Dr. Pepper Snapple Group Case Study Marcela Beas Dr.

Pepper Snapple Group March 5th, 2013

Current Situation Analysis Mission/Vision Statement The Dr. pepper Snapple Group fuses its
vision and mission statements saying, “At Dr. Pepper Snapple Group, it is our vision to be the best
beverage business in the Americas. Our brands have been synonymous with refreshment, fun
and flavor for generations, and our sales are poised to keep growing in the future.” This stamen is
straightforward and informatively average. It establishes the company’s goal and core values.
Also, it highlights DPS’ interest in future sales growth. The company includes its business strategy
stating that it focuses on building and enhancing leading brands, pursuing profitable channels,
packages and categories, leveraging an integrated business model, strengthening routes to
markets, and improving operating efficiency (Dr. Pepper Snapple Group).
External Analysis Government policies and regulations affect business development and growth.
Products have to be consistent with the USDA’s dietary guidelines and adhere to the FDA’s
standards for health claims. Due to the current post-recession economy, growth is expected to be
slow since existing demand patterns are expected to change as consumers become more health
conscious. Moreover, global awareness and concern regarding the impact of climate change
continues to be a focal point as business seek to achieve better business in terms of reduced cost
and risk while achieving positive impact on the world around them. Also, an important trend in the
macro environment is globalization. With the growing use of electronic technological innovations,
global communication is rapidly increasing. This allows firms to collaborate within the country
market and expand internationally into world markets. (Hoovers) Industrial Analysis

Dr. Pepper Snapple Group Case Study Marcela Beas Dr. Pepper Snapple Group March 5th, 2013
Current Situation Analysis Mission/Vision Statement The Dr. pepper Snapple Group fuses its
vision and mission statements saying, “At Dr. Pepper Snapple Group, it is our vision to be the best
beverage business in the Americas. Our brands have been synonymous with refreshment, fun
and flavor for generations, and our sales are poised to keep growing in the future.” This stamen is
straightforward and informatively average. It establishes the company’s goal and core values.
Also, it highlights DPS’ interest in future sales growth. The company includes its business strategy
stating that it focuses on building and enhancing leading brands, pursuing profitable channels,
packages and categories, leveraging an integrated business model, strengthening routes to
markets, and improving operating efficiency (Dr. Pepper Snapple Group).
External Analysis Government policies and regulations affect business development and growth.
Products have to be consistent with the USDA’s dietary guidelines and adhere to the FDA’s
standards for health claims. Due to the current post-recession economy, growth is expected to be
slow since existing demand patterns are expected to change as consumers become more health
conscious. Moreover, global awareness and concern regarding the impact of climate change
continues to be a focal point as business seek to achieve better business in terms of reduced cost
and risk while achieving positive impact on the world around them. Also, an important trend in the
macro environment is globalization. With the growing use of electronic technological innovations,
global communication is rapidly increasing. This allows firms to collaborate within the country
market and expand internationally into world markets. (Hoovers) Industrial Analysis
Dr. Pepper Snapple Group Case Study Marcela Beas Dr. Pepper Snapple Group March 5th, 2013
Current Situation Analysis Mission/Vision Statement The Dr. pepper Snapple Group fuses its
vision and mission statements saying, “At Dr. Pepper Snapple Group, it is our vision to be the best
beverage business in the Americas. Our brands have been synonymous with refreshment, fun
and flavor for generations, and our sales are poised to keep growing in the future.” This stamen is
straightforward and informatively average. It establishes the company’s goal and core values.
Also, it highlights DPS’ interest in future sales growth. The company includes its business strategy
stating that it focuses on building and enhancing leading brands, pursuing profitable channels,
packages and categories, leveraging an integrated business model, strengthening routes to
markets, and improving operating efficiency (Dr. Pepper Snapple Group).
External Analysis Government policies and regulations affect business development and growth.
Products have to be consistent with the USDA’s dietary guidelines and adhere to the FDA’s
standards for health claims. Due to the current post-recession economy, growth is expected to be
slow since existing demand patterns are expected to change as consumers become more health
conscious. Moreover, global awareness and concern regarding the impact of climate change
continues to be a focal point as business seek to achieve better business in terms of reduced cost
and risk while achieving positive impact on the world around them. Also, an important trend in the
macro environment is globalization. With the growing use of electronic technological innovations,
global communication is rapidly increasing. This allows firms to collaborate within the country
market and expand internationally into world markets. (Hoovers) Industrial Analysis

Dr. Pepper Snapple Group Case Study Marcela Beas Dr. Pepper Snapple Group March 5th, 2013
Current Situation Analysis Mission/Vision Statement The Dr. pepper Snapple Group fuses its
vision and mission statements saying, “At Dr. Pepper Snapple Group, it is our vision to be the best
beverage business in the Americas. Our brands have been synonymous with refreshment, fun
and flavor for generations, and our sales are poised to keep growing in the future.” This stamen is
straightforward and informatively average. It establishes the company’s goal and core values.
Also, it highlights DPS’ interest in future sales growth. The company includes its business strategy
stating that it focuses on building and enhancing leading brands, pursuing profitable channels,
packages and categories, leveraging an integrated business model, strengthening routes to
markets, and improving operating efficiency (Dr. Pepper Snapple Group).
External Analysis Government policies and regulations affect business development and growth.
Products have to be consistent with the USDA’s dietary guidelines and adhere to the FDA’s
standards for health claims. Due to the current post-recession economy, growth is expected to be
slow since existing demand patterns are expected to change as consumers become more health
conscious. Moreover, global awareness and concern regarding the impact of climate change
continues to be a focal point as business seek to achieve better business in terms of reduced cost
and risk while achieving positive impact on the world around them. Also, an important trend in the
macro environment is globalization. With the growing use of electronic technological innovations,
global communication is rapidly increasing. This allows firms to collaborate within the country
market and expand internationally into world markets. (Hoovers) Industrial Analysis

