A STUDY ON OVERALL FUNCTIONS OF

THE SHREE SHARAVANA TRADERS

(modern rice mill)
(ALIND)
MANNAR
Summer Internship Training Report
Submitted by
C.AUGUSTIN RAJ
Register No: 712418631004
In partial fulfillment for the award of the degree
Of
MASTER OF BUSINESS ADMINISTRATION
In

PPG BUSINESS SCHOOL

COIMBATORE-35
JUNE 2019
 SUMMER INTERNSHIP TRAINING REPORT

This is to certify that the project report entitled

A STUDY ON OVERALL FUNCTIONS OF

THE SHREE SHARAVANA TRADERS
(modern rice mill)

This is the bonafide record of project work done by

C.AUGUSTIN RAJ
Register No: 712418631004
Of MBA during the year of 2018 - 2020

Project Guide Director

Submitted for the summer internship training viva-voce examination held on _______

Internal Examiner External Examiner

 DECLARATION

I affirm that the project work titled “A STUDY ON OVERALL FUNCTIONS OF

THE SHREE SHARAVANA TRADERS”, being submitted in partial fulfillment for award of
MASTER OF BUSINESS ADMINISTRATION, is the original work carried out by me. It has
not formed the part of any other project work submitted for award of any degree or diploma,
either in this any other university.

C.AUGUSTIN RAJ
Regd. No. 712418631004
 CERTIFICATE

This is to certify that the report of summer internship training report entitled “A STUDY
ON OVERALL FUNCTIONS OF THE SHREE SHARAVANA TRADERS” submitted in
partial fulfillment of the requirements for the award of the degree of MASTER OF BUSINESS
ADMINISTRATION in PPG Business School, Coimbatore, is a record of bonafide work
carried out by C.AUGUSTIN RAJ (REG.NO:712418631004) under my supervision and
Guidance.

Date:
Place: Coimbatore

I certify that the declaration made above by the candidate is true.

P. Manonmani
Professor
PPG Business School.
 ACKNOWLEDGEMENT

The completion of this project brings a sense of satisfaction, but it is never complete
without thanking the persons who were responsible for successful completion.
I would like to extend my sincere thanks to Prof. Dr T. DEVASENATHIPATHI,
Director, PPG Business School, Coimbatore-35, who has been an invaluable source of
inspiration and providing the facility to complete this project successfully.
I’m grateful to our Faculty Guide Dr P.MANONMANI, Professor, PPG Business
School, Coimbatore -35 for her valuable suggestions, encouragement, timely advice and co-
operation to complete this training in a successful manner.
I am deeply indebted to Mr.SHIVA, HR officer and Manager, and all other members
of THE NEW FALCON TECHNOLOGIES, MANNAR for providing necessary data, and for
their kind co-operation.
I extend my genuine love and gratitude to my dear parents who have built up our
Profession and backed me up in difficulties.

Date:

Place: PPG Business School, Coimbatore – 35. C.AUGUSTIN RAJ

 CONTENTS

S. NO CONTENTS PAGE NO

1
INTRODUCTION
1.1 INDUSTRY PROFILE
1.2 COMPANY PROFILE
1.3 OBJECTIVES OF THE STUDY
1.4 SWOT ANANYSIS

PRODUCTION DEPARTMENT
2.1 MANUFACTURING PROCESS
2 2.2 PRODUCTION CAPACITY
2.3 PROJECT COMPONENTS
2.4 TENTATIVE IMPLEMENTATION SCHEDULE

3 FINANCE DEPARTMENT

4 HUMAN RESOURCE DEPARTMENT

5 SALES DEPARTMENT

6 MARKETING DEPARTMENT

7 STORE DEPARTMENT

8 LEARNINGS

9 CONCLUSION

BIBLIOGRAPHY
 CHAPTER I

INTRODUCTION

1.1 INDUSTRY PROFILE

Rice is one of the chief grains of India. Moreover, this country has the largest area under
rice cultivation, as it is one of the principal food crops. It is in fact the dominant crop of the
country. India is one of the leading producers of this crop. Rice is the basic food crop and being a
tropical plant, it flourishes comfortably in hot and humid climate. Rice is mainly grown in rain
fed areas that receive heavy annual rainfall. That is why it is fundamentally a kharif crop in
India. It demands temperature of around 25 degree Celsius and above and rainfall of more than
100 cm. Rice is also grown through irrigation in those areas that receives comparatively less
rainfall. Rice is the staple food of eastern and southern parts of India. In 2009-10, total rice
production in India amounted to 89.13 million tonnes, which was much less than production of
previous year, 99.18 million tonnes.

