Chapter 1

INTRODUCTION

Objective of the Study

This study will determine how feasible the “BABABAnanana” business

in the Tagum City particularly at the Old Tagum City Public Market along the

Roxas street. The said study also considers the nature and extent of the

market according to its production, technical, appropriate management

aspect, and the financial aspect as well.

The proponents will conduct the study in order to:

 Identify the current and the future demand as well as the supply of the

proposed business.

 To determine if the said business is feasible or not.

 Provide fair and reasonable price to customers according to the quality

product offered.

Methodology

The study will be conducted through surveys regarding the area and its

population, interviews and undergone formal meeting with the business

owners/proprietor. The proponents will use guide questions by the survey to

have more reliable results for the proposed business and also to consider its

possible similarities to their competitors in putting up this kind of business.

Consequently, the proponents will conduct such activity in order to come up

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with the accurate data needed in the study. The said method will provide easy

way for the proponents to comply the necessary data needed for the

completion of the study.

Scope and Limitation of the Study

The proponents will focus on the four aspects of a feasibility study.

Mainly, they are the marketing, technical/production,

organization/management, and financial aspects. The proponents will be

doing its best in the critical scrutinization in order to come up with realistic

analysis and recommendations. Nevertheless, all recommendations will be

based on the data provided by the proponents of this study. They will have

limited their focus on the said aspects in order for them to easily distinguish

what are necessary and what are not in conducting the study. The study will

conducted within the vicinity of Sobrecary St. and Rizal St Magugpo East,

Tagum City, Davao del Norte.

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EXECUTIVE SUMMARY

Brief Description of the Project

“BABABAnanana” is a business that offers banana wherein revenue is

derived from customers who buy the product offered. The amount paid

depends on the cost of raw materials used in the product with an additional

gross profit margin. The business will be located at the Old Tagum City Public

Market along the Roxas street. The proposed business will offer raw banana

that satisfies the needs and wants of the customers.

Table 1
Brief Profile of the Proponents

Tanya Garneth S. San Miguel, Tagum City,

BS in Accountancy
Aggarwal Davao del Norte

BS in Accounting Apokon, Tagum City,

Arlene D. Bernal
Technology Davao del Norte

Magdum, Tagum City,

Jasyon B. Codilla BS in Accountancy
Davao del Norte

Jumar James B. dela Luna, Kapalong, Davao

BS in Accountancy
Cruz del Norte

BS in Accounting Magugpo, Tagum City,

Farhan J. Mamasaraya
Technology Davao del Norte
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Project’s contribution to the economy (Socio-economic aspect)

Raw banana provides a contribution to the Philippine economy by

sustaining government projects and programs through taxes, license, and

permits that are paid to the collecting sector. It also reduces the

unemployment rate by providing employment to unemployed individuals.

Through this, the proposed business can somehow make significant

contributions to the economy.

Also, the Philippine banana industry is one of our best agricultural

products. Most of the banana producers are found in Mindanao the

southernmost island of our country. It started in Davao del Norte around the

60’s and has flourished to eleven provinces with about 50,000 hectares of

farmland. It is estimated that 35 billion pesos is invested in this agricultural

industry which includes the cost of infrastructure, planting and distribution.

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