THIS WEEK’S NEWSLETTER

PRESENTS

HOW COMPANIES
ARE CHANGING
THEIR
OFFERINGS
BY BRANDWAGON
1. AMAZON.
On Thursday Amazon India declared that it will
foray into food delivery operations in select parts of
Bengaluru. Although we are yet to hear more from
Amazon India, the spokesperson has said that this
decision is a quick response to the consumers’ wish
to be able to order meals on amazon in addition to
the essentials.
The spokesperson added that Amazon Food will be
launched in select Bengaluru pin codes, allowing
customers to order from handpicked local
restaurants and cloud kitchens that pass the high
hygiene certification bar.  These include outlets like
Box8, Chai point, Chaayos, Faasos, Mad Over
Donuts as well as restaurants from hotel chains like
Radisson and Marriott.The orders can be placed
through the Amazon app but the option will currently
be visible to customers in the live pin codes.Amazon
has been testing a food delivery service in India
among its employees for over six months. Amazon's
entry in the food delivery space could be a major
challenge for Zomato and Swiggy that occupy a
majority share of the food delivery market in the
country.
2. ITC
ITC Savlon recently launched hand sanitiser
sachets at half a rupee.
Savlon introduced the product to address the issues
of accessibility, affordability and availability.
Designed for a one-time use, the Savlon Sanitiser
Gel is cost-effective and an accessible out-of-home
sanitising solution. It is developed with the help of
global leader Givaudan and it reiterates the stringent
norms of production.
To enhance supply and availability, ITC on a war
footing repurposed its world-class perfume facility to
produce an additional 1.25 lakh litres of hand
sanitisers.
3. DUNZO
Staying true to its philosophy of getting essentials
in no time, It has partnered with Britannia to deliver
all essentials such as biscuits, cakes, wafers,
milkshakes and ghee.

The new partnership will allow customers to order

products from Britannia Essential stores through the
Dunzo app. Dunzo will source the products from
Britannia’s distribution centres to ensure the proper
handling of the goods and enable availability across
cities through no-contact delivery.

“During this unprecedented time, it is critical for us to

maintain a continuous supply of our products which are
daily staples in Indian households. With a significant rise
in demand for at-home delivery, we are leveraging
Dunzo’s technology platform,” said Varun Berry,
managing director of Britannia Industries, in a press
statement.
4. CURE.FIT
Cure.fit has announced that it has included
delivery of grocery in the width of services. Cure.fit
aims to supply orders within 24 hours of the order
placed. Cure.fit has collaborate with some of the
popular brands such as Saffola (Marico), MTR,
Britannia, Pillsbury, Ashirwaad (ITC), MDH etc. It is
offering 40 SKUs across various categories including
rice, atta, bread, milk, eggs, oil and ready to eat
meals
Cure.Fit has also launched online fitness classes to
ensure that its users continue their workout
sessions. Within a month, a million users are
accessing the online platform on Cure.Fit app and
website to lead a healthy lifestyle within the confines
of their homes. After the success of the digital
product, the firm is now launching its freemium
version.
The original plan was to launch it in the first quarter
of 2021.
RESEARCH TEAM :

Munmun Mohanty | Kopal Jaiswal | Jaisika Singh

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E-Mail: brandwagon@iift.edu