Rice can be cultivated by different methods based on the type of region. But in India, the
traditional methods are still in use for harvesting rice. The fields are initially ploughed and then
fertiliser is applied which typically consists of cow dung and then the field is smoothed. The
seeds are transplanted by hand and then through proper irrigation, the seeds are cultivated. Rice
grows on a variety of soils like silts, loams and gravels. It can also tolerate alkaline as well as
acid soils. However, clayey loam is well suited to the raising of this crop. Actually the clayey
soil can be easily converted into mud in which rice seedlings can be transplanted easily. Proper
care has to be taken as this crop thrives if the soil remains wet and is under water during its
growing years. Rice fields should be level and should have low mud walls for retaining water. In
the plain areas, excess rainwater is allowed to inundate the rice fields and flow slowly. Rice
raised in the well watered lowland areas is known as lowland or wet rice. In the hilly areas,
slopes are cut into terraces for the cultivation of rice. Thus, the rice grown in the hilly areas is
known as dry or upland rice. The yield of upland rice per hectare is comparatively less than that
of the wet rice.
 The regions cultivating this crop in India is distinguished as the western coastal strip, the
eastern coastal strip, covering all the primary deltas, Assam plains and surrounding low hills,
foothills and Terai region- along the Himalayas and states like West Bengal, Bihar, eastern Uttar
Pradesh, eastern Madhya Pradesh, northern Andhra Pradesh and Odisha. India, being a land of
eternal growing season, and the deltas of the Ganges-Bramhaputra(in West Bengal), Kaveri
River, Krishna River, Godavari River, Indravati River and Mahanadi River with a thick set-up of
canal irrigation like Hirakud Dam and Indravati Dam, permits farmers to raise two, and in some
pockets, even three crops a year. Irrigation has made even three crops a year possible. Irrigation
has made it feasible even for Punjab and Haryana, known for their baked climate, to grow rice.
They even export their excess to other states. Punjab and Haryana grow prized rice for export
purposes. The hilly terraced fields from Kashmir to Assam are idyllically suited for rice farming,
with age-old hill irrigational conveniences. High yielding kinds, enhanced planting methods,
promised irrigation water supply and mounting use of fertilizers have together led to beneficial
and quick results. It is the rain fed area that cuts down average yields per hectare.

In some of the states like West Bengal, Assam and Orissa two crops of rice are raised in a
year. Winter season in the north western India are extremely cold for rice. Rice is considered as
the master crop of coastal India and in some regions of the eastern India where during the
summer monsoon rainy season both high temperature and heavy rainfall provide ideal conditions
for the cultivation of rice. Almost all parts of India are suitable for raising rice during the
summer season provided that the water is available. Thus, rice is also raised even in those parts
of western Uttar Pradesh, Punjab and Haryana where low level areas are waterlogged during the
summer monsoon rainy season.

Winter rice crop is a long duration crop and summer rice crop is a short duration crop. At
some places in the eastern and southern parts of India, rice crop of short duration is followed by
the rice crop of long duration. Winter rice crop is raised preferably in low-lying areas that remain
flooded mainly during the rainy season. Autumn rice is raised in Uttar Pradesh, Maharashtra,
Rajasthan, Madhya Pradesh, Punjab and Himachal Pradesh. Summer, autumn and winter rice
crops are raised in West Bengal, Andhra Pradesh, Assam and Orissa.
1.2 COMPANY PROFILE

Proprietor name :
Company address : H.O: No.22,
Gate lock road,
Old anuppanady road,
Madurai- 625 009.
Tin no : 33924820049
C.S.T no : 105378
Phone no : 9364554000
No.of.workers :150
Bank : IDBI
Mail.id : skpprsricemill@gmail.com
Rice brand name : Jet & Green parrot

THE FIRM
The proposed unit is to be established as a sole proprietary concern in the name of Mr. Srikanth
Traders with its works to be located in old anuppanady road, Madurai.
1.3 OBJECTIVE OF STUDY
T he primary objective of the study is to measure the effectiveness of communication
Prevailing in the organisation.
The secondary obejective of the study is to analyse the interaction among various levels
of management.
1.4 SWOT ANALYSIS
STRENGTH
 high productivity in contrast to other cereal
 low cost production technology
 production inputs are chiefly available
 can be produce with indigenous technology

