Project On Canon DSLR

Project Report 2017-2018
A STUDY ON
“CONSUMER BEHAVIOUR TOWARDS
CANON DSLRS”
In Kurnool city
PROJECT REPORT SUBMITTED IN PARTIAL FULFILLMENT FOR

THE AWARD OF DEGREE OF
“BACHELOR OF BUSINESS ADMINISTRATION”
BY
K. SAI SAMPATH
(Reg.No:155011024)
Under the able guidance of

RASHMIKA SAJJAN (M.com)
Faculty Member
Department of Commerce & Management Studies
St. JOSEPH’S DEGREE COLLEGE

AFFILIATED TO RAYALASEEMA UNIVERSITY, KURNOOL
2017-2018
Department of commerce and management S.J.D.C, KURNOOL

St. Joseph’s Degree College

Sunkesula Road, Kurnool.
CERTIFICATE
This is to certify that the bonafide project work “A STUDY ON

CONSUMER BEHAVIOUR TOWARDS CANON DSLRS”
carried out by K. SAI SAMPATH Register No:155011024
Year: 2017-2018 in partial fulfilment of the requirement for the
award of Degree of Bachelor of Business ADMINSTRATION
from RAYALASEEMA UNIVERSITY, Kurnool.
PRINCIPAL RASHMIKA SAJJAN (M.com),

EXAMINER PROJECT GUIDE

DECLARATION CERTIFICATE
I hereby declare that the project report entitled “A STUDY ON

CONSUMER BEHAVIOUR TOWARDS CANON DSLRS” under the
guidance of RASHMIKA SAJJAN , M.Com,. Lecturer in Commerce &
Management studies and this is submitted to St.Joseph’s Degree College,
Kurnool affiliated to RAYALASEEMA UNIVERSITY, Kurnool and it is
drafted by me and is original to my knowledge.
PLACE: KURNOOL
DATE: K.SAI SAMPATH (B.B.A)

ACKNOWLEDGEMENT
A large number of individuals contributed directly or indirectly on bringing

out this project. I am thankful to all of them for their help and encouragement.
I express my sincere gratitude to Miss.Y.SHOWRILLU REDDY garu,

Principal of St. Joseph’s Degree College, Kurnool for her excellent inspiration
provided.
I express my gratitude to my project guide

RASHAMIKA SAJJAN,M.com, Lecturer in Department of commerce &
management studies for his valuable suggestions and opinions.
I also thank all the lectures of the management department for their
valuable suggestions and continuous support for completing this project.
K.SAI SAMPATH (B.B.A)

PROJECT CERTIFICATE
Mr. K.SAI SAMPATH a final year B.B.A student of St. Joseph’s

Degree College, Kurnool, in partial fulfilment for the award of degree of
BACHELOR OF BUSINESS ADMINISTRATION done by him project
entitled
“A STUDY ONCONSUMER BEHAVIOUR TOWARDS
CANON DSLRS” under my guidance.
All the details are collected and furnished by him are true and
original according to my knowledge.
PLACE: KURNOOL
RASHMIKA SAJJAN (M.com)

DATE:

CONTENTS
CHAPTER: 1
 INTRODUCTION
 INDUSTRY PROFILE
 COMPANY PROFILE
 PRODUCT PROFILE
CHAPTER: 2
 CONSUMER BEHAVIOUR
CHAPTER: 3
 OBJECTIVES
 RESEARCH METHODOLOGY
 LIMITATIONS
CHAPTER: 4
 DATA ANALYSIS & INTERPRETATION
CHAPTER: 5
 FINDINGS&SUGGESTIONS
CHAPTER: 6
ANNEXURE:
 QUESTIONNAIRE
 BIBILIOGRAPHY

CHAPTER – 1
INTRODUCTION

INTRODUCTION
THEORETICAL PERSPECTIVE
A Digital Single-Lens Reflex Camera (also called a digital SLR or DSLR) is

a digital camera that combines the optics and the mechanisms of a
single-lens reflex camera with a digital imaging sensor, as opposed to
photographic film. The reflex design scheme is the primary differene
between a DSLR and other digital cameras. In the reflex design, light
travels through the lens, then to a mirror that alternates to send the
image to either the viewfinder or the image sensor. The traditional
alternative would be to have a viewfinder with its own lens, hence the
term “single lens” for this design. By using only one lens, the viewfinder
of a DSLR presents an image that will not differ substantially from what
is captured by the camera’s sensor.
A DSLR differs from non-reflex single-lens digital cameras in that the

viewfinder presents a direct optical view through the lens, rather than
being captured by the camera’s image sensor and displayed by a digital
screen. DSLRs largely replaced film-based SLRs during the 2000s, and
despite the rising popularity of mirror less system cameras in the early
2010s, DSLRs remain the most common type of interchangeable lens
camera in use as adjustable lens as available in market. Now there are
many demand for DSLR in all over world.
The larger the sensor, the better your camera will be in low light, and the larger
your field of view will be. Large sensor, or full-frame cameras, are more
expensive than cameras with cropped sensors

