Prime Bangus Business Plan

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ST.CLARE COLLEGE OF CALOOCAN

Zabarte Road, Camarin, Caloocan City
BUSINESS PLAN
PRIME BANGUS
YOUR DAY IS A LUCKY DAY WITH PRIME
BANGUS
VISION
To become leading brand of Bangus that provides satisfaction

to the consumers by providing them organic ingredients in an
affordable price.
MISSION
To provide quality of products and delivery service in an

efficient and effective way with integrity and accountability
using innovation
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BUSINESS PLAN
EXCUTIVE SUMMARY:
Prime Bangus will provide a affordable price were the customer can receive quality food
and also health benefits at reasonable price.
Prime Bangus will offer variety choices of flavor to the customers. This Bangus in a jar
will serve breakfast, lunch and dinner and also it can mix in pasta.
The key to success are take an action, have goals and also to create a desire. The jar
design will be visually attractive to the customer. Prime Sardines marketing strategies
are, through social media by advertising this product and also communicate to the
customer that this product is good.
The capital need of this business is less than PHP 500,000 the money will be used by
giving people a most affordable and quality product of customer.
Prime Bangus would like to give you a delicacy here in the Philippines.
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BUSINESS PLAN
INTRODUCTION:
Prime Bangus provide organic product for the consumers which they can afford to buy a
jar of Prime Bangus. The business is located @ 6221 dahlia St. Barangay 177 Area D.
Camarin Caloocan City and will open on February 21, 2020
Prime Bangus recognize that the consumer in the area cannot afford to buy expensive
food that cannot provide them nutrients. That’s why Prime Bangus will be the answer to
their problems it will give enough nutrients. And other health benefits while giving a
cheap price. Even though there are many bran of Bangus in a jar here in the
Philippines. And also you can mix it on pasta or omelet, Prime Bangus assures that it is
clean, delicious, and healthy. The business is partnership under entrepreneurs Mr.
Vincent Calda and Ms. Shiela Mae P. Baloya. Prime Bangus is also open to help for
those people needs job.

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BUSINESS PLAN
LOCATION:
Prime Bangus is locate along 6221 dahlia St. Barangay 177 Area D. Camarin Caloocan
City this location was chosen by the owner because he wants to use his house for a
business and also he didn’t pay any rentals. And also prominent spot for a business to
gain more consumers. Management team knows that this is the best place to locate.
And Prime Bangus confidently competitive because will acquire healthy and fresh made
Bangus in a jar.
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BUSINESS PLAN
THE PRIMARY OBJECTIVE OF THE BUSINESS PLAN
Turn in profits from the first month of operation
Maintain a 75 gross margin
GENERAL BUSINESS OVERVIEW
Prime Sardines located @ 6221 dahlia St. Barangay 177 Area D. Camarin Caloocan
City. The business is partnership under entrepreneurs Mr. Vincent Calda and Ms. Shiela
Mae P. Baloya, Prime Bangus build because owner wants new product in the market
because he knows that Bangus is goo in terms of viand so it thinks that he need to
create ready to eat meal Bangus and it can mix in the pasta or omelet. The overall cost
is 500,000 to produce equipment’s and materials that needed to produce a product and
Prime Bangus is open for those people who wants job.
BUSINESS AND PRODUCT POSITION
Prime Sardines, A company that sells sardines and its 50 square meter it is located at
6221 dahlia St. Barangay 177 Area D. Camarin Caloocan City.
Prime Bangus area premises to have necessary electricity and water hook-ups. And
also Prime Sardines have a storage area, which is you can find all the things that
needed. And clean, And also people will satisfy on the jar and the organic taste of
sardines
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BUSINESS PLAN
INGREDIENTS
1kl milk fish
½ Carrots
½ bay leaves
½ kosher salt
¼ pepper corn
¼ chili flakes
1liter olive oil
1liter vinegar
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BUSINESS PLAN
PROCEDURE:
Step 1: Put the fish on the ice to maintain freshness of the fish.
Step 2: Remove the scales it will take 11 minutes.
Step 3: Remove the tail, teens, head of Bangus.
Step 4:Next is, it will process to the pressure cooker with the ingredients to cook the
Bangus you need 200 degree Fahrenheit to cook very well.
Step 5: After cooking the Bangus it will process to the packager to manually put the
Bangus in a jar
Step 6: After putting the Bangus in a jar will need to seal it using blower.
Step 7:The packager manually put a brand name to the jar.
Step 8: Lastly the jar will proceed to the packager to put it on a box.
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BUSINESS PLAN
KEY PERSONNEL
OWNER
OWNER
Ms. Shiela Mae Baloya
Mr. Vincent Calda
HEAD MANAGER MANAGER
Mr. Kevin S. Santelices Mr. Jomari Christian D.
HUMAN RESOURCES
ASSISTANT MANAGER
Ms. Khelly Irish C. Lopez
Mr. James Saballa
Mr. Emanuelle A. Batalla
Mr. John Rey A. Bejar