WEAKNESS
 Production require large area to be profitable
 Increae in disease pest resurgence
 Production require huge water
 Large labour force require for production

OPPORTUNITIES
 Good export facility availale due to government liberal policy
 Growing population and growing demand
 Have diversified agro-allied sector
 Development of the wasteland, agriculture and livestock sector

THREATS
 Week barrier to entry for competitor
 Incoherent government policies
 Distress sale due to disaster
 CHAPTER II
PRODUCTION DEPARTMENT
2.1 MANUFACTURING PROCESS
Paddy in its raw form cannot be consumed by human beings. It needs to be suitably
processed for obtaining rice. Rice milling is the process which helps in removal of hulls and
barns from paddy grains to produce polished rice. Rice forms the basic primary processed
product obtained from paddy and this is further processed for obtaining various secondary and
tertiary products.

The basic rice milling process consists of:

1. Pre cleaning : Removing all impurities and unfilled grains from paddy
2. De-stoning : Separating small stones from paddy
3. Husking : Removing husk from paddy
4. Husk aspiration : Separating the husk from brown rice / un husked paddy
5. Paddy separation : Separating the un husked paddy from brown rice
6. Whitening : Removing all or part of the bran layer and germ from
brown rice
7. Polishing : Improving the appearance of milled rice by removing the
remaining bran particles and by polishing the exterior of
the milled kernel
8. Length Grading : Separating small and large broken rice from head rice
9. Blending : Mixing head rice with predetermined amount of broken
rice, as required by the customer
10. Weighing &
Bagging : Preparing the milled rice for transport to the customer

POLLUTION CONTROL
There is no major pollution problem associated with this industry except for disposal of
waste which should be managed appropriately. The unit is proposed to be set up in a non
residential area. The entrepreneur is advised to take consent for establishment and operation from
the Pollution Control Board.

ENERGY CONSERVATION

Only electricity is used as the source of energy. General precautions for saving electricity
are required to be followed by the unit by adopting energy conservation techniques. This will
conserve power and save considerable expenditure for the promoter but also serves the interest of
the nation as a whole.
 RAW PADDY

PRE CLEANING

DE STONING

HUSKING

HUSK ASPIRATION

PADDY
SEPARATION

WHITENING

POLISHING

LENGTH
GRADING

BLENDING

Mixing

WEIGHING
& BAGGING

Flow chart of the process

2.2 PRODUCTION CAPACITY

Product : Rice milling

Installed capacity : 2 MT per hour
Workers : 150
Working days : 300 p. a. (1 shift)
Motive Power : 55.20 KW

Capacity utilization

1st year 45% : 2160 MT

2nd year 50% : 2640 MT
3rd year 55% : 3120 MT
4th year 60% : 3660 MT
5th year 65% : 4080 MT

2.3 PROJECT COMPONENTS

a) Land : About 20 Cents

b) Civil works : Cleaning unit

Drier and necessary supporting structures such as
blower system etc.
Milling section
Machine rooms
Office room
Toilet
Miscellaneous space
Boundary wall and gate
c) Machinery : Paddy stone pre-cleaner with dust blower
Rubber roller Sheller
Husk aspirator
Paddy separator--4trays
Rice whitener
Bran processing system
Rice sieve aspirator
Modified double elevators--3 no &
Electricals (AC-3 phase induction
motors for each machine, DOL starters, control
panel, internal wiring and lighting)

e) Other Equipment : Fixtures, steel ladders and platforms for cleaning

of machines, fire fighting arrangements etc.
Deep tube well and pump
Generator
Office furniture etc.,

f) Man power : Manager 1 no

Supervisor 1 no
Skilled workers 35 no
Unskilled workers 112no
Watchman 1 no
g) Utilities

i) Electricity : Estimated power load from grid is 74 HP

ii) Water : Water is required for domestic consumption

purpose only. A deep tube well is proposed to be dug up in the
premises to meet the requirement of water.