INDUSTRY PROFILE

INTRODUCTION TO INDUSTRY PROFILE
Many Other DSLRs, Brands are also came into Existence like Nikon,
Canon, Sony, Pentax,…etc. are Making more number of Production sales in
present Market for Consumer Satisfaction by introducing different types
Range of DSLR’s.
The DSLR market is dominated by Japanese companies and the top five
manufacturers are Japanese: Canon, Nikon, Olympus, Pentax, and Sony. Other
manufacturers of DSLRs include Mamiya, Sigma, Leica (German), and
Hasselblad (Swedish).
In 2007, Canon edged out Nikon with 41% of worldwide sales to the latter's
40%, followed by Sony and Olympus each with approximately 6% market
share.[30] In the Japanese domestic market, Nikon captured 43.3% to Canon's
39.9%, with Pentax a distant third at 6.3%.[31]
In 2008, Canon's and Nikon's offerings took the majority of sales.[32] In 2010,
Canon controlled 44.5% of the DSLR market, followed by Nikon with 29.8%
and Sony with 11.9%.[33]
For Canon and Nikon, digital SLRs are their biggest source of profits. For
Canon, their DSLRs brought in four times the profits from compact digital
cameras, while Nikon earned more from DSLRs and lenses than with any other
product.[34][35] Olympus and Panasonic have since exited the DSLR market
and now focus on producing mirrorless cameras.
In 2013, after a decade of double-digit growth, DSLR (along with MILC) sales
are down 15 percent. This may be due to some low-end DSLR users choosing to
use a smartphone instead. The market intelligence firm IDC predicts Nikon will

be out of business in five years if the trend continues. The market has
shifted from being driven by hardware to software, and camera manufacturers
have not been keeping up.[36]
To illustrate the trend, in September 2013 Olympus announced they would stop
development of DSLR cameras and will focus on the development of MILC
1937 to 1970
The origins of Canon date back to the founding of Precision Optical Instruments
Laboratory in Japan in 1937 by Takeshi Mitarai, Goro Yoshida, Saburo Uchida
and Takeo Maeda. During its early years the company did not have any
facilities to produce its own optical glass, and its first cameras incorporated
Nikkor lenses from Nippon Kogaku K.K. (the later Nikon Corporation).[6]
1970 to 2009
In 1971 Canon introduced the F-1, a high-end SLR camera, and the FD lens
range. In 1976 Canon launched the AE-1, the world’s first camera with an
embedded micro-computer.
In 1982 "Wildlife as Canon Sees It" print ads first appeared in National
Geographic magazine. Canon introduced the world’s first Inkjet printer using
bubble jet technology in 1985. Canon introduced Canon Electro-Optical System
(EOS) in 1987, named after the goddess of the dawn. EOS 650 autofocus SLR
camera is introduced. Also in 1987 the Canon Foundation was established. In
1988 Canon introduced 'Kyosei philosophy'.[8] The EOS 1 Flagship
Professional SLR line was launched in 1989.[9] In the same year the EOS RT,
the world's first AF SLR with a fixed, semi-transparent pellicle mirror, was
unveiled.

2010 to present
In 2010 Canon acquired Tereck Office Solutions, Inc.
On 16 March 2010, Canon announced that it was seeking to acquire a new

.canon generic top-level domain, acquiring it in February 2015 and using it for
the first time on its global website in May 2016.
In the third quarter of 2012, Canon's global market share in the sale of printers,
copiers and multifunction devices amounted to 20.90 percent.
In early 2013, Canon USA moved into a new $500 million headquarters in
Melville, New York.
In February 2014, Canon announced it would acquire Texas-based Molecular

Imprints Inc, a developer of nanoprint lithography systems, for an amount
speculated to be around $98 million.
On 13 June 2014, Canon announced it had acquired Danish IP Surveillance

VMS software company Milestone Systems. Milestone provides open platform
software to allow video management from various vendors in a single interface,
therefore the company will operate as a separate

COMPANY PROFILE

INTRODUCTION TO COMPANY PROFILE
Canon manufactures consumer imaging products including printers, scanners,

binoculars, compact digital cameras, film SLR and digital SLR cameras, lenses,
video camcorders and digital visual solutions.
The "Business Solutions" division offers multi-functional printers, black and

white and color office printers, calculators, presenters, large format printers,
scanners, black and white and color production printers, as well as software to
support these products.
DeVito/Verdi was hired for an award-winning, humorous campaign with the

concept “If business were that easy, you wouldn't need us,” using old office
footage to describe the new ways Canon Business Solutions was bringing
copiers and office supplies forward.
Lesser known Canon products include medical, optical and broadcast products,
including ophthalmic and x-ray devices, broadcast lenses, semiconductors,
digital microfilm scanners and handy terminals.