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BUSINESS PLAN
OWNER
OWNER
HEAD MANAGER MANAGER
ASSISTANT MANAGER
HUMAN RESOURCES
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BUSINESS PLAN
SWOT ANALYSIS
Swot analysis is to determine the objective which is strength, weaknesses for the
internal factors the things that you can control. Opportunities and threats is for
the external factors the things you can’t control, the two categories is relay as a
whole.
STRENGHT
- Relationship with customers
- Highly efficient, low cost manufacturing
- High integrity
- Large market share
WEAKNESSES
- Shortage
- Lack of quantitative goals
- Seasonality of raw material
- Excessive cost of certain inputs: jars and vegetable oil
- Cash drain
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BUSINESS PLAN
OPPORTUNITY
- Good product image
- To gain new market share, particularly through trade agreement
- Product with great potential for diversification and development
- Global influence
- Innovation and technology development
THREATS
- Employees’ injury
- Business interruption
- Property losses
- Liability losses
- Electronic data breaches
KEY TO SUCCESS
- Have goals
- Create desire
- Take action
- Persistence
- Capital
- Limit the risk

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BUSINESS PLAN
GOAL AND OBJECTIVE
Specific Measurable
Lastly prime Bangus’ goal is to Prime Bangus want that 99 percent of

achieve all the sales on time people will like the taste of prime
.
Bangus
Achievable Relevant
Prime Bangus want to have high Management team wants that all of
profit by selling a lot of product which prime Bangus customer will satisfied
is- Bangus in a jar on the product
Time
The goal of prime Bangus is to

produce delicious Bangus in a jar
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BUSINESS PLAN
WEALTH IMPROVING APPROACHES
Prime Bangus strategy is quality of product that people will like and prime
Bangus promise that you will satisfied to the taste of the product.
STRATEGIC ASSUMPTION
- Prime Bangus offer the unique advantage over all other sardines
- The Bangus industry is not affected by the economy
- People wants the different taste of Bangus
- The product of prime Bangus consider as affordable
- Customer want a more attractive jar
Competitive
- The demand of prime Bangus as made extremely low
- Prime Bangus provided good and quality taste of Bangus than other brand
- Prime Bangus canter’s existing help attract for the customer
ENVIRONMENTAL ANALYSIS
Prime Bangus showing that no matter what happen were going to stand up. While other
business facing so many struggles they always decide to close their business but prime
Bangus is strong enough to face those struggles in business economy

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BUSINESS PLAN
TARGET MARKET
The target market of prime Bangus is the following markets.
PRIMARY MARKET
- Groceries
- Wet Market
SECONDARY MARKETS
- Stores
- Parents
COMPANY SUMMARY
Prime Bangus management team assure that House is 100% clean and safe and
management team assure that all the product go through a good process. Prime
Bangus area premises to have necessary electricity and water hook-ups. And also
Prime Bangus have a storage area, which is you can find all the things that needed,
And also people will satisfy on the jar and the organic taste of Bangus.
Company Ownership
Prime Bangus is Partnership.