2.4 TENTATIVE IMPLEMENTATION SCHEDULE

a) Filing Entrepreneur’s memorandum Part-1
with District Industries Centre & 7 days
b) Submitting application for financial assistance
to APSFC

c) Sanction of loan from APSFC 30 days

d) Getting necessary approvals through 45 days

single window scheme of
Govt. of AP

e) Arrangement 10 days
of margin money

f) Release of loan 10 days

g) Development of site &

construction of building 45 days

h) Purchasing machinery and installation 30 days

 CHAPTER III
3.1 FINANCE DEPARTMENT
The functions of the accounting and finance department in any business can get a
little confusing. Entrepreneurs tend think and move quickly, so ensuring the accounting
department is stable is pivotal in the growth of your business.
Finance department is fully computerized and that enables fast recording, editing and alternation
of records. They are responsible for arranging finance and monitor the cash flow and allocation
of fund to each department of the company and they are responsible for controlling over all cash
flow.
The transaction are also accounted as per law in sales tax, income tax, central excise duty,
tax deducted at source and service tax etc., Training will be provided for new comers and
existing employees whenever required. It is also responsible for maintaining good relationship
with the dealers, customers, suppliers, government bodies and public etc.,
Functions of Finance department
 To increase necessary funds for the company business operation
 To arrange finance for each department of the company
 Prepare Budget for every year
 Take control measure in order to check the accounts
 Maximize the wealth of the company
 Preparing balance sheet of the company for every finance year.

BOOKS MAINTAINED IN SHREE SHARAVANA TRADERS:

There are so many book are maintained in this industry. These helps the
Management to see progress of the company. The names of the books Mentioned
are as follows.

1. Journal
2. Ledger
3. Cash book
 4. Purchase book
5. Petty cash book
6. Sales book
7. Trading and profit and loss account
8. Balance sheet
9. Trial balance

Key Roles of the Accounting Department

 Money out – making payments and keeping the bills paid

 Money in – processing incoming payments
 Payroll – make sure everyone gets paid (including the government)
 Reporting – preparing financial reports, e.g. P&L, Balance sheets and budgets
 Financial Controls – to avoid errors, fraud and theft

FINANCIAL ASPECTS

I) FIXED CAPITAL

a. Land & Building

S
Description Value in Rs. Lakh
No

1 Land 20 cents 1.000

2 Civil works 8.000

Total 9.000
b. Machinery & equipment

S No Description Value in Rs. Lakh

1 Machinery 8.100

Electrical accessories like induction

2 motors, starters, control panel, internal 0.400
wiring & lighting
Freight, taxes, erection and
3 0.500
commissioning charges

Total 9.000

c. Other fixed assets

S Value Rs
Description
No Lakh

1 Cost of office furniture & accessories 0.100

2 Security deposit to Transco etc 1.500

Cost of deep bore well, pump, pipelines &

3 0.750
overhead water tank
Preliminary & preoperative expenses including project preparation, technical
4 0.150
consultancy, contingencies & miscellaneous expenses

Total 2.500
 Total Fixed Capital : 20.500
(a + b + c)

II) RECURRING EXPENDITURE PER ANNUM

a. Personnel

S No Designation No Salary p.m Rs Amount Rs Lakh

1 Manager 1 4000 0.480
2 Supervisor 1 3000 0.360
3 Skilled workers 2 2500 0.600
4 Unskilled workers 2 1000 0.240
5 Watchman 1 1000 0.120
Total 7 - 1.800

b. Utilities

Utilities Amount Rs Lakh

Power charges
4.969
74x0.746x8x300 KW Hr x 3.75
c. Other contingent expenses

Amount
S No Description
Rs Lakh

1 Interest on loan 2.585

2 Depreciation 1.250

3 Insurance @ 3% 0.495

4 Repairs & maintenance 0.100

5 Telephone 0.036

6 Publicity 0.050

7 Miscellaneous expenses 0.100

Total 4.616

Total recurring expenditure Rs. 11.194 Lakh

(a + b + c)

Working capital for 1 month Rs. 0.933 Lakh

Say Rs. 1.000 Lakh

COST OF PROJECT

S No Description Rs. Lakh

1 Land 1.000

2 Civil works 8.000

3 Plant & Machinery 9.000

4 Other Fixed Assets 2.500

5 Working capital 1.000

Total project cost 21.500

MEANS OF FINANCE

S No Description Rs. Lakh

1 Total project cost 21.500

2 Equity 3.500

3 Debt 18.000
BREAKEVEN ANALYSIS

A. Sales revenue = Rs. 27.838 Lakh

B. Expenses

Variable cost Rs.