The "Business Solutions" division offers multi-functional printers,

black and white and color office printers, calculators, presenters, large format
printers, scanners, black and white and color production printers, as well as
software to support these products.

Digital cameras:-
Main articles: Canon PowerShot, Canon PowerShot G, Canon Digital IXUS,
Canon EOS, Canon EF lens mount, Canon EF-S lens mount, and Canon EF-M
lens mount
Canon has been manufacturing and distributing digital cameras since 1984,
starting with the RC-701. The RC series was followed by the PowerShot and
Digital IXUS series of digital cameras. Canon also developed the EOS series of
digital single-lens reflex cameras (DSLR) which includes high-end professional
models.

Beginner’s Model:-
 EOS 1200D.
 EOS 1300D.
 EOS 77D.
 EOS 800D.
 EOS 750D.
 EOS 760D.
 EOS 700D.
PROFESSIONAL Model:-
 EOS 5D Mark IV.
 EOS 5DS.
 EOS 5DS.
 EOS 5DS R .
 EOS-1D X Mark II.
 EOS 5D Mark II.
Related to the consumer trend of switching compact cameras to smartphones, in

Q1 2013 Canon Inc. operating profit fell 34 percent year-on-year
Digital copiers:-
Canon's largest division in terms of revenue is its multifunction copier division.
Canon distributes its consumer and home office image CLASS line though
retail outlets and professional grade image RUNNER series through subsidiary
Canon Solutions America and independent distributors. The professional grade
series ranges from small table tops to large digital presses.

Printers:-
For many years, Canon was the principal maker of the print engines found in
industry-standard laser printers. The first models of Apple LaserWriter and the
equivalent products made by HP used the Canon LBP-CX engine. The next
models (LaserWriter II series, LaserJet II series) used the Canon LBP-SX
engine. Later models used the Canon LBP-LX, LBP-EX, LBP-PX engines and
many other Canon print engines.
Current printers use the proprietary BJNP protocol (USB over IP port 8611).
Flash units:-
Main article: Canon EOS flash system

Canon produces a range of high-output flash units for its DSLR cameras,
including the 270EX, 320EX, 430EX, 580EX and 580EX II Speedlight’s and
the Canon 600EX-RT Speedlite. Canon also produces macro flash units
including the Macro Twin Lite and the Macro Ring Lite.
Scanners;-
Canon manufactures a wide range of flatbed scanners, film scanners and
document scanners for home and business use, including the Canon Canoscan
8800F.
Computers:-
Canon introduced two MSX home computer models in 1983, the V-10 and the
V-20. Both offered just the minimum range of the MSX standards without any
additional features. The V-20 was able to receive shooting data from the T90
Canon camera with the Data Memory Back T90 expansion.
Canon also sold a Canon AS400 PC 640x480 color display computer based on
8086 processor using CPM or MSDOS. Options included a 5mb Hard Drive.
(shortly before release of the IBM PC).

Canon Cinema EOS Digital Camcorders

 Canon EOS-1D C
 Canon EOS C100
 Canon EOS C100 Mark II
 Canon EOS C300
 Canon EOS C300 Mark II
 Canon EOS C500
Professional Digital Camcorders

 Canon XM1 (known in North America as the "Canon GL1")
 Canon XA10 (entry level Canon "compact professional range”)
 Canon XA20
 Canon XA25
 Canon XA30 (new version of XA20)
 Canon XA35
 Canon XF305
 Canon XF300
Projectors:-
Canon produces a wide range of award-winning projectors.
Calculators:-
Canon produces a wide range of calculators in various applications, including
handheld calculators, desktop calculators, printing calculators and scientific
calculators.
Presenters:-
Canon offers a full range of wireless presenters, from advanced green laser
presenter with back-light screen display to basic red laser presentation clickers,
supports wide range of presentation and pointing applications.

Virtual Reality Headset:-

Canon is developing a prototype virtual reality headset (Canon VR). The
headset offers a wider viewing angle (120 degrees) than other VR devices but
requires handles rather than a head strap. The headset is not yet available on the
market.

