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Learning Modules
in
Tourism Promotion Services
for Grade 12
(SY:2020-2021)

Prepared by:

GRETCHEN V. LAURENTE, LPT

Subject Teacher

Module 9 and 10

Name:_________________________

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Module: 8 and 9
Top Philippine Destination II
INTRODUCTION

Tourism Promotion Services is the product of years of experience in the tourism industry and years of
teaching tourism marketing to Tourism Management students at the tertiary level. With the implementation of
the k-12 curriculum, this book is our contribution to the growing body of knowledge and research in Tourism.

Overview of Tourism Promotion Services. Lesson 7 to12 cover an overview of the tourism industry
and its operating sectors. These lessons will also discuss the different types of the tourism and travel
motivations that complete the tourist experience. Aside from that, the different sources of information and
promotional tools that are essential in promoting tourism products and services will be discussed.

This quarter enumerates some of the 20 Top Philippines Destinations based on general popularity as a
way of familiarizing the students with different tourist places within the Philippines. The set of lesson in this
quarter shows the beauty of the Philippines through an elucidation of special features of different provinces. The
quarter closes with a lesson on knowing and accessing customer need and wants.

Module 7 & 8

Top Philippine Destination

MODULE 7 and 8

Top Philippine Destination II

Good day my beloved student! How are you today? I hope you are doing great! Today is the first day to
begin the lesson; this is the new subject for this semester.

Scope
 Boracay
 Camarines Sur
 Cebu City
 Davao City

Specifically, after completing the task of this module, your should be able to:

1. Locate the different attractions available in Boracay, Camarines Sur, Cebu, and Davao
2. Describe the attractions available in the areas mentioned, and
3. Choose attractions and activities that tourist would want to see and do, respectively.

Initial Task

Pre-test: A.
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Matching type: Write the letter that corresponds to the correct answer.

A. B. C. D.
BORACAY CAMARINES SUR CEBU CITY DAVAO CITY

_________________ 1. Caramoan

__________________2. Danggit

__________________3. Dried Mangoes

__________________4. Durian

__________________5. Magellan’s Cross

__________________6. Mt. Apo.

__________________7. Pili

__________________8. Seafood

__________________9. Long Stretch of fine white sand

__________________10. Berhin ng Penafrancia

Let’s Read

Boracay

Whereas all other destinations are provinces filled with attractions, this town which is an “island
paradise” is a destination by itself. Boracay Island is known for its 7- kilometer beach with fine white sands, aptly
called White Beach, Its sand is so fine that even if you walk the shoreline barefoot at high noon, your feet will not
burn. There is a wide variety of water activities in the island such as snorkeling, island hopping, parasailing, and
watching the sunset from the ocean aboard a blue-sailed boat.

Location: Western Visayas (Region VI)

How to get there:

From Manila by Air Take one daily flights from Manila to Caticlan. 1 hour and 30
From Caticlan Airport, take a bus going to minutes
Caticlan jetty port, then take a boat going to
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Boracay Island.
Take one of the daily flights from Manila to 2 hours and 30
Kalibo. From Kalibo airport, take a bus going to minutes to 3
Caticlan jetty port, then ride a boat going to hours
Boracay Island.
By land and Travel from Manila to Batangas por; catch a 10 hours and 30
sea RoRo going to Calapan Mindoro; then ride a bus minutes
going to Roxas. Go to port and catch a ferry going
to Caticlan.
Cebu by air Take one of the daily flights from Cebu to 1 hour
Caticlan or Kalibo.
By land and Get on a ferry to Cebu City Pier 1 going to Iloilo, 16-17 hours
sea then ride a bus from Iloilo Tagbak Terminal 1
going to Caticlan.
Davao By air There is no direct flight from Davao to Kalibo or 2 to 3 hours
Aklan, therefore just follow the Manila to Kalibo
or Aklan route.

Major Attractions:

Natural Attractions

 White Beach
 Puka Beach
 Mt. Luho
 Bat Cave
 Baling Hai Beach
 Crocodile Island

Built Attraction

 Crystal Cove
 Boracay Butterfly Garden on Bulabog Beach

Restaurants

Real Coffee and Tea Café - It is popular for its “calamansi muffin”

Aria Cucina Italia – It offers Italian dishes and cozy ambiance. It has a branch at The Fort in Metro Manila

Dos Mestizos – It is a restaurant that offers Spanish cuisine and was founded by two mestizos.

Lemoni Café and Restaurant – Located inside D’ Mall, this restaurant specializes in fresh, healthy gourmet dishes
and delectable desserts.

Cyma – This is a Greek restaurant that is originally from D’mall, before it opened branches in Metro Manila.

