Key Assumptions

Below are the values that the respondents associate with a steam bath-house

The values associated with a steam bath house are aligned with the Palmolive Brand values, hence it can be a suitable offering

Response of preferred place for availing the Steam Bath-house are given below:

Residential Complex and Fitness Centre are the most suitable place to provide the Smart Rejuvenation Service

Calculation of effective number of usage by an individual in a month

Based upon the survey response for the question: How often would you like to avail this service ?

Following observations were made:

Frequency of Usage of No. of Times in a % of Respondents Effectivedays

number of
Facility month
Daily 30 8.80% 2.64
3 to 5 times a Week 16 11.80% 1.888
Twice a Week 8 20.60% 1.648
Once a Week 4 17.60% 0.704
Once a month 1 29.40% 0.294
Never 0 8.80% 0
Total 7.174

Hence, on an average an individual would be availing the service 7 times in a month

ce it can be a suitable offering from Palmolive

enation Service
 Year 1 - Monthly Revenue
Assumption:
Tier-1 City # of Gym Member Effective Usage Revenue
City 1 5 250 8750 ₹ 437,500 1. Average number of gym members
City 2 5 250 8750 ₹ 437,500 2. Average number of adult occupan
City 3 5 250 8750 ₹ 437,500 3. Effective number of usage by an in
City 4 5 250 8750 ₹ 437,500 4. Effective usage of facility is calcula
₹ 1,750,000 5. Price of availing facility is Rs 50/- o

Year 2 - Monthly Revenue

Tier-1 City # of Gym Member Effective Usage Revenue Tier-1 City
City 1 10 250 17500 ₹ 875,000 City 1
City 2 10 250 17500 ₹ 875,000 City 2
City 3 10 250 17500 ₹ 875,000 City 3
City 4 10 250 17500 ₹ 875,000 City 4
₹ 3,500,000

Year 3 - Monthly Revenue

Tier-1 City # of Gym Member Effective Usage Revenue Tier-1 City
City 1 15 250 26250 ₹ 1,312,500 City 1
City 2 15 250 26250 ₹ 1,312,500 City 2
City 3 15 250 26250 ₹ 1,312,500 City 3
City 4 15 250 26250 ₹ 1,312,500 City 4
₹ 5,250,000

Year 4 - Monthly Revenue

Tier-1 City # of Gym Member Effective Usage Revenue Tier-1 City
City 1 20 250 35000 ₹ 1,750,000 City 1
City 2 20 250 35000 ₹ 1,750,000 City 2
City 3 20 250 35000 ₹ 1,750,000 City 3
City 4 20 250 35000 ₹ 1,750,000 City 4
City 5 5 250 8750 ₹ 437,500 City 5
City 6 5 250 8750 ₹ 437,500 City 6
City 7 5 250 8750 ₹ 437,500 City 7

₹ 7,000,000

Year 5 - Monthly Revenue

Tier-1 City # of Gym Member Effective Usage Revenue City
T1-1 25 250 43750 ₹ 2,187,500 T1-1
T1-2 25 250 43750 ₹ 2,187,500 T1-2
T1-3 25 250 43750 ₹ 2,187,500 T1-3
T1-4 25 250 43750 ₹ 2,187,500 T1-4
T2-1 10 250 17500 ₹ 875,000 T2-1
T2-2 10 250 17500 ₹ 875,000 T2-2
T2-3 10 250 17500 ₹ 875,000 T2-3
₹ 8,750,000
ssumption:

. Average number of gym members remain 250 throughout an year

. Average number of adult occupant in a residential complex is 1000 throughout an year
. Effective number of usage by an individual in a month is 7 (as calculated)
. Effective usage of facility is calculated by multiplying expected average usage of facility per member, average number of gym members an
. Price of availing facility is Rs 50/- only.