PRODUCT PROFILE


EOS 1300D
 18 megapixel APS-C CMOS sensor & DIGIC 4+
 9-point AF with 1 centre cross-type AF point
 Standard ISO 100 – 6400 (expandable to 12800)
 Wi-Fi and NFC supported.
EOS 1200D
 18 megapixel APS-C size CMOS sensor
 3-inch large-screen LCD monitor
 Standard ISO 100 – 6400 (expandable to 12800).
EOS 700D
 9-point all cross-type AF
 Continuous shooting speed (approx. 5 fps)
 Vari-angle Clear View LCD II monitor
EOS 750D
 Hybrid CMOS AF III
 19-point all cross-type AF
 Wi-Fi and NFC supported

EOS 5D Mark IV
 30.4MP Full-frame CMOS Sensor
 Dual Pixel CMOS AF
 4K Movie Shooting (25 / 30p) with 4K Frame Grab
 Canon Log Capability
EOS 5DS
 50.6-megapixel full-frame CMOS sensor
 Dual DIGIC 6
 150,000-pixel RGB + IR metering sensor, 252 areas
EOS 5DS R
 50.6-megapixel full-frame CMOS sensor
 Dual DIGIC 6
 150,000-pixel RGB + IR metering sensor, 252 areas
EOS-1D X Mark II
 20.2MP CMOS Sensor + Dual DIGIC 6+ Image Processors
 4K 60p/50p with 4K Frame Grab + Full HD 120p/100p High Frame Rate Movie
 ISO speeds of up to 409,600

INTRODUCTION TO PRODUCT PROFILE

The "Business Solutions" division offers multi-functional printers, black and

white and color office printers, calculators, presenters, large format printers,
scanners, black and white and color production printers, as well as software to
support these products.

Digital cameras
Main articles: Canon PowerShot, Canon PowerShot G, Canon Digital
IXUS, Canon EOS, Canon EF lens mount, Canon EF-S lens mount, and Canon
EF-M lens mount
Canon has been manufacturing and distributing digital cameras since 1984,
starting with the RC-701. The RC series was followed by the PowerShot and
Digital IXUS series of digital cameras. Canon also developed the EOS series
of digital single-lens reflex cameras (DSLR) which includes high-end
professional models.

Q1 2013 Canon Inc. operating profit fell 34 percent year-on-year.[32]

Canon EOS-1D X Mark II
Canon PowerShot G15
A Canon Ixus 240 HS

Beginnar’s Model:-
 EOS 1200D.
 EOS 1300D.
 EOS 77D.
 EOS 800D.
 EOS 750D.
 EOS 760D.
 EOS 700D.
PROFESSIONAL Model:-
 EOS 5D Mark IV.
 EOS 5DS.
 EOS 5DS.
 EOS 5DS R .
 EOS-1D X Mark II.
 EOS 5D Mark II.

Q1 2013 Canon Inc. operating profit fell 34 percent year-on-year

CHAPTER – 2
CONSUMER
BEHAVIOUR

CONSUMER BEHAVIOUR
Consumer orientation stems from the company’s adoption and

implementation of the marketing concept – a philosophy of every business unit
which has triple implications namely :
1) The victory of any business unit rests on consumers who are willing to
accept and play for the product or services.
2) The firm must be aware of what the market want well in advance of
production and
3) Consumer wants must be monitored continuously for assured success

over competitors .
The consumer are the arbiters of fortune in business in highly

competitive Economics system , the success , survival and growth of
firm warrants accurate knowledge about – the consumer is the crucial
task of every marketing manager.
DEFINITION :
Professor walter C.G and professor paul G.W it is “ the process where
by individual decide whether , what , when , where , how and from whom
to purchase goods and services.

STEPS IN CONSUMER BUYING PROCESS
The following are the five steps generally followed by the consumer while
buying a product .
1) Need recognition :
Need recognition is the awareness of the want or a desire or a

consumption problem with out whose satisfaction the consumer feels
restless and tension – charged .
2) Information search :
Consumer interested is indicated in the consumer’s willingness to speak

further information about the product or service . since there are varieties
of product and he seeks to have maximum satisfaction , he searches
relevant information .
3) Evaluation and intension :
The evaluation stage is the stage of mental trial of the produce or a

service.

4) Purchase Decision :
decision to purchase implies consumer commitment for a produce or a

service . Practically, it is the last stage in the buying process because, it
completes the exchange process.
5) Post Purchasing Reaction :
The post purchase experience may be a set of positive or negative feeling.

