAYNER MEDIA
raft Heinz is the latest marketer putting staffers to work as
its ad team. The company says this is the first spot it has
done that was directed and shot by plant employees. The
video shows workers in plants in Fremont, Ohio and
Champaign, Illinois, with voiceover work by Dana Cockrell, a
line operator at that Illinois plant.
Kraft Heinz points to its staffers for credit, but also gives a
nod to Vayner Media for this campaign (the agency wasn’t
actually on set). The spot is set to air on network and cable
tv, and short videos of interviews with plant staff will be
posted online, it said. 

Watch the Ad at - We got you America !

NBA
NBA (The National Basketball Association) will be selling
team branded face masks on its official websites. The
product would feature logos of all 30NBA and 12 WNBA
teams and be sold onNBAStore.com and WNBA store.com
The proceeds from the sales of these masks would be
forwarded to organisations such Feeding America and
Second Harvest. The NBA is leveraging its fan base to
complete its social responsibility, and also nurturing a sense
of a whole big family amongst its fans.
COCA
C
COLA + TWITTER
oca Colas Donated its Social Media Handles.In a situation
where brands can’t use their media space to sell, joke, or
deliver any content with a cheery tone, brands are often
confused how to utilise their social media space. Most
brands fall back on promoting their Social service initiatives,
but every brand delivering the same content translates to
clutter and customers simply skipping content. In view of
this, Coca Cola decided to donate its social media handles
to organisations such as The American Red Cross, Salvation
Army, etc to help them reach out to a greater audience with
their public service announcements and important
information. This innovative use of space is making the
brand stand out and serving a great cause all the same.
Follow all the Latest at - Coca Cola Twitter

REMOTE
R
TOURISM
emote-Tourism, the latest in marketing campaigns
enables someone to remotely control a volunteer in
Faroe Islands and go on a virtual tour of lesser known
jewel in the Nordic region.According to Guðrið
Højgaard, director of Visit Faroe Islands, the remotely
operated guide is “a unique platform to allow people in
isolation to take a walk across our wild landscapes and
regain a sense of freedom”.The campaign is keeping
the country relevant at a time when the tourism industry
is shut, laying groundwork for a time when the skies and
gates for tourists would open again.
Watch the Ad – Explore Faroe Islands
MIAMI
T
AD SCHOOL
wo Thai students, Seine Kongruangkit and Matithorn
Prachuabmoh Chaimoungkalo from Miami Ad School in
Hamburg, Germany, geared up to take  radical action
against the spread of  COVID-19  – the pair made a
prospective billboard campaign containing spoilers from
popular  Netflix  series in a bid to encourage people to
s t a y i n s i d e . F e a t u r i n g s p o i l e r s o f  S t r a n g e r
Things,  Narcos,  Kingdom,  and  Love Is Blind, the
billboards represent a creative attempt to contain the
virus by targeting the TV lovers.
P.S. The billboards are digital and do not actually exist.
Watch it Here
RESEARCH TEAM :

Munmun Mohanty | Kopal Jaiswal | Jaisika Singh

Mobile: +91 8637239922 | +91 98118 34836 | +91 8287856838

E-Mail: brandwagon@iift.edu