S No Particulars Fixed cost Rs. Lakh
Lakh
1 Salaries & wages 1.383 1.209
2 Utilities 1.074 6.082
3 Maintenance - 0.300
4 Depreciation 1.050 -
5 Insurance 0.424 -
6 Interest on term loan 1.556 -
7 Interest on working capital loan - 0
8 Miscellaneous expenses - 0.422
Total 5.487 8.013

(For calculating breakeven point 3rd year of operations is considered)

Fixed cost

Sales revenue – Variable cost

= 27.68 %
 Breakeven sales = Rs. 7.705 Lakh

Accounting Department Responsibilities in Detail

1. Accounts Payable (money out) – In order to maintain great relationships with vendors
making sure that everyone gets paid on time is a vital role. The role of the accounting
department includes keeping an eye on opportunities to save money, for example,
determining if there are discounts or incentives available for paying certain vendors more
quickly. At the very least, AP should be scheduled to assure that the least amount of
money has to go out per payment, i.e., no late payment charges!
2. Accounts Receivable and Revenue Tracking (money in) – Another critical duty of the
accounting department is to account for and track receivables, including outstanding
invoices and any required collection actions. Accounts receivable is responsible for
creating and tracking invoices. The responsibility here includes assuring that customers
pay those invoices on time, so a system of friendly reminders is crucial.
3. Payroll – Payroll is a critical function of the accounting department and includes making
sure all employees are paid accurately and timely. In addition, proper tax is assessed and
tax payments are on time with state and federal government agencies.
4. Reporting and Financial Statements – The primary reason you collect data properly in
your accounting software is to prepare financial reports that can be used for budgeting,
forecasting and other decision making processes. In addition, these and other reports are
needed for communication to investors, banks and other professionals that play a role in
the growth of your business.
5. Financial Controls – Financial controls include reconciliations, dividing the
responsibilities and following the GAAP standards of accounting principles, all of which
are implemented with view toward compliance, fraud and theft prevention. The role of
the Controller is to ensure procedures are set up properly to manage that process without
errors.
Key Positions in an Accounting Department

Chief Financial Officer (or CFO)– CFOs are typically the head financial executive of large
businesses. They oversee the financial strategy, health of the business, and manage the rest of the
financial department. CFO’s are very forward thinking and will help businesses navigate through
growth stages and downturns. With their knowledge of company finances, they help senior
management understand the financial impact of real-time decisions to ensure the fiscal success of
the business.

Their duties include financial planning, reporting and controls, short and long term business
strategy, investments, hedging, mergers and acquisitions, cash management, internal risk
management, corporate finance, auditing and accounting.

Financial Controller – Financial Controllers are key players within accounting departments and
work alongside CFO’s, COO’s, and Financial Directors. Their function and responsibilities
include financial accounting, preparation, reporting, analysis, budgeting, project management
and more. Their key role tends to focus on immediate financial issues and management.

Treasury Manager – The treasury manager’s role in the accounting department revolves around
the formulation and development of treasure policies. This includes identifying the best
investment opportunities, developing great banking relations, optimizing credit facilities, and
minimizing finance costs.

Accounting Manager – An accounting manager is responsible for a company’s accounting

activities that include maintaining and reporting on both the cost and financial sets of accounts
but does not handle or negotiate. The accounting manager establishes and enforces the
accounting principles based on statutory requirements and auditing policy.

Chief Accounting – The chief accountant holds the same responsibilities as the accounting
manager, but the role simply differs in terms of the job title.
Accounting Supervisor – Shares the same responsibilities as an accounting manager and
provides support as a member of his/her team.

Accountant – Accountants play a key role in finance departments such as the measurement and
interpretation of financial information. The results of their work ensure compliance, and provide
the groundwork for greater financial strategies.

Bookkeepers – Bookkeepers provide the day-to-day efforts needed to record and assess basic
accounting data. They typically do not take a strategic role.
 CHAPTER IV

4.1Human resource management

Recruitment, selection and training

Personal administration

Training and development

Performance and reward management

Talent management

Succession and career planning

Labor relations

HR planning

Man power planning

Dismissal and Redundancy

Human resource management is therefore focused on a number of major areas, including:

 Recruiting and staffing

 Compensation and benefits
 Training and learning
 Labor and employee relations
 Organization development

Due to the many areas of human resource management, it is typical for professionals in this field
to possess specific expertise in one or more areas. Just a few of the related career titles for HR
professionals include:

 Training development specialist

 HR manager
 Benefits specialist
 Human resource generalist
 Employment services manager
 Compensation and job analysis specialist
 Training and development manager
 Recruiter
 Benefits counselor
 Personnel analyst