Year 2 - Monthly Revenue

# of Residential Complex No. of Occupants Effective Usage Revenue
5 1000 35000 ₹ 1,750,000
5 1000 35000 ₹ 1,750,000
5 1000 35000 ₹ 1,750,000
5 1000 35000 ₹ 1,750,000
₹ 7,000,000

Year 3 - Monthly Revenue

# of Residential Complex No. of Occupants Effective Usage Revenue
10 1000 70000 ₹ 3,500,000
10 1000 70000 ₹ 3,500,000
10 1000 70000 ₹ 3,500,000
10 1000 70000 ₹ 3,500,000
₹ 14,000,000

Year 4 - Monthly Revenue

# of Residential Complex No. of Occupants Effective Usage Revenue
15 1000 105000 ₹ 5,250,000
15 1000 105000 ₹ 5,250,000
15 1000 105000 ₹ 5,250,000
15 1000 105000 ₹ 5,250,000
5 1000 35000 ₹ 1,750,000
5 1000 35000 ₹ 1,750,000
5 1000 35000 ₹ 1,750,000

₹ 21,000,000

Year 5 - Monthly Revenue

Residential Complex No. of Occupants Effective Usage Revenue City
20 1000 140000 ₹ 7,000,000 T1-1
20 1000 140000 ₹ 7,000,000 T1-2
20 1000 140000 ₹ 7,000,000
20 1000 140000 ₹ 7,000,000
10 1000 70000 ₹ 3,500,000
10 1000 70000 ₹ 3,500,000
10 1000 70000 ₹ 3,500,000
₹ 28,000,000
ber of gym members and targetted number of gyms per city

Year 5 - Monthly Revenue

Corporate Park No. of Occupants Effective Usage Revenue
3 5000 105000 ₹ 5,250,000
3 5000 105000 ₹ 5,250,000
₹ 10,500,000
Year Monthly Revenue Annual Revenue
1 ₹ 1,750,000 ₹ 21,000,000
2 ₹ 10,500,000 ₹ 126,000,000
3 ₹ 19,250,000 ₹ 231,000,000
4 ₹ 28,000,000 ₹ 336,000,000
5 ₹ 36,750,000 ₹ 441,000,000
Age Gender Annual household income How often do you bathe in a week?
Less than 25 Female Less than 4 Lakh 20
25 - 34 Male 6 Lakh to 10 Lakh 5
Less than 25 years Female Less than 3 Lakh 10
Less than 25 years Male 3 Lakh to 6 Lakh 7
Less than 25 years Male Above 10 Lakh 10
Less than 25 years Male 3 Lakh to 6 Lakh 7
Less than 25 years Male Above 10 Lakh 7
Less than 25 years Female 6 Lakh to 10 Lakh 8
Less than 25 years Female 6 Lakh to 10 Lakh 7
Less than 25 years Male Less than 3 Lakh 7
Less than 25 years Female 6 Lakh to 10 Lakh 4
Less than 25 years Female 3 Lakh to 6 Lakh 5
Less than 25 years Female Students 7
Less than 25 years Female 3 Lakh to 6 Lakh 7
25 - 34 Male 6 Lakh to 10 Lakh 7
Less than 25 years Female Above 10 Lakh 7
Less than 25 years Male 6 Lakh to 10 Lakh 10
25 - 34 Male Less than 3 Lakh 7
Less than 25 years Male Above 10 Lakh 7
25 - 34 Male 3 Lakh to 6 Lakh 9
Less than 25 years Male Above 10 Lakh 7
Less than 25 years Female 3 Lakh to 6 Lakh 7
Less than 25 years Male 3 Lakh to 6 Lakh 7
Less than 25 years Male 3 Lakh to 6 Lakh 7
25 - 34 Male Above 10 Lakh 7
Less than 25 years Male 6 Lakh to 10 Lakh 7
25 - 34 Male 6 Lakh to 10 Lakh 10
Less than 25 years Female 6 Lakh to 10 Lakh 14
Less than 25 years Female 3 Lakh to 6 Lakh 8
25 - 34 Male 6 Lakh to 10 Lakh 7
25 - 34 Male 3 Lakh to 6 Lakh 5
25 - 34 Male 6 Lakh to 10 Lakh 7
25 - 34 Male 3 Lakh to 6 Lakh 10
25 - 34 Male 3 Lakh to 6 Lakh 10
Which one of the following do you use for bathing?
Shower gel
Soap bar
Shower gel
Soap bar
Shower gel
Shower gel
Shower gel
Soap bar
Soap bar
Soap bar
Shower gel
Shower gel
Shower gel
Soap bar
Soap bar
Shower gel
Shower gel
Soap bar
Shower gel
Soap bar
Shower gel
Soap bar
Shower gel
Soap bar
Soap bar
Soap bar
Soap bar
Shower gel
Shower gel
Soap bar
Soap bar
Soap bar
Soap bar
Shower gel
Have you ever visited a bath house, Jacuzzi or Sauna Center before ?
Yes
No
Yes
No
Yes
Yes
No
No
Yes
No
No
No
No
Yes
No
Yes
Yes
Yes
Yes
No
Yes
No
No
No
Yes
No
Yes
No
Yes
Yes
No
Yes
No
No
How often would you like to avail this service ?
Option 1
Once a week
Never
Once a month
Twice a week
Once a week
Twice a week
Never
3 to 5 times a week
Never
Daily
Once a week
Once a month
Twice a week
Once a month
Twice a week
Daily
Once a month
3 to 5 times a week
Twice a week
Twice a week
Once a month
3 to 5 times a week
Once a week
Once a month
Once a week
3 to 5 times a week
Daily
Once a month
Once a month
Once a month
Once a week
Once a month
Twice a week
Where would you prefer to avail this service ?