Smoke Restaurant – It is the best Filipino paluto restaurant in Boracay.

barLOResto Lounge - It is a beachfront dining destination located at the Two Seasons Resort

Jonah’s Fruit Shake & Snack Bar - It is the most popular shop that sells fresh fruit shakes

D’Talipapa – It is where you can buy fresh seafood or meat foe a cheaper price and have it cooked in one of the
market’s restaurant that offer the service.

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Accommodations:

5-star – Boracay Regency Beach Resort & Spa, Discovery Shores Boracay, Shangri-La’s Boracay Resort and Spa
Philippines.
4-star – Boracay Mandarin island Hotel, Boracay Uptown Hotel, Two Seasons Boracay Resort, Boracay Golden
Phoenex Hotel.
3 star – La Carmela De Boracay, Mecasa Hotel, Willy’s Beach Club Hotel, Royal Park Resort
2 star – MNL Beach Hostel Boracay, The G Suites Boracay
Buget Hotel: Jey Jude Resort Hotel, Boracay Holiday Resort, Roy’s Rendevous Boracay, Erus Suites Hotel
Inns: Manana Inn, Casa Dayang Boracay, Dave’s Straw Hat Inn, Red Coco Inn de Boracay
Dormitory: Dorm Room, Villa Romero Boracay, Tree House Beach Resort

Delicacies:

 Fresh Seafood – You can buy different kinds of seafood at D’ Talipapa Market
 Calamansi Muffin – This is a unique creation of Real Coffee and Tea Café.

Pasalubong:

 Refrigerator Magnet, Key chains, T-Shirts with Boracay prints, bags, and coin purse made of native
materials, shell crafts wood crafts.

Special Interest:

 Crystal Cove Island

 Hopping Day Trip to Tablas Island
 Glass Bottom Boat
 Luxury Sailing
 Sunset Yachting
 ATV and Buggy Car
 Cable Car and Zipline
 Horseback Riding
 Helicopter Tour
 Boracay Pub Crawl Zorb Zipline Combo
 Helmet Dive
 Parasailing
 Wind Surfing
 Fly Fishing
 Banana Boat

Festivals:

The Ati-atihan Festival done to honor to Santo Niño. It is celebrated on the third week of January. There are street
dancing, parades competitions, and many other colorful happenings. The fiesta is celebrated in Kalibo on the
island of Panay, 3 hours away from Boracay.

Camarines Sur

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Approximately 10 hours from Metro Manila, Camarines Sur, or more fondly referred to as CamSur,
boast of its white sand beaches for water sports activities and MT. Isarog for those who prefer inland activities.
Its capital, Naga City, houses and pilgrims once a year when the feast of Our Lady of Peñafrancia is celebrated
during the 15th of September. Like the rest of the Bicol Region, it shares the reputation for popular Pili nuts.

Location: Bicol Region (Region V)

How to get there:

From Manila by Air Take daily flights from Manila to Naga, then get 45 to 55
on a tricycle to go anywhere in the province. minutes
Take daily flights from Manila to Legazpi, then 45 to 55
rent a van going to Camarines Sur. minutes
By land Get on a bus going to Camarines Sur at Cubao But 9-10 hours
Terminal.
Cebu By air There is no direct flight from Cebu to Camarines 2 hours and 20
Sur, so follow the Cebu to Manila route then to 30 minutes
Manila to Naga or Legazpi.
By sea and From Pier 5, ride a boat to Masbate, then Masbate 18 hours
land to Pilar Port to Sorsogon, then ride a van going to
Daraga Albay, then get on a van again going to
Naga Terminal, Camarines Sur.
Davao By air There is no direct flight from Davao to Camarines 2 hours and 35
Sur, so follow the Davao to Manila route then to 40 minutes
Manila to Naga or Legazpi

Major Attractions:

Natural Attractions

 Mt. Isarog National Park

 Sabang Beach
 Caramoan Island
 Animasola Island, Balatan
 Atulayan Island, Sangay
 Daruanak Island, Pasacao
 Aguirangan Island Kalupnitan Caves
 Lake Buhi and Lake Bato
 Itbog Twin Falls
 Adiango Caves, San Jose

Built Attractions:

 Consocep Mountain Resort

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 PNR Marker park

 Camarines Water Sport Complex
 Haciendas de Nega

Historical, Cultural, and Heritage Attractions

 Bombon Parish
 Learning Tower of Bombon
 Peñafrancia Basilica Minore

Delicacies:

Candied pili nuts, Langkang Palusag, Ginuygoy, Inon-on, Ginaring, Pinaga, Laing, Bicol Express

Accommodations:

4-star: The Avenue Plaza Hotel, Tugaw Cove Resort

3-star: Eurotel Naga, Villa Caceres Hotel, Macagang Hotel and Resort, The ADC Hotel
2-star: Starmark Hotel
Dormitory: Caritas Dorm, Residencia Salvacion, Paraoma’s Guesthouse.