Human resource management is about:

 Addressing current employee concerns: Unlike company managers who oversee the
day-to-day work of employees, HR departments deal with employee concerns such as
benefits, pay, employee investments, pension plans, and training. Their work may also
include settling conflicts between employees or between employees and their managers.
 Acquiring new employees: The human resource management team recruits potential
employees, oversees the hiring process (background checks, drug testing, etc.), and
provides new employee orientation.
 Managing the employee separation process: The HR management team must complete a
specific set of tasks if an employee quits, is fired, or is laid off. Paperwork must be
completed to ensure that the process was completed legally. Severance pay may be
offered or negotiated, benefits must be settled, and access to company resources must be
severed via the collection of keys, badges, computers, or sensitive materials from the
employee.
 Improving morale: Effective HR teams encourage company employees to do their best,
which contributes to the overall success of the company. Their work often involves
rewarding employees for good performance and creating a positive work environment.
 Define and align organizational purpose: A company’s employees must be able to
clearly articulate why the company exists in order to achieve a purpose-driven,
sustainable, high-performing organization. Employees must also understand how their
efforts connect, or align, with the organization’s purpose.
 Recruit the best talent by creating, marketing, and selling an Employee Value
Proposition (EVP): False marketing and misconceptions about an organization are some
of the main reasons why the employer-employee relationship fails. Therefore, companies
must create, market, and sell an EVP that is true and accurate as to not mislead potential
employees.
 Focus on employee strengths: Companies must make every effort to understand what
candidates and employees do best and put them into roles where they can play to their
strengths as much as possible.
 Create organizational alignment: Achievements must align with the organization’s
objectives so as to build a successful and sustainable organization.
 Accurately measure the same things: All internal departments and employees must be
measuring the same things as to achieve a definitive organizational result and to ensure
that everyone knows exactly where the organization is at all times.
 CHAPTER V

5.1 SALES DEPARTMENT

Sales are next main function in an organization. Sales are known as
marketing function. These function include market research, product planning,
sales, forecasting, determination of selling policy etc.
Sales Goal-Setting
The sales and marketing division sets individual sales rep quotas, as well as the
overall volume goal for the company. To achieve sales goals, it creates bonus and commissions
structures. The division uses past sales figures and expert projections to estimate which products
will sell where and in what amounts.

Product, Pricing and Distribution Planning

Because sales and marketing managers spend much of their time talking
directly to customers, they guide the development of products and services. They
recommend modifying or dropping products or services or adding new ones to the
company’s mix, based on what customers want. A sales and marketing department
has the responsibility for deciding where the company should sell and what its
prices should be.

This includes choosing which, if any, intermediaries the company will use, such as wholesalers,
distributors or retailers. This requires the division to research where the company’s competitors
are selling and where its customers say they want to shop.

Customer Service and Sales

To maintain its customer base, sales and marketing takes responsibility for making sure
buyers are happy, as well as trying to upsell them. The division is proactive in contacting
customers with surveys and special offers and is reactive in attempting to solve any problems
that might cause the company to lose customers.
NEED OF SALES ORGANISATION:
In the case of a company “Cheran Industries” the need for sales
organization arises when
1. The demand of their good bar increased.
2. Orders received are to be handled properly.
3. Outstanding bills are to be collected.
4. Complaints of the customers are to be investigated and if found genuine
are to be attended to the satisfaction of the customer.
5. The marketing conditions should be followed.
 CHAPTER IV

6.1 MARKETING DEPARTMENT

RESPONSIBILITIES OF A MARKETING DEPARTMENT

Marketing department has a huge responsibility of making a business viable and

profitable. It needs to do this by creating awareness, engaging customers, researching
competitors and their product, preparing promotional activities and materials and a whole host of
other responsibilities. The marketing department is like the jack of all trades in any organization.
Anything that other departments do not handle is given to the marketing department to deal with.
When we look in-depth at the responsibilities of the marketing department, it becomes very clear
why it is the key department of any organization, without which it would be very difficult for the
business to exist profitably.

Applying customer-centric approach

The Marketing Department needs to have a relationship with the customer so that they
can understand what the customers’ demand from the business and thus aim to meet those
demands. Customer feedback is an important part of marketing and companies need to conduct
surveys to get the feedback from customers and prospects. There are two ways to understand the
customer needs and focus the business activities to reflect the customer’s demands; these are
through internal channels by taking feedback from the sales department and the customer service
department regarding customer preferences and their feedback. This can be done via data
analysis as well as conducting surveys within the company. The other way to collect information
is via external channels, through interaction with social media and internet. In the end, the focus
should be to provide the customer with a valuable and pleasant experience when interacting with
the company.