Dr. Pepper Snapple Group Case Study Marcela Beas Dr. Pepper Snapple Group March 5th, 2013
Current Situation Analysis Mission/Vision Statement The Dr. pepper Snapple Group fuses its
vision and mission statements saying, “At Dr. Pepper Snapple Group, it is our vision to be the best
beverage business in the Americas. Our brands have been synonymous with refreshment, fun
and flavor for generations, and our sales are poised to keep growing in the future.” This stamen is
straightforward and informatively average. It establishes the company’s goal and core values.
Also, it highlights DPS’ interest in future sales growth. The company includes its business strategy
stating that it focuses on building and enhancing leading brands, pursuing profitable channels,
packages and categories, leveraging an integrated business model, strengthening routes to
markets, and improving operating efficiency (Dr. Pepper Snapple Group).
External Analysis Government policies and regulations affect business development and growth.
Products have to be consistent with the USDA’s dietary guidelines and adhere to the FDA’s
standards for health claims. Due to the current post-recession economy, growth is expected to be
slow since existing demand patterns are expected to change as consumers become more health
conscious. Moreover, global awareness and concern regarding the impact of climate change
continues to be a focal point as business seek to achieve better business in terms of reduced cost
and risk while achieving positive impact on the world around them. Also, an important trend in the
macro environment is globalization. With the growing use of electronic technological innovations,
global communication is rapidly increasing. This allows firms to collaborate within the country
market and expand internationally into world markets. (Hoovers) Industrial Analysis

Dr. Pepper Snapple Group Case Study Marcela Beas Dr. Pepper Snapple Group March 5th, 2013
Current Situation Analysis Mission/Vision Statement The Dr. pepper Snapple Group fuses its
vision and mission statements saying, “At Dr. Pepper Snapple Group, it is our vision to be the best
beverage business in the Americas. Our brands have been synonymous with refreshment, fun
and flavor for generations, and our sales are poised to keep growing in the future.” This stamen is
straightforward and informatively average. It establishes the company’s goal and core values.
Also, it highlights DPS’ interest in future sales growth. The company includes its business strategy
stating that it focuses on building and enhancing leading brands, pursuing profitable channels,
packages and categories, leveraging an integrated business model, strengthening routes to
markets, and improving operating efficiency (Dr. Pepper Snapple Group).
External Analysis Government policies and regulations affect business development and growth.
Products have to be consistent with the USDA’s dietary guidelines and adhere to the FDA’s
standards for health claims. Due to the current post-recession economy, growth is expected to be
slow since existing demand patterns are expected to change as consumers become more health
conscious. Moreover, global awareness and concern regarding the impact of climate change
continues to be a focal point as business seek to achieve better business in terms of reduced cost
and risk while achieving positive impact on the world around them. Also, an important trend in the
macro environment is globalization. With the growing use of electronic technological innovations,
global communication is rapidly increasing. This allows firms to collaborate within the country
market and expand internationally into world markets. (Hoovers) Industrial Analysis lljjk Dr.
Pepper Snapple Group Case Study Marcela Beas Dr. Pepper Snapple Group March 5th, 2013
Current Situation Analysis Mission/Vision Statement The Dr. pepper Snapple Group fuses its
vision and mission statements saying, “At Dr. Pepper Snapple Group, it is our vision to be the best
beverage business in the Americas. Our brands have been synonymous with refreshment, fun
and flavor for generations, and our sales are poised to keep growing in the future.” This stamen is
straightforward and informatively average. It establishes the company’s goal and core values.
Also, it highlights DPS’ interest in future sales growth. The company includes its business strategy
stating that it focuses on building and enhancing leading brands, pursuing profitable channels,
packages and categories, leveraging an integrated business model, strengthening routes to
markets, and improving operating efficiency (Dr. Pepper Snapple Group).
External Analysis Government policies and regulations affect business development and growth.
Products have to be consistent with the USDA’s dietary guidelines and adhere to the FDA’s
standards for health claims. Due to the current post-recession economy, growth is expected to be
slow since existing demand patterns are expected to change as consumers become more health
conscious. Moreover, global awareness and concern regarding the impact of climate change
continues to be a focal point as business seek to achieve better business in terms of reduced cost
and risk while achieving positive impact on the world around them. Also, an important trend in the
macro environment is globalization. With the growing use of electronic technological innovations,
global communication is rapidly increasing. This allows firms to collaborate within the country
market and expand internationally into world markets. (Hoovers) Industrial Analysis