Pasalubong:
Candied pili nuts, t-shirts, refrigerator magnet, key chains

Special Interest:

 CamSur wakeboarding
 Caramoan Sea Kayaking
 Provincial Capitol Complex
 Consocep Rest house

Festivals:

Feast of Our Lady of Peñafrancia (Fluvial Parade), Karanowan Fish-tival, Partido Baybayon Festival, Boa-
Boahan Alinsangan Festival, Kaogma Festival.

Cebu City

A busting metropolis, it is the hub of commercial activity and the gateway to trade commerce, and
tourism in Central and Eastern Visayas region. Cebu City is known in Philippine History as one of the first
strongholds against the Spaniards, where Lapulapu fought Magellan. One of the oldest cities in the country, it is
where you can find the oldest street in the Philippines, Colon, which to this day is lined with small to medium-
sized stores which people today still patronize for hardware items and other retail products. Cebu City is also
where you buy best dried mangoes and the famous dried, salted fish called danggit.

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Location: Central Visayas (Region 7)

How to get there:

From Manila By air Daily flights from Manila to Cebu 1 hour and 15 to
20 minutes
Davao Daily flights from Cebu to Davao 1 hour to 1 hour 10
minutes

Major Attractions:

Natural Attractions

 Olango Wildlife Sanctuary

 Mactan Island
 Bantayan Island
 Tan-awan, Oslob, Cebu

Built Attractions:

 Taoist Temple
 Phu-Sian Temple
 Chapel of the Last Supper
 Mandaue-Mactan Bridge
 Plaza Independencia
 Fuente Osmeña Park
 Tops

Historical, Cultural, and Heritage Attractions

 Magellans Cross
 Image of Santo Niño
 Fort San Pedro (Pier Area, Cebu City)
 Heritage of Cebu Monument
 Magellan Marker
 Colon Street
 Lapu-lapu Monument
 University of San Carlos
 Liloan Lighthouse

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Other Attractions in Cebu Province (Outside city borders):

 Malapascua Island
 Camotes island
 Kawasan Falls
 Badian Island
 Moalboal

Restaurants:

Rico’s Lechon Restaurant – The restaurant offers lechon marinated in a variety of different herbs and spices.
Golden Cowrie - It is a Filipino rooted in the traditional fare of the country.
Casa Verde – it is an American Style cantina that serves American dishes.

Accommodations:

5-star – Radisson Blu Hotel Cebu, Marco Polo Plaza Cebu, Cebu City Marriott Hotel, Shangri La’s Mactan
Resort and Spa, Movenpick Hotel Mactan Island Cebu, Plantation Bay Resort ans Spa
4-star: Best Western Lex Plus Hotel Cebu, Crown Regency Hotel and Towers, Waterfront Cebu City Hotel and
Casino
3-star: Quest Hotel and Conference Center – Cebu, Sarrosa International Hotel and Residential Suites,
Montebello Villa Hotel, Gran Tierra Suites Mandarin Plaza Hotel
2-star: Tune Hotel Cebu, Cebu Century Hotel, Metro Park Hotel
Inn: Myra’s Family Inn, Express Inn Cebu
Guest House: RoMa’s Guesthouse, Sugbutel Bed and Bath

Delicacies and Pasalubong:

Lechon, Danggit, Fresh Mangoes, Dried Mangoes, Chicharon, Otap, Chorizo de Cebu, Mazareal, Torta,
Rosquillos, Bibingka, Guitars, Ukeleles, and various string instruments.

Special Interest:

 Guitar Factories
 Casa Gorordo Museum
 Fort San Perdo National
 The Southwestern University Museum
 Julian Jumalon’s Butterfly Sanctuary and Art Gallery
 Rizal Museum and Library
 Pres. Sergio Osmeña Memorabilia and Cap Art Gallery
 Rizaliana Museum
 Sala Piano Museum
 Sky Adventure, Crown Regency Hotel
 Sinulog Festival
 Alta Vista Golf and Country Club
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 Cebu Country Club

Festivals:

Sinulog Festival in honor of Señor Sto. Niño, Paskuhan, Kadaugan sa Mactan, Semana Santa sa Bayan, Sinagat
Festival, Nuestra Señora De Regla Fiesta

Davao City

One of the busiest centers of commercial trade in Mindanao, Davao City has been growing in popularity
among business who wants to expand coverage from Luzon down to the south. With trade, tourism also grow
through the years, it being the place of the towering Mt. Apo, fondly called the “Grandfather of the Philippine
Mountains” and the home of the endangered and regal Philippine Monkey-Eating Eagle, a bird endemic to the
Philippine forests and our national bird. If you have also the nose for it, Davao is where you can enjoy the
sweetest, smelly durians in the country.