Keeping up with the competition

The marketing department is also responsible for researching the competition and
keeping up with them to know what they are doing, which products they are launching, what are
the weaknesses of the competitors and how to avoid making the same mistakes as the
competitors. It is also essential to know how the company is placed in relation to its competitors,
why the customers prefer the other companies, what customers the competitors target and the
relationship they have with their customers. Once all this information is available then the
marketing department can analyze it and create a better marketing and customer relation strategy
for the company.

Branding

A brand is the identity of a company. It is the practice of creating a name, design or

symbol that denotes a particular product or business and makes it stand apart from other similar
products or businesses. Branding helps to enhance the image of a business and make it more
credible, elicit an emotionally positive response from the audience, motivates the audience to
buy and creates loyalty for the brand and its products. It is the duty of the marketing department
to create and promote a brand through images, words, ideas, and promises of benefits to the
customer. The message needs to be delivered to the audience by all the members of the
enterprise consistently and frequently.

Finding the Right Partners

The marketing department of all organizations cannot be extensive enough to handle all
the marketing needs of the organization. In order to bring the full range of marketing tools and
expertise to a business, it is often essential to hire specific expertise and people from outside the
organization. It is essential to find the right partners who understand the philosophy and needs of
the organization. It is the work of the marketing department to identify, hire and oversee these
partners to bring best value to the business. These strategic partners could be advertising
agencies to create and manage advertising campaigns, social media experts to manage the social
media marketing side of the business, web designers, data analysts, copywriters, and other such
people.
Being creative and innovative

The marketing department needs to be on its toes at all times. It is the responsibility of
the marketing department to come up with creative ideas, whether it is for promotional purposes
or to create a new product. Feedback and ideas from the marketing team are responsible for
policy decisions regarding products, such as whether to create new products or improve the old
one. It also needs to come up with creative ways to position the brand and the product to create
additional revenue for the company. In order to fulfill all its responsibilities, the marketing
department often takes the help of outside partners.

Communicating with other departments

One of the key responsibilities of the marketing department is to create a channel of

communication with all the other departments within an organization. It has to familiarize all the
employees with the marketing ethics, company’s philosophy, and customer relationship. It can
do so by conducting workshops, training sessions and talks or presentation regarding customer
handling and brand awareness.

Budgeting

Marketing departments work on budgets. They are given a certain amount of money to
spend upon creating a presence for the company or product in the market. It is the responsibility
of the marketing department to estimate the cost of all the marketing activities it intends to carry
out and prepare a budget that would use the allocated amount of money most efficiently. It is
essential that the marketing personnel stick to the budget.

Being aware of ROI

The marketing department needs to be aware of the concept of return on investment.

Since all marketing activities cost money, the concept of ROI can help the marketing team to
create a marketing strategy that gives the highest exposure for the least amount of money spent.
They should constantly monitor themselves and evaluate whether the strategies that have been
used have yielded the desired benefit or not, and what was the cost of the strategy in terms of
time, effort, and most importantly money.

Managing Strategy

Managing the key activities of a business to work together is another responsibility of the
marketing department. It is the duty of the marketing department to create and implement
strategies that would enhance the business activities of the enterprise.

Managing Research

Managing research for the company is also the duty of the marketing department. This
includes research about the products, marketing strategies, strengths and customers of the
competitors in comparison to that of the organization. The Marketing Department also provides
inputs regarding the pricing of a product.

Managing Events

Managing events also comes within the scope of responsibilities of the marketing
department. This including promotional events, exhibitions, seminars, training sessions, trade
meetings, conventions, etc.

We can thus see that the marketing department is essential not only for positioning and
promoting a product but also for providing vital information to the organization about all aspects
of the business. It is the key department of any organization and cannot be dispensed with. Even
in tough times, a business cannot do away with the marketing department. On the other hand,
marketing department becomes the key player to pull a business out of troubles and set it back on
the path to profitability.