Positive feeling or satisfaction will result is repeat sales or at least
recommending the product or services to others : on the other hand ,
dissatisfaction or negative feeling creating anxiety and doubts .

CHAPTER – 3

OBJECTIVES

Objectives:-

To ascertain the awareness of the Canon products in the Market.

To know How much Percentage of consumers like Canon
products in the market.

To know the Preference of Canon products in the Market.

To ascertain which special factor of Canon Dslrs attract the
consumers more.

To know research study on consumer taste and preference.

To find the future improvements regarding the quality of Canon
products according to choice of consumers.

RESERARCH
METHODOLOGY

RESEARCH METHODOLOGY
“To collect the information , marketing research is taken into consideration

.marketing research has been define as “The Systematic gathering and services
from producer to the consumer”.
DATA SOURCES:
There are two sources of collection data:
1) Primary sources
2) Secondary source
In the survey being conducted both primary and secondary sources of
data has been in collection of relevant information.
Primary and Secondary Sources:
Researchers need to consider the sources on which to base and confirm their
research and findings. They have a choice between primary data and secondary
sources and the use of both, which is termed triangulation, or dual methodology.
Primary data is the data collected by the researcher themselves, i.e.
1. interview
2. observation
3. action research
4. case studies
5. life histories
6. questionnaires
7. ethnographic research
8. longitudinal studies

Secondary sources are data that already exists
1. Previous research
2. Official statistics
3. Mass media products
4. Diaries
5. Letters
6. Government reports
7. Web information
8. Historical data and information
APPROACH SURVEY :
Survey is best suited for the descriptive research. They are undertaken to
learn about people’s knowledge, beliefs, preferences and satisfaction.
INSTRUMENT :
Questionnaire:
This consist of a set of questions presented to respondents for their
answers .Questionnaires need to be carefully developed and tested before using
it for data collection.

FORM OF INSTRUMENT
Closed ended questions:
The form used here is closed ended question with all the possible answer
to make the respondents feel comfortable.
Open ended question are useful in knowing the ideas of the respondents
in their own words.
Types of questions asked:
A question offering two answer choices

Multiple choice : A question offering three or more choices.
Rating Scale :
A scale rates some attributes from excellent to poor
Sample : The sample size selected is 100
Sampling procedure :
The procedure is simple random sampling . Ever member of the population

has an equal chance of selection .

LIMITATIONS

Limitaions
Through ever effort has been made the project study

comprehensive there has been limitations.
 The study restricts to Kurnool city only.
 The duration of the project is only 2 months.
 The study has been cantered to only 100 Customers.
 The method used in this project are random sampling method and
results obtained may not be fully accurate and reliable

CHAPTER – 4

DATA ANALYSIS
&
INTERPRETATION

TABLE SHOWING THAT THE RESPONDENTS ARE

PREFER TO TAKE A CLICK
YES
75%
NO
25%
Inference:-
From the above table it is clear that
75%of respondents are preferred to take a click
25% of respondents are not prefer to take a click
Source : questionnaire

GRAPH SHOWING THAT THE RESPONDENTS ARE

PREFER TO TAKE A CLICK
Column1
No
25%
Yes
75%

TABLE SHOWING THE RESPONDENTS IN WHICH

DEVICES THEY PREFERRED TO TAKE A CLICK ON
Types No . of respondents Percentage

Mobile 50 50%
camera 40 40%
At photo studios 10 10%
Inference:-
From the above table it is clear that
50% of respondents preferred to take a click on mobiles
40% of respondents preferred to take a click on camera
10% of respondents preferred to take a click at photo studios
Source : questionnaire

GRAPH SHOWING THE RESPONDENTS IN WHICH

DEVICES THEY PREFERRED TO TAKE A CLICK ON
Column1
100%
90%
80%
70%
60%
50%
40%
50%
40%
30%
10%
20%
10%
0%
Mobile Camera At photo studios

TABLE SHOWING THE DIFFERENT

BRANDS OF CAMERAS PREFERRED BY
CONSUMERS
Brands No.of respondents percentage

Canon 50 50%
Nikon 30 30%
Sony 15 15%
Pentax 5 5%
Inference :
From the above table, it is clear that
50% of market occupied Canon
30% of market occupied Nikon
only 15% and 5% market occupied Sony and Pentax
Source : Questionnaire

GRAPH SHOWING THE DIFFERENT

BRANDS OF CAMERAS PREFERRED BY
CONSUMERS
BRANDS
BRANDS
100%
80%
50%
60%
30%
40% 15%
5%
20%
0%
canon nikon sony pentax
the above table, it is clear that

