Baja Lapis 55%Aluminium-Zinc untuk

Meningkatkan Ketahanan dan Umur Bangunan

Seminar Nasional HAKI Komda Sumatera Utara

Technical Marketing, July 2017

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 PT. NS BlueScope Indonesia –
An Overview

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 NS BLUESCOPE ASEAN – A JOURNEY

Formerly known as BlueScope Steel Limited

Part of NS BlueScope Coated Products (28th March 2013), a 50-50 joint venture
between BlueScope Steel Limited (BSL) ‘s building products in ASEAN and U.S.
with Nippon Steel and Sumitomo Metal Corp (NSSMC)

NS BlueScope Coated Products

(ASEAN)

1994 1995 1996 2005

003

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 NS BLUESCOPE INDONESIA – A JOURNEY

Established in 1993, formerly known as PT. BHP Steel Indonesia and in 2002 change
to PT. BlueScope Steel Indonesia. 3 Lines facilities in Cilegon: Metallic Coating Line
and Coil Painting Line with 350 employees.

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5
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 Market and Steel
Consumption in Indonesia

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 Source : QASA – Coated Steel Market Study
INDONESIA IN THE WORLD ECONOMY
• Growth world economic in 2016 was only 3.4% or slowing of the economic growth that had been achieved in
2014 (3.4%) and 2015 (3.2%).
• This indicates that the performance of the world economy is not in accordance with the projections of the IMF in
the previous year ie by 3.5 percent.
GDP Growth (%) 2011 2012 2013 2014 2015 2016 Q1-17 F’2017
World 4,2 3,5 3,5 3,4 3,2 3,4 3,4 3,4
Asia 7,8 6,9 6,9 6,8 6,6 6,6 6,5 6,4
European Union 1,6 -0,9 -0,9 0,9 1,6 2,0 1,9 1,7
Singapore 6,2 3,7 3,7 3,3 2,0 2,0 2,5 3,0
China 9,5 7,7 7,7 7,3 6,9 6,6 6,9 6,0
India 6,6 5,6 5,6 7,2 7,3 7,4 7,0 5,0
Thailand 0,8 7,2 7,2 0,8 2,8 2,7 3,0 3,0
Malaysia 5,3 5,5 5,5 6,0 5,0 4,2 4,5 4,0
Jepang -0,3 0,0 0,4 2,7 0,8 0,5 1,6 1,0
Australia 2,7 3,5 3,5 2,6 2,5 2,5 2,4 2,0
Indonesia 6,5 6,3 6,3 5,1 4,8 5,02 5,01 5,3
United States 1,6 2,2 2,2 2,4 2,4 2,6 2,0 2,3
United Kingdom 2,0 1,2 1,2 2,9 2,2 2,2 2,1 1,5
The World Economy, Developed Countries, Developing Countries and
ASEAN • The U.S. Economy has low
6.3
5.9
growth.
5.0 4.5
4.8 5.3 5.0
4.6
4.6
4.4 4.5
4.3
• As well as Japanese economy
4.1
4.2
1.7 3.5 3.3 3.4
4.0
3.11.9 3.2
2.3 experienced low growth.
1.2 1.2 1.8 1.9 3.4
• China and Southeast Asia keep
continue positive trend in
2011 2012 2013 2014 2015 2016 2017 economic growth.
World Developed Countries Developing Countries ASEAN
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 Source : QASA – Coated Steel Market Study
INDONESIA ECONOMY BY SECTOR
GDP By Sector 2016 (IDR 12,300 Trillion)
Trade, Agriculture, High Contribution
Hospitality, Livestock,
Restaurant, Forestry &
16% Fishery, 14% High Growth & High
Contribution
Manufacture,
20% Construction,
11% High Growth

Others, 39%

• The Highest growth of GDRP

CONSTRUCTION is still in key
provinces in Java and North
Sumatera, followed by the rest
Sumatera, East & West Kalimantan,
Sulawesi, Bali, and Papua.

• It is because of the GOVERNMENT’s

Strategic Planning Program on
Infrastructure sector through 35WPS
Programme 2015 – 2019.

Source: Qasa Desk Research, Central Bureau of Statistics

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 Source : QASA – Coated Steel Market Study

COATED STEEL MARKET

Import Volume (‘000 Ton)
• Coated Steel in Indonesia 2017 is still dominated
Import ('000 Ton) Import Ratio (%) 100.00%
by imported products with 53% import
1,054
ratio.
898 80.00%
765
64% • In 2016, Coated Steel from Vietnam contributed
60.00%
556
652 45% from total import, which available in
53% 53% the market.
40.00%
474

20.00%
• In Q1-2017, product from Vietnam
contributes 60% from total import. And in
0.00%2017, Imported products will be flooded by
2012 2013 2014 2015 2016 F'2017
Vietnam’s products, and contribtes more
than 50%. It is because that product from China,
Korea, Taiwan, and few from Japan will decrease
to enter Indonesia.

• More thin (<0,4mm) Galvanize products

will dominate the imported products to full fill
retail market demand because of supply gap
from local players.