TOOLS OF A MARKETING DEPARTMENT

In order to succeed in its aim of creating market awareness for the business and its
products, the marketing department requires some tools to facilitate its work. It needs to discover
what the consumers want or require and provide them with it. This requires that the marketing
department has a proper direction and strategy at its disposal to study the market, create the right
product, and promote the product and the brand, towards the final aim of developing the business
and enhancing the value of the business. The tools that are employed by the marketing team are:

Marketing Research

Marketing department is responsible for all marketing research. Research is essential to

understand the consumer needs and also to identify the market for the products that the company
hopes to sell. Marketing research also helps to identify the strengths and weaknesses of the
business and its competitors. This eventually helps a business to eliminate its weakness, work
upon its strength and to exploit the weaknesses of the competitors to wean away the customers
from the competitors. The entire enterprise benefits from market research and the insights it
generates.

Product Development

Marketing department helps to create products that customers need or want and improve
upon the ones that already exist to create better value for the customers. It is the job of the
marketing department to analyze the sales of products already in the market, look for
opportunities to introduce new products where there are gaps or change and improve products
that are hard to sell. Marketing personnel provides information to product development team
about the customer preferences, so that new products can be developed based on the customer
insight provided by the marketing team. The marketing team is also responsible for determining
the price of a product based on its research and for launching the product into the market.

Advertising and Promotional Campaigning

Once the enterprise has a product to sell, it is the responsibility of the Marketing
Department to promote the product and the brand. This will be performed through the help of the
creative team by creating campaigns, events, advertisements, as well as promotional material.
Such promotional material is used to promote the product, services, and brand to the public in
order to create awareness and to convert prospects into customers. The marketing department is
provided with a budget for promotion, and it has to design its promotional activities within the
budget. The marketing department also manages the social media marketing for businesses. It
does so with the help of social media experts who design and implement the strategy to promote
the business and its product on the internet, create a buzz and utilize that buzz to attract
customers and improve sales.

Business Development

In order to create new business, marketing and sales departments have to work together.
The marketing team devises ways to engage prospects. This may be facilitated through
advertisements in the media or internet via the website or the social media. It uses information
and incentives to keep the prospects interested and provides an opportunity for the sales
department to convince the prospect to buy the product. So the marketing department creates or
generates leads for the sales department to pursue. Not all leads convert to customers. The
process of lead generation and creating new marketing avenues is a continuous process, and the
marketing department is responsible for it.
 CHAPTER VII

7.1 STORE DEPARTMENT

A Stores manager ,therefore, is responsible for carrying out the following functions :

1. Receive incoming goods

2. Supervise unloading of material Count, tally
3. Check for damage/shortage and prepare report
4. Fill Goods Inward / Day Book/ Daily Collection Register
5. Complete Vendors Consignment Note (Challan)
6. Arrange for inspection and complete the inspection
7. Prepare Goods Receipt Note (GRN)
8. Prepare Goods Rejection Memo (in case of goods rejected)
9. Send goods to stores
10. Send other documents to respective departments
11. Ensure all storage facilities are in proper working order e.g.
check for loose racks, damaged pallets etc.
12. Ensure goods housekeeping (i.e. check for spillage of oils, dirty
walls, obstructions).
13. Ensure all materials handling equipment are in goods condition
14. Check and count goods before issue
15. Make entries Bin/Kardex (stock) cards promptly
16. Ensure Receipts and Issues are correctly documented
 CHAPTER VIII
8.1 LEARNINGS

The organization study at cheran pump industry pvt ltd, has given me the opportunity to
gain valuable industry related practical experience that would allow me to expand my career
options. Practical skill and knowledge I gain at cheran pump industry. I was able to utilize and
engage the knowledge and skills gained and more practical approach at cheran pump
industry.The organization study definitely broadened my mind. What stood out during the
organization Study at cheran pump industry was the dedicated staffs and great working
environment.
 CHAPTER IX
9.1CONCLUSION
The study helped to understand the key processes are carried out in an organization and
how information is used in organization for decision making at various levels. The study
was successful in understanding the extent of technology adoption and the organization for
various functions/activities. It also helps to familiarized with various departments in the
organization. This study helped in improving practical knowledge. The organization study
was beneficial as it helped to gain confidence and awareness.
BIBLIOGRAPHY

 https://www.justdial.com/Villupuram/Sree-Saravana-Traders
 https://www.indiamart.com/sri-saravana-traders
 http://agritech.tnau.ac.in/dmi/2013/trade
 https://indiankanoon.org/doc/131783325/
 https://www.Sree-Saravana-Trade
 https://www.saravanatraders.net/
 https://www.justdial.com/Sri-Saravana-Traders-Kovilpatti-/9999P4