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BUSINESS PLAN
OUTDOOR:
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BUSINESS PLAN
PRODUCT DISCRIPTION
These milk fish are packed with nutrients. They can be beneficial in the prevention of a
number of health conditions. They are known to help prevent heart disease as well as
some cancers. Good fish Bangus contains beautiful, good sized Bangus surrounded by
a flavorsome extra virgin olive oil which compliments them perfectly. They are also
delicious when slightly warmed. Prime sardines is an organic Bangus with different
flavors, It is place in a jar so that it become more presentable. Prime Bangus is very
much affordable compare to other brand of sardines that also used jar. Prime Bangus
has three different flavors, The sweet and spicy and the original.
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BUSINESS PLAN
PRIME
BANGUS
PRIME
PRIME BANGUS
BANGUS
PRIME
BANGUS
PRIME
PRIME BANGUS
BANGUS
ORIGINAL ….. Php 60
SWEET AND SPICY …..Php 60
SPICY ….. Php 60

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BUSINESS PLAN
ASSET AND EQUIPMENTS
The asset and equipments of Prime Bangus as follows
Equipment on Hand
Spatula
Blower
Jar
Tongs
Pots
Equpiment to be purchased
Bowl
Electric whisks
Frying pan
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BUSINESS PLAN
Equipment life expectancy
Spatula – 1year
Blower - 2years
Jar – 1year
Tongs- 1year
Pots- 3years
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BUSINESS PLAN
NAME POSITION DESCRIPTION
 Leadership
 Hard worker
VINCENT CALDA OWNER
 Communication
SHIELA MAE BALOYA OWNER  Critical Thinking
skill
 Time management
KEVIN SANTELICES HEAD MANAGER  Decision making
 Critical Thinking
JOMARI CHRISTIAN MANAGER skill
AMANTE  Can manage time
properly
 Technical skill
 Drawing skill
JAMES SABALLA ASSISTANT MANAGER
 Easy to approach
 Adaptability
JOHN REY BEJAR HUMAN RESOURCES
 Time management
 Decision making
KHELLY IRISH LOPEZ HUMAN RESOURCES
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BUSINESS PLAN
 Self-motivation
EMANUELLE BATALLA DRIVER  Management skill
 Flexible
RUTH MALABAG PACKAGER  Strong work ethic
 Problem solving skills
SHIRLY GARCIA PACKAGER  Adaptability
ARAM FILIPE JANITOR  Flexible
BAYANAY
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BUSINESS PLAN
COST OF SALE
Per Day
PRODUCT PRICE CAPITAL PECIES INCOME
ORIGINAL 60 1889 32 21,900
SWEET 60 1889 32 21,900
AND SPICY
SPICY 60 1889 32 21,900
Per Month
PRODUCT PRICE CAPITAL PIECES INCOME
ORIGINAL 60 56,670 960 657,00
SWEET 60 56,670 960 657,00
AND
SPICY
SPICY 60 56,670 960 657,000

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BUSINESS PLAN
Per year
PRODUCT PRICE CAPITAL PIECES INCOME
ORIGINAL 60 22,668 11,520 7,884,000
SWEET 60 22,668 11,520 7,884,000
AND
SPICY
SPICY 60 22,668 11,520 7,884,000
FUTURE PROJECTION
Prime Bangus have another flavor which is sweet and spicy sardines. Prime Bangus
have branches in Caloocan area, Management team plans to enhance the production
processes, were going to invest more technology to enhance the good processes of the
product. And also prime Bangus plans to expand the facilities and installing additional
equipment in packaging the products, prime Bangus intend leverage on Philippines
sales network to tap into cross border business opportunity, penetrate into new markets
and explore investment opportunities through acquisition, investment, strategic alliance
and joint venture with suitable strategic partners. Management team intends to expand
the range of packaging materials to include to the carton to support the environment by
not using a plastic bag.