TABLE SHOWING THE BEGINNER MODELS IN

CANON PREFERREFD BY CONSUMERS
Models No.of respondents percentage

1200d 35 35%
1300d 40 40%
700d 20 20%
750d 5 5%
Inference :
35% of consumers preferred towards canon 1200d

GRAPH SHOWING THE BEGINNER MODELS IN

beginner models
beginner models
100%
80%
35% 40%
60% 20%
40% 5%
20%
0%
1200d 1300d 700d 750d

TABLE SHOWING THE PROFESSIONAL MODELS IN

Models No.of respondents percentage

Eos 5d mark 40 40%
Eos 5ds 30 30%
Eos 5d R 15 15%
Eos 1dx mark 15 15%
Inference :
35% of consumers preferred towards canon Eos 5d mark
40% of consumers preferred towards canon Eos 5ds
20% of consumers preferred towards canon Eos 5d R
5% of consumers preferred towards canon Eos 1 dx mark

GRAPH SHOWING THE PROFESSIONAL MODELS

IN CANON PREFERREFD BY CONSUMERS
PROFESSIONAL MODELS
PROFESSIONAL MODELS
100%
90%
80%
70%
60% 40%
50%
40% 30% 15%
15%
30%
20%
10%
0%
Eos 5d mark Eos 5dS Eos 5d R Eos 1 dx mark

TABLE SHOWING THE LENS WHICH IS MOSTLY

USED BY CONSUMERS
Lens No.of respondents percentage

Prime lens 50 50%
Wide angle lens 15 15%
Telephoto lens 20 20%
Macro lens 15 15%
Inference :
50% of respondents uses prime lens
15% of respondents uses wide angle lens
20% of respondents uses telephoto lens
15% of respondents uses macro lens

GRAPH SHOWING THE LENS WHICH IS MOSTLY

USED BY CONSUMERS
Lens
Prime lens Wide angle lens Telephoto lens Macro lens
15%
20%
50%
15%

TABLE SHOWING THE CONSUMERS MOSTLY

PREFERRED IN WHICH PURPOSE WAY OF USAGE
OF CAMERA
Preferences No.of respondents percentage

Wedding photography 50 50%
Wild photography 30 30%
Candid photography 10 10%
Nature protography 10 10%
Inference :
50% of respondents used in wedding photography
30% of respondents used in wild photography
10% of respondents used in candid photography
10% of respondents used in nature photography

GRAPH SHOWING THE CONSUMERS MOSTLY

PREFERRED IN WHICH PURPOSE WAY OF USAGE
OF CAMERA
Column1
10%
10%
50%
wedding photography
wild photography
candid photography
nature photography
30%

TABLE SHOWING THAT HOW THE CONSUMERS

AWARE OF THE CANON DSLR
No.of respondents percentage

Adverstising 30 30%
Hoarding 10 10%
Ralatives or friends 40 40%
Social media 20 20%
Inference :
30% of respondents are get know through adverstising
10% of respondents are get know through hoarding
40% of respondents are get know through ralatives or friends
20% of respondents are get know through social medias

GRAPH SHOWING THAT HOW THE CONSUMERS

AWARE OF THE CANON DSLR
Column1
20%
30%
Advertising
Hoarding
Relative sor friends
Social media
10%
40%

TABLE SHOWING THE FACTORS WHICH INFLUENCES

TO PURCHASE OF CANON DSLRS
Factors No. Of respondents Percentage

Brand Image 25 25%
Demand 6 6%
Picture Quality 54 54%
Price 15 15%
Inference :
25% of respondents influenced by brand image
6% of respondents influenced by demand
54% of respondents influenced by picture quality
15% of respondents influenced by price

GRAPH SHOWING THE FACTORS WHICH INFLUENCES

TO PURCHASE OF CANON DSLRS
FACTORS
FACTORS
15%
price
54%
quality
6%
demand
25%
brand image
0% 20% 40% 60% 80% 100%

TABLE SHOWING THE FEATURES IN CANON WHICH ARE

MOSTLY PREFERRED BY CONSUMERS
Features No. Of repondents Percentage

Sensor 49 49%
Autofocusing 11 11%
ViewFinder 20 20%
WiFi- NFC Connectivity 20 20%
Inference :
49% of respondents likedsenor
11% of respondents liked autofocusing
20% of respondents liked view finder
20% of respondents liked wifi- NFC connectivity

GRAPH SHOWING THE FEATURES IN CANON WHICH

ARE MOSTLY PREFERRED BY CONSUMERS
FEATURES
FEATURES
100%
90%
80%
70%
60%
50% 49%
40%
30%
20% 20% 20%
10% 11%
0%
Sensor Autofocusing ViewFinder WiFi- NFC Connectivity