Location: Davao Region (Region XI)

How to get there:

Manila By air Daily flights from Manila to Davao 1 hour and 45 to

50 minutes
Cebu By air Daily flights from Cebu to Davao 1 hour to 1 hour
and 10 minutes

Major Attractions:

Natural Attractions

 Mt. Apo

Built Attractions:

 Malagos Garden Resort

 Davao Butterfly House
 Eden Nature Park
 Magsaysay Park
 Lon Wa Buddhist Temple
 Seagull Mountain Resort
 Gumamela Cave Rock
 Davao China Town
 People Park Davao
 Partoza Farms
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 Sul Orchids
 Ponce Suites

Historical, Cultural, and Heritage Attractions:

 D’ Japanese Tunnel
 San Pedro Cathedral
 Holy Infant Jesus of Prague Shrine
 Mintal Japanese Cemetery
 Samal- Island a beautiful island attraction with a choice of water activities accessible from Davao City
pier in approximate 45 minutes

Restaurants:

 Jak’s Ridge – it is one of the most popular recreational and dining destination in Davao City,
overlooking the scenic expanse of Davao City and the Gulf of Davao.
 Bistro Selera - it gives a modern twist to Filipino dishes; it has also created sensational dishes that can
become signatures for the city.
 Blue Post’s Boiling Crab and Shrimps – the restaurant offers the ambiance of a beach resort. The food is
tossed in the table and guest are given plastic disposable gloves instead of fork s and spoon.
 Blugre Café – this is a homegrown coffee spot for what has become a quintessential
 Davao Drink: The Durian Capuccino
 Marina Tuna – this restaurant is famous for preparing tuna in 10 different ways
 Claude’s Le Café de Ville – it is one of the most elegant restaurant in Davao, it was built back in 1229,
and is said to be the first French restaurant in the city
 Tiny Kitchen – the restaurant’s name refers to its original outlet, which was really tiny. Its popular dish is
the seafood paella and its cakes and pastries.

Pasalubong:

Bags, Shoes, slippers, decors made of tinalak clothes

Davao- Tshirts
Durian Fruit Candies

Accommodation:

5-star – Marco Polo Davao Hotel

4-star- Waterfront Insular Hotel Davao, Seda abreeza Davao, Pearl Farm Beach Resort
3 star- park in by Radisson Davao, the Ritz Hotel at Garden Oasis, Pinnacle Hotel and Suites
2 star – Green Windows Dormitel 188
Inns: Palms Residence Inn, Bahay ni Tuding Inn Piazza Luna Tower, Midori Inn
GuestHouse: Bagobo House Hotel

Special Interest:

 Tribu Kamindanawan
 Abreeza Mall
 Bankerohan Public Market
 D’Leonor Inland Resort

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 Davao Crocodile Park

 San Antonio Horse Track
 Davao Zorb Park
 Outland Adventure
 Deca Wakeboard Park
 Davao River Water Rafting
 Matina Town Square

Festivals:

Kadayawan Festival, Pista sa Kinaiyahan, Dorong Festival, Sinab’badan Festival, Dorong Festival, Binansulog
Festival.

Summary:

 Boracay, Camarines Sur, Cebu City, and Davao City are accessible from major points in the country.
 Each destination has natural, built and historical, cultural and heritage attractions.
 All destinations have specialty restaurants, souvenir options, accommodations, special interest places,
and festivals.

Let’s Practice

A. Research on the NEW ATTRACTION of Boracay, Camarines Sur, Cebu

City, and Davao City,that are not mention in this module, with photos
background of the place, and activities that can be done in the specific tourist
attractions. Write also a brief description.
(Paste below the space provided)

Rubric:

Organization ……………………………………………………………………….10 points

Sentence Structure, Grammar, Mechanics and Spelling…………………10 points

Focus and Details…………………………………………………………...……..10 points

30 points

BORACAY

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CAMARINES SUR

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CEBU CITY

DAVAO CITY

Generalization
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______________________________________________________________________________________

______________________________________________________________________________________

______________________________________________________________________________________

______________________________________________________________________________________

______________________________________________________________________________________

You have completed all the tasks in this module. Now you are very much prepared to learn new
things on the next module.

God bless and see you soon. Stay safe.

Answer Key
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Initial Task : A

1. B
2. C
3. C
4. D
5. C
6. D
7. B
8. A
9. A
10. B

Let’s Practice: A

Answers may vary

Rubric:

Organization ……………………………………………………………………….10 points

Sentence Structure, Grammar, Mechanics and Spelling…………………10 points

Focus and Details…………………………………………………………...……..10 points

30 points

Reference
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Badilla, &Oreta, F.C (2017). Tourism Promotion Services. Quezon City, Philippines. Rex
RexPrinting , Company Inc.. P 84-86.

Images

https://www.fibre2fashion.com/industry-article/5921/promotional-analysis

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