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BUSINESS PLAN
LEGAL CONCERN
YOUR DAY IS A LUCKY DAY WITH PRIME

BANGUS
The brand name and logo is the trademark that cannot be plagiarized of others and
also the tagline. The tagline is easy to remember so that if they hear the tagline itmeans
Prime Bangus.
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BUSINESS PLAN
MARKETING RESEARCH
QUESTIONS YES NO TOTAL
Q1 97 3 100
Q2 56 44 100
Q3 60 40 100
Q4 79 26 100
Q5 73 27 100
PERCENTAGE 72% 28% 100%
In question number 1 is do you eat bangus? 97% of the respondents in Caloocan city
answered yes and 3% answered no, second question is do you think bangus is
healthy? 56% answered that, they think bangus is healthy while 44% answered no
because they think bangus is not healthy, third question is do you prefer ready to eat
meals like bangus in a jar? 60% of them answered yes because they always want ready
to eat meals but 40% answered no because they like cooking in their house, fourth
question do you think bangus will be more delicious if it has a flavor? 79% of them
answered yes because they like flavored sardines, 26% of them answered no because
they didn’t like flavored bangus and the last question is do you think it will be more
presentable to put bangus in a jar? 73% of them answered yes because it will more
attractive if it on a jar but 27% answered no because they preferred in a cook bangus
overall 72% of the respondent answered yes because they eat bangus, and also they
think bangus are healthy, they preferred ready to eat meals, respondents say it is more
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BUSINESS PLAN
delicious if it has a flavor and also said that it is more presentable if it is in a jar. 28% of
the respondents answered no because they are not eating bangus, and also they think
bangus are not healthy, because all of us know that bangus is a process food, they not
preferred ready to eat meals, and respondents says that the bangus will not be delicious
if it has a flavor and lastly they said that the bangus will not be more presentable if it is
in a jar because people want that bangus is in a jar.
THE COMPETITION
The competition is the key to finding your competitive advantage to define your key
industrial competitive pressure provides a frame work to developing strategies to your
growth. The competition is the rivalry between company similar product, the strengths of
competition is it motivates the company do, while the weaknesses of competition is
when you only focus on how you can defeat the other company to the point that you
didn’t focus on the market growth. A Prime Bangus is unique because Prime Bangus
have different flavor and the product is on the jar.
Be prepaid
- Sometimes the best defense against a weakness is to overcome the excellent
preparation.
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BUSINESS PLAN
Hire the skill you lack
- Instead of doing something you’re not good at, you’re better off hiring someone
who can fill in the skills you lack.
Know your strength
- Take some times to consider what you believe are the strengths of your
business.
STRENGHT
Location
The first location will put many people where many can buy Prime Bangus product.
Uniqueness
Prime sardines stand for the own unique, and it has good quality. Prime Bangus can
offer it to consumers.
Strong management
Prime Bangus expanded the disciplined employee for the betterment of the company
and Prime Bangus have expanded teamwork and communication skills.

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BUSINESS PLAN
WEAKNESSES
Identify Financial
- The high cost of doing business and limited cash flow are among common
financial weaknesses. In some industries, you need expensive equipment,
facilities and materials to operate.
Employee programs
- Think of any programs that help your employees excel
OVERHEAD COST
The overall cost is 500,000 to produce equipment’s and materials that needed to
produce a product and Prime Bangus is open for those people who wants job.
SUPPLIERS
The supplier of prime sardines are the wet market to support the local fishers in the
Philippines, management team imports a jar for sardines. In terms of credit Prime
Bangus is on cash, in terms of delivering it takes an hour before arriving. Prime Bangus
suppliers make sure that all the jars are clean and the fishes are fresh. Prime Bangus
use a natural way of fishing so that there are no exploitation of fishes.

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BUSINESS PLAN
QUALITY CONTROL
Quality control of Bangus is the freshness and safety of eating it. A Prime Bangus is in a
jar so management team assures that the product is clean and healthy. A Prime Bangus
assures that the fishes are fresh and management team assures that will be restored in
a long period of time. The jar is not affecting the environment because you can use it
again. The unique process of Prime Bangus is when the fish is caught it will be
processed before 24 hours. Therefore prime sardines guarantee that the product are
fresh when it comes to the public.
DISTRIBUTION
This products aims to distribute around t, groceries and wet markets around the vicinity
by use of trucks to deliver it safe and on time. The owner wants the supplies to be
satisfied with the delivery of the product so that they can put the products in the grocery
shelf in no time. The owners goal us to be known in that industry within a good rating in
terms of delivery service and the product itself. Therefore we guarantee that the product
is fresh when it comes to the public.
.
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BUSINESS PLAN
ASSETS AND EQUIPMENT
Prime Bangus asset are resources owned by the company which is cash, inventory,
prepaid insurance and accounts receivable also the trademarks and customer lists and
certain deferred asset. Prime Bangus fixed asset is property like building, manufacturing
and land. In terms of equipment which is includes the furniture, fixture, vehicles and
office equipment. Also includes the machineries, jars, etc. and other assets of a
company
ADVISORY BOARD
Mr. Trammy Ortega
He is currently teaching at St. Clare College of Caloocan. At the same time, he works as
Associate Research Writer/Research Team Leader at Phil wrights Institute. Mr. Ortega
is a graduate of Bachelor of Arts in English studies-linguistics at National University. He
also finished Diploma in English language studies at University of The Philippines-
Diliman and currently finishing his Graduate Studies in Master of Arts in Language
Education at De LaSalle Araneta University.