Table showing the features that our respondents liked the most.
Sensing Auto-Focus Wireless

Features Viewfinder
Technology Technology Connectivity
Respondents 40 27 18 15
Percentage of
40% 27% 18% 15%
Respondents
Inference-
The above table shows that out of our 100 respondents, 40% of then vote for its
Sensing Technology as the Canon’s best Feature. Whereas followed by 27%
and 18% with that of the Auto-Focus technology and Wireless Connectivity.
And finally with the score of about 15% saying as Viewfinder to be its best
Feature
Source: - Questionnaire

Graphical Representation
Best Feature in Canon DSLR Cameras

45%
40%
40%
35%
Sensor
30% 27%
Auto-Focus
25%
20% 18% Wireless

15%
15% Viewfinder
10%
5%
0%
Sensor Auto-Focus Wireless Viewfinder

Table showing whether our Respondents would like to

recommend the Canon DSLR Cameras to Others or not.
Yes No Not Sure

Respondents
65 20 15
Percentage of
65% 20% 15%
Respondents
Inference-
The above table shows that out of our 100 respondents, 65% of them say Yes
they Like to Recommend Canon DSLR Cameras to Oher Technology as the.
Whereas followed by 20% with Negative Feeling towards Canon DSLRs and
say NO. And finally with the score of about 15% saying as not sure if they
would like to Recommend Canon DSLRs to others or not.
Source: - Questionnaire

Graphical Representation
RECOMMEND TO OTHERS.
Not Sure, 15%
No, 20%
Yes, 65%

CHAPTER- 5

FINDINGS
AND
SUGGESTIONS

Findings
 From the above study it found that majority of Respondents prefer

to “Yes” to take a Click.

From the above study it found Most of the Respondents like to
prefer “Canon” Brand.
 From the above study it found that Most of the Respondents like
to prefer “Beginner” Models DSLR’s than “Professional”.
 From the above study it found that Most of the Respondents like
to prefer to “Use Prime Lens”.
 From the above study it found that Most of the Respondents

Prefer Dslr for usage of Both Nature &Wedding Photography
Purpose.
 From the above study it found that Most of the Respondents came
to know about Canon Dslr’s by Friends& Relatives and also
through Social websites.

Opinion to-wards “Canon” Brand was Excellent.

Usage of the Camera “Once a Week”.


about Performance of DSLR is “Excellent”.
 From the above study it found that Most of the Respondents are
Likely prefer to take at “Online stores”.

CHAPTER – 6

QUESTIONNAIRE

QUESTIONNAIRE
Hello! I am K. Sai Sampath Pursuing BBA in “St. Joseph’s Degree College”. I

am doing a project on Consumer behaviour towards “CANON DSLRS”. I
would be thankful If you could spare a few minutes of your precious time to
answer the questions below which will be much Helpful for my project.
Name:-
Age:-
Gender:-
Occupation:-
(1) Do you People like to prefer to take a Click?

A) Yes. B) No.
If “No” State your reason in below Blank

……………………………………………………….............
If “Yes” In What way you will like to Click Pictures?
A) Mobile. B) Camera. C) At Photo Studies.
(2) If Camera, Which Brand you would like to prefer the Most?
A) Canon. B) Nikon C) Sony. D) Pentax.
(3)If Canon, Which type of Model do you prefer to use?
Beginner Models:-
A) 1200D. B) 1300D. C) 700D. D) 750D.
Professional Models:-
A) EOS 5D Mark IV B) EOS 5DS. C) EOS 5DS R. D) EOS -1D X MARK2
(4) Which type of Lens do you Mostly Prefer?

A) Prime Lens. B) Wide Angle. C) Telephoto Lens. D) Macro Lens.

(5) Which Is Your Most Proffered Purpose Way of Usage?

A) Wedding Photography. B) Wildlife Photography.
C) Candid Photography. D) Nature Photography.
(6) How do you Came to Know about Canon DSLRs?
A) By Advertisements. B) Hoardings.
C) By Relatives or Friends. D) Social Websites.
(7) What your Opinion towards Canon Brand?
A) Excellent. B) Good. C) Average. D) Moderate.
(8) How frequently do you to use your DSLR Camera?
A) Once a Week. B) Once a Month. C) Occasionally. D) Once a Year.
(9). Rate your Level of Satisfaction regarding the Performance of it?
(10) What is your Opinion towards Canon Showroom Service?
(11) What Other Accessories you May Like to Prefer For
Photography?
A) Tripods. B) Flashlights. C) Lens Hood. D) Front Cover Cases.
(12). From Where did u get your own DSLR..?
A) Canon Showroom. B) Online store.
(13) Which Type of DSLR User Level you Are Now?
A) Beginner. B) Mid-Level C) Professional.
(14) Rate your Satisfaction Levels towards Price of it?
A) High. B) Very High. C) Low. D) Moderate.
(15) What’s your Overall Satisfaction Levels about Canon?
(16) Which Factor influenced the most to go in case of Canon?
A) Brand Image. B) Demand C) Picture Quality. D) Price.