Fitness Centre;Residential Complex;Corporate Parks

Fitness Centre;Residential Complex
A place specially for spas
Fitness Centre
Residential Complex
Residential Complex
Residential Complex
Residential Complex
Residential Complex
Fitness Centre;Residential Complex;Corporate Parks;Malls
Residential Complex;Malls
Residential Complex;Corporate Parks;Malls
Residential Complex
Residential Complex
Residential Complex
Fitness Centre;Residential Complex
Residential Complex
Residential Complex
Fitness Centre
Fitness Centre;Malls
Fitness Centre;Residential Complex
Residential Complex
Residential Complex
Fitness Centre
Fitness Centre
Residential Complex
At home
Residential Complex
Malls
Fitness Centre
Residential Complex
Fitness Centre
Fitness Centre;Corporate Parks
For one-time usage of this service, what is the maximum amount you would be willing to pay ?

100-300
300-500
500-750
Less than 100
300-500
500-750
100-300
300-500
100-300
100-300
Less than 100
300-500
100-300
100-300
300-500
Less than 100
100-300
100-300
100-300
300-500
100-300
Less than 100
300-500
100-300
500-750
300-500
Less than 100
300-500
300-500
300-500
Less than 100
100-300
Less than 100
Which of the following characteristics do you associate with a Steam Bathhouse as shown in the image above?

Physical Wellness;Natural Therapy;Rejuvenation;Mental Wellness

Physical Wellness;Rejuvenation;Mental Wellness;Recreation
Recreation
Rejuvenation
Physical Wellness;Rejuvenation;Mental Wellness;Recreation
Natural Therapy
Physical Wellness;Natural Therapy;Rejuvenation;Mental Wellness;Recreation
Natural Therapy
Mental Wellness
Physical Wellness;Natural Therapy;Rejuvenation;Mental Wellness;Recreation
Mental Wellness;Recreation
Physical Wellness;Rejuvenation;Mental Wellness;Recreation
Physical Wellness
Physical Wellness;Rejuvenation;Mental Wellness
Natural Therapy;Rejuvenation;Mental Wellness
Physical Wellness;Natural Therapy;Rejuvenation;Mental Wellness
Physical Wellness;Natural Therapy;Rejuvenation
Physical Wellness;Natural Therapy;Rejuvenation
Physical Wellness;Natural Therapy
Physical Wellness;Natural Therapy;Rejuvenation;Mental Wellness
Physical Wellness
None of the above
Mental Wellness
Mental Wellness
Physical Wellness
Rejuvenation;Mental Wellness
Physical Wellness;Natural Therapy;Rejuvenation;Mental Wellness
Recreation
Rejuvenation
Rejuvenation
Natural Therapy;Rejuvenation;Mental Wellness
Rejuvenation
Physical Wellness;Rejuvenation;Recreation