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BUSINESS PLAN
INSURANCE POLICY
Insurance policies that we have is health insurance, that is the most important to the
workers of Prime Sardines and the company will apply the employees SSS and Phil
Health so that they will have benefits while having their job. In order for them to
contribute to the said insurance. In that case, the bills will be lessened then the workers
can afford hospitalization and can be carried by company.
Insurance Policy is a contract between the employees and the owner of the company. In
every pay day, the insurance contribution is deducted to the salaries, it was directly go
to the said insurance.
There are 5 benefits in PhilHealth, First the Outpatient benefits it is for the non-
emergency procedures that allow patient to sent home within the day, one example of
this is the ambulatory. Second was the TSeKaP or the Tamang Serbisyo para sa
Kalusugan ng Pamilya this package of benefits includes the consultation, regular
blood pressure measurement, etc. third was the Mother and Child Benefits this is all
about maternity care. Fourth the Z Benefits, Z Benefits was for the people who have
long and expensive treatments like cancer. Lastly the MDG stands for Millennium
Development Goals the diseases include in MDG are HIV-AIDS, Tubercolosis and
Animal bites.
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BUSINESS PLAN
In Social Security System or SSS there’s a lot of benefits that the workers can have,
there are; Sickness Benefits, Maternity Benefits, Disability Benefits, Retirement Benefit,
Death Benefit, Funeral Benefit and Salary Loan.
FUNDING EQUIREMENTS
Businessman that is starting a business always look for the best source of funding to
seek for their start up with the many options there are the most appealing personal
savings because first you don’t need to borrow money from others, next is you have
total control of your money and lastly there is a satisfaction because you are using your
own money. It also means that you don’t need to pay back or relay on outside investors
or lenders, who could decide to withdraw their support at any time. You will retain full
ownership of the business, which in turn means that you will receive 100 percent of
future profit.
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BUSINESS PLAN
PROBLEM SUMMARY
These are the possible problem that Prime Bangus could face, first is where
management team could get equipment’s that could use to produce the products also
where can get the fresh and affordable fish that it is suit to the budget. Next is you
should know who is the target market and what type of consumers will most likely buy
Prime Sardines. Third is how long the sardines will stay to the jars and its expiration
date. Lastly is shortage that is common problem of Prime Sardines.
SOLUTION SUMMARY
These are the possible solution to the problems that may arise Prime Bangus. First is to
find direct suppliers for the equipment’s so that it will cost less and suit to the budget.
We need to find a place that is near to the coast where can easily get fresh fish to make
Bangus so that we can sell it at the most affordable price. The target market will be
Grocery and wet markets. Next, to know the expiration of the products we will put dates
on it. Lastly, I think the best solution will be look for ways to produce fishes that can use
to produce more sardines and no need to us to buy imported fish from other place.
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BUSINESS PLAN
OPERATIONAL INFORMATION
In the operational section of Prime Bangus is where the management team explains the
company objectives, goals, procedures and timeline. Operational information helps the
investors but more helpful for the owners and employees because it pushes you to think
about tictacs and deadlines.
MARKET NEEDS
On the basis of type, the report finds that sardines in a jar accounts for the market
share.
Based on the distribution channel supermarket and hypermarket dominate the global
sardine market and holding the biggest share.
The other major distribution channels are convenience store, online and others.
The competitive landscape of the market has also been examined.