(17) Which Feature did you Like the Most to go for Canon?
A) Sensor B) Autofocusing. C) Viewfinder. D) Wi-Fi- NFC Connectivity.
(18) According to You, Would you recommend the Product for Others?
A) Yes. B) No. C) Not Sure.

BIBLIOGRAPHY

BIBLIOGRAPHY
Marketing management - Philip Kotler
Company website - https://en.wikipedia.org/wiki/Canon_Inc.
Other websites - http://www.canon.co.in

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Project Report 2017-2018

PROJECT REPORT SUBMITTED IN PARTIAL FULFILLMENT FOR

Under the able guidance of

Department of Commerce & Management Studies

St. JOSEPH’S DEGREE COLLEGE

Department of commerce and management S.J.D.C, KURNOOL

St. Joseph’s Degree College

This is to certify that the bonafide project work “A STUDY ON

PRINCIPAL RASHMIKA SAJJAN (M.com),

Department of commerce and management S.J.D.C, KURNOOL

I hereby declare that the project report entitled “A STUDY ON

DATE: K.SAI SAMPATH (B.B.A)

Department of commerce and management S.J.D.C, KURNOOL

A large number of individuals contributed directly or indirectly on bringing

I express my sincere gratitude to Miss.Y.SHOWRILLU REDDY garu,

I express my gratitude to my project guide

K.SAI SAMPATH (B.B.A)

Department of commerce and management S.J.D.C, KURNOOL

Mr. K.SAI SAMPATH a final year B.B.A student of St. Joseph’s

RASHMIKA SAJJAN (M.com)

Department of commerce and management S.J.D.C, KURNOOL

Department of commerce and management S.J.D.C, KURNOOL

Department of commerce and management S.J.D.C, KURNOOL

A Digital Single-Lens Reflex Camera (also called a digital SLR or DSLR) is

A DSLR differs from non-reflex single-lens digital cameras in that the

Department of commerce and management S.J.D.C, KURNOOL

Department of commerce and management S.J.D.C, KURNOOL

INTRODUCTION TO INDUSTRY PROFILE

Department of commerce and management S.J.D.C, KURNOOL

Department of commerce and management S.J.D.C, KURNOOL

On 16 March 2010, Canon announced that it was seeking to acquire a new

In February 2014, Canon announced it would acquire Texas-based Molecular

On 13 June 2014, Canon announced it had acquired Danish IP Surveillance

Department of commerce and management S.J.D.C, KURNOOL

Department of commerce and management S.J.D.C, KURNOOL

INTRODUCTION TO COMPANY PROFILE

Canon manufactures consumer imaging products including printers, scanners,

The "Business Solutions" division offers multi-functional printers, black and

DeVito/Verdi was hired for an award-winning, humorous campaign with the

Canon manufactures consumer imaging products including printers, scanners,

Department of commerce and management S.J.D.C, KURNOOL

The "Business Solutions" division offers multi-functional printers,

DeVito/Verdi was hired for an award-winning, humorous campaign with the

Department of commerce and management S.J.D.C, KURNOOL

Related to the consumer trend of switching compact cameras to smartphones, in

Department of commerce and management S.J.D.C, KURNOOL

Main article: Canon EOS flash system

Department of commerce and management S.J.D.C, KURNOOL

Canon Cinema EOS Digital Camcorders

Professional Digital Camcorders

Department of commerce and management S.J.D.C, KURNOOL

Virtual Reality Headset:-

Department of commerce and management S.J.D.C, KURNOOL

Department of commerce and management S.J.D.C, KURNOOL

Department of commerce and management S.J.D.C, KURNOOL

Department of commerce and management S.J.D.C, KURNOOL

Department of commerce and management S.J.D.C, KURNOOL

INTRODUCTION TO PRODUCT PROFILE

The "Business Solutions" division offers multi-functional printers, black and

DeVito/Verdi was hired for an award-winning, humorous campaign with the

Related to the consumer trend of switching compact cameras to smartphones, in

Department of commerce and management S.J.D.C, KURNOOL