Professional Documents
Culture Documents
Organizational Behavior
13th Edition
Bob Stretch
Southwestern College
© 2009 Prentice-Hall Inc. All rights reserved. 3-#
Attitudes
Evaluative statements or judgments concerning
objects, people, or events.
Three components of an attitude:
– Affective – The emotional or feeling segment of an
attitude
– Cognitive – The opinion or belief segment of an
attitude
– Behavioral – An intention to behave in a certain way
toward someone or something
(See Exhibit 3.1)