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BUSINESS PLAN
SALES FORECAST
In March 2019 the sales of Prime Bangus is low since were just starting on February
2019. In April the sales of Prime Bangus is getting higher compared on March, May
2019 the sales Prime Bangus is much higher compare to the previous months. On June
2019 the sales Prime Bangus is getting higher again since the company is 4 months
open and also we have a lot of customers on July 2019, The sales of Prime Sardines is
getting low again compare to the previous month. On September, October, November,
December and January the sales of Prime Bangus is low.
60000
50000
40000
30000
20000
10000
0
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BUSINESS PLAN
FINANCIAL STATEMENT
Sales revenue
PRODUCT PRICE QUANTITY DAILY MONTHLY ANUALLY
SALE SALE SALE
Original 60 500 boxes 300,000 900,000 10,800,000
Spicy 60 500 boxes 300,000 900,000 10,800,000
Sweet&spicy 60 500 boxes 300,000 900,000 10,800,000
Total: Php 900,000 Php 2,700,000 Php 32,400,000
Cost of good sale
DAILY MONTHLY ANUALLY
Original 21,600 648,000 7,776,000
Spicy 21,600 648,000 7,776,000
Sweet&spicy 21,600 648,000 7,776,000

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BUSINESS PLAN
Packaging Expense
UNIT COST QUANTITY DAILY MONTHLY ANUALLY
Paper box 700 500 350,000 10,500,000 126,000,000
Tape 500 300 150,000 4,500,000 54,000,000
Utilities Expense
MONTHLY ANUALLY
Electricity 3,000 36,000
Water 150,000 30,0000
Internet 2,500 30,000
Administrative Expense
Employees’ DAILY MONTHLY ANUALLY
Salaries
Packagers 537 16.110 195.320
Driver 650 19,500 234,000
Janitor/Janitress 537 8,110 193,320

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BUSINESS PLAN
Prime Bangus
1902
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BUSINESS PLAN
Mr. Vincent Calda

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BUSINESS PLAN
CURRENT ASSET
Cash PHP 500,000

Accounts Receivable PHP 2,242,700.00
Inventories PHP 309,143.75
Prepaid Insurance PHP 45,000.00
Prepaid Advertisement PHP 295,000.00
Office Supplies PHP 76,000.00
Furniture and Fixtures PHP 73,000.00
Service Vehicle PHP 400,000.00
Less: Accumulated Depreciation -S/V PHP (39,062.50.00)
Office Equipment PHP 70,000.00
Notes Receivable PHP 0
TOTAL ASSETS PHP 2,244,359,081.25
LIABILITIES
Accounts Payable PHP 1,924,750.00

Salaries Payable PHP 15,000.00
OWNER’S EQUITY
Mr. Calda, Capital PHP 2,168,173
Total Liabilities & Owner’s Equity PHP 2,244,359,081.25

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BUSINESS PLAN
STATEMENT OF CHANGES IN OWNER’S EQUITY
Mr. Calda, owner’s equity PHP 500,000
Profit PHP 1,843,173
Less: Withdrawals PHP(175,000.00)
Mr Calda, Owner’s Equity PHP 2,168,173
INCOME STATEMENT
Gross sale PHP 6,330,000
Less: Sales Discount PHP (85,653.50)
Net Sales PHP 6,024,346.50
Cost of Sales PHP (4,220.00)
GROSS PROFIT PHP 2,024,346.50

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BUSINESS PLAN
OPERATING EXPENSES
Selling expenses transportation out PHP 14,920
ADMINISTRATIVE EXPENSE
Main Expense PHP 6,690
Salaries Expense PHP 115,000
Depreciation Expense –S/V PHP 39,062.50
Utilities Expense PHP 41,700

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BUSINESS PLAN
CASH FLOW YEAR 1 YEAR 2 YEAR 3
Cash Sale Php 934,400 Php 980,100.83 Php 1,900,250

Cost of goods (Php 120,970) (Php 133,855.33) (Php 140,052.67)
Operating (Php 555,480.5) (Php 574,937.5) (Php 484,954.05)
expense
Interest paid (Php 89,500) (Php 89,500) (Php 89,500)
Taxes (Php 60,017) (Php 69,350) (Php 78,770.83)
Purchase (Php 71,241.67) Php- Php-
longterm asset
Changes (Php 3,468.33) (Php 733.63) (Php 1,550)
inventory
Depreciation Php 4,104.71 Php 4,104.71 Php 4,704.71
Net cash flow Php 64,569,.71 Php 132,574.17 Php 154,320.83
from operating
activities
Cash flow from Php- Php- Php-
financing activities
Long term debts Php 308,333.3
Net cash flow Php 308,333.33
financial activities
Net cash flows Php 228,815.5 Php 241,754.17 Php 146,230.83
Cash balance Php 399,479.17 Php 524,237.5 Php 607,558.33
BREAK EVEN ANALYSIS

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BUSINESS PLAN
The break even sales for prime Bangus is 29,735 glass per year, Prime Bangus fist year
sale estimation is 35,000 and Prime Bangus can gain profit above beyond the break
even point
FIXED COSt
PayVARIABLE
roll COST Php 2,800,000
Cost of good
Promotion Php
Php 1,220,200
150,000
Disposable supplies
Depreciation Php
Php 150,000
50,000
Total of variable cost
Insurance Php
Php 1,370,200
190.000
Unit sales
Utilities Php
Php 40,000
430,000
Variable
Total cost unit
fixed cost Php
Php 20
822,800
Sales
Total per unit
of break even units Php 150glass per year
29,735
RISK MANAGEMENT
COMMODITY PRICE RISK
The price off raw materials is directly related to the profit. Surplus of raw materials this
kind of risk is protected the business.
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BUSINESS PLAN
Vincent Calda Shiela Mae P. Baloya
Kevin Santelices Jomari Christian Amante
James Saballa Khelly Irish Lopez
Emanuelle Batalla John Rey Bejar

Prime Bangus Business Plan

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ST.CLARE COLLEGE OF CALOOCAN

To become leading brand of Bangus that provides satisfaction

To provide quality of products and delivery service in an

and also health benefits at reasonable price.

customer that this product is good.

giving people a most affordable and quality product of customer.

Camarin Caloocan City and will open on February 21, 2020

those people needs job.

Turn in profits from the first month of operation

Maintain a 75 gross margin

GENERAL BUSINESS OVERVIEW

Prime Bangus is open for those people who wants job.

BUSINESS AND PRODUCT POSITION

6221 dahlia St. Barangay 177 Area D. Camarin Caloocan City.

1kl milk fish

1liter olive oil

Step 2: Remove the scales it will take 11 minutes.

Step 3: Remove the tail, teens, head of Bangus.

Bangus you need 200 degree Fahrenheit to cook very well.

Step 7:The packager manually put a brand name to the jar.

HEAD MANAGER MANAGER

Mr. Kevin S. Santelices Mr. Jomari Christian D.

Mr. John Rey A. Bejar

HEAD MANAGER MANAGER

- Relationship with customers

- Highly efficient, low cost manufacturing

- Large market share

- Lack of quantitative goals

- Seasonality of raw material

- Excessive cost of certain inputs: jars and vegetable oil

- Good product image

- To gain new market share, particularly through trade agreement

- Product with great potential for diversification and development

- Innovation and technology development

- Electronic data breaches

- Limit the risk

GOAL AND OBJECTIVE

Lastly prime Bangus’ goal is to Prime Bangus want that 99 percent of

The goal of prime Bangus is to

WEALTH IMPROVING APPROACHES

- The Bangus industry is not affected by the economy

- People wants the different taste of Bangus

- The product of prime Bangus consider as affordable

- Customer want a more attractive jar

- The demand of prime Bangus as made extremely low

- Prime Bangus canter’s existing help attract for the customer

Bangus is strong enough to face those struggles in business economy

The target market of prime Bangus is the following markets.

Prime Bangus is Partnership.

ORIGINAL ….. Php 60

SWEET AND SPICY …..Php 60

SPICY ….. Php 60

ASSET AND EQUIPMENTS

The asset and equipments of Prime Bangus as follows

Equipment life expectancy

NAME POSITION DESCRIPTION

SHIELA MAE BALOYA OWNER  Critical Thinking

KEVIN SANTELICES HEAD MANAGER  Decision making

JOMARI CHRISTIAN MANAGER skill

AMANTE  Can manage time

RUTH MALABAG PACKAGER  Strong work ethic