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 Material Selection – Increasing
Expected Life

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 Material Selection – Expected Life

• Expected life :
– Type of metallic coating Al-Zn coating, Zn coating
– Coating mass AZ50, AZ70, AZ100, AZ150, AZ200
– Environment Marine, Industrial, Urban/ Rural
– Building function Residential, Warehouse, Commercial, Industrial
• Material testing in Lab and supported by BS-Research Australia
• Exposure material

•Predict based on corrosion loss rate and performance

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 NS BlueScope Indonesia Product’s
Bare Product – SNI 4096 : 2007
( Baja. Lapis Aluminium Seng )
• ZINCALUME® Ultra steel
• ZINCALUME ® steel
• TRUECORE® steel
• ABADI® steel
• BLUESCOPE ZACS™ Bare Steel
• BLUESCOPE ZACS™ Truss Steel
(Previously TANGGUH® steel)
• PERISAI® Bare Steel
• PERISAI® Nectelite Bare (Previously
INTERIOR® steel)
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Prepainted Product – SNI 8305 : 2016
( Baja Lapis Aluminium Seng – Berwarna )
• Clean COLORBOND® Ultra steel
• Clean COLORBOND® XRW steel
• Clean COLORBOND® XPD steel
• Clean COLORBOND® XMA steel
• CRP ANTIBACTERIAL™ steel
• CRP Food Grade™ steel
• KIRANA® steel
• BLUESCOPE ZACS™ Paint
• BLUESCOPE ZACS™ COOL
• BLUESCOPE ZACS™ Natural
• PERISAI® Paint steel ( Previously KEMILAU® steel )
• PERISAI® Nectelite Paint ( Previously INDAH® steel )
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 Why Aluminum-Zinc Substrate matters?
* Maximum corrosion protection with 55% Aluminium, 43.5% Zinc and 1.5% Silicom
* Zinc - aluminum alloy metal using the hot dip process and high technology.

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 ZINCALUME® Steel - Proprietary Surface Treatment
• A water-based clear acrylic resin film* is applied to the ZINCALUME® steel to provide initial
resistance to surface marking (anti-finger print) and reduce surface oxidation (darkening)

(55%Al-Zn)

(G300 / G550)

(55%Al-Zn)
Non-resin coated Resin coated

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 Coating Technology for Superior Corrosion Performance

Rural Enviroment after 20 years (Washed)*

Galvanized steel (G.I) Z275

ZINCALUME® steel is offered with 25 years warranty against perforation by corrosion if

installed more than 1km marine or 2km industrial influenced.

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 ZINCALUME® Steel
Proprietary Surface Treatment

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 Clean COLORBOND® Steel Milestone

2015
2000 • Latest topcoat Super
• Clean Technology to Polyester to enhance
resist tropical staining colour performance

1994 2004 2009 2012 - 2014

• COLORBOND® • Improved topcoat • Improved delamination • Introduce pastel colours
steel manufactured resin and pigments with weatherable (>78 SRI)
by BlueScope system: Longer primer • Repackage IR reflective
Indonesia. Lasting performance. technology as
• Excellence color Thermatech® technology
performance • Introduce MATT
(inorganic pigments)

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• What is Clean COLORBOND® Steel

• A high performance pre-painted steel developed by BlueScope comprises multi-layers of

coatings and offering high levels of corrosion resistance, excellence in colour performance
with super Polyester, Thermatech™ Technology and resistance to tropical staining.

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• Clean COLORBOND® Steel – Product Range

Prestigious roofing/Architectural panels/Iconic Buildings

• XAL: Aluminium 3105 substrate with PVDF 70/30 Hylar® 5000.

• XPD PEARLESCENT is AZ150 with PVDF 70/30 Hylar® 5000

metallic finish.

Severe marine / industrial environment with

AZ200 and Super Polyester. ULTRA MATT is low
gloss finish (7G.U) for anti glare.

Colors made to last (R&W I&C)

AZ150 substrate with PVDF 70/30 Hylar® 5000

Long lasting (R&W I&C)

XRW
AZ150 substrate with Super Polyester
(Thermatech®).

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 Product Specification and Comparison

VARIABLE Clean Clean COLORBOND® Clean COLORBOND® Clean COLORBOND®

COLORBOND® Ultra XRW steel XPD steel XAL
steel
Paint Thickness 20 20 20 20
(micron)
Primer on Top 5 5 5 5
(micron)
Substrate AZ200 AZ150 AZ150 Aluminium 3105 Series

Primer on Bottom 5 5 5 5
(micron)
Backing Coat 5 – Bass Grey 5 – Shadow Grey 5 – Snowgum Grey 5 – Snowgum Grey
(micron)
Warranty 30 25 25 30

Colour – Fading 10 10 10 10

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 Clean COLORBOND® Steel
Clean Technology Evaluation Resistance to dirt
staining, 51 months
exposure in Singapore
Picture A Picture B
Microscopic photograph of dirt Microscopic photograph of dirt
particles on Clean particles on traditional pre-
COLORBOND® steel with dirt painted steel
resistance

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 Clean COLORBOND® STEEL
Resist Dirt Staining with Clean Technology

9 months at Singapore Exposure Test Site

Without Clean Coating

CCB - Oceania*
CCB - Shall Grey* * Ref: 2013077

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 Clean COLORBOND® STEEL
With Clean Technology will eliminate dirt staining

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 Clean COLORBOND® Steel
Gives your design wings

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 Clean COLORBOND® Steel
Gives your design wings

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 Clean COLORBOND® Steel
Thermatech® Solar Reflectance Technology Reduces Surface
Temperature

*Annual cooling energy consumption is

reduced up to 15%* (depending on level of
insulation, colour, building shape & function)

Illustration with Infrared Camera:

66.6°C 57.1°C

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 Clean COLORBOND® Steel
Thermatech® Solar Reflectance Technology Reduces Surface Temperature

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 Clean COLORBOND® Steel
Latest Paint Technology - Super Polyester
• BlueScope’s Product Innovation Technology (PIT) had developed the next generation
of highly durable Super Polyester paint system.
• This latest product innovation is currently used in Australia since 2013 to provide
supreme colour performance:
1. Improved Gloss Retention (%)
2. Improved Chalking Resistance
3. Lesser Colour Fading (Delta E)

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 • Why COLORBOND® - Proven Product Performance
• Superior performance against weathering- 8 years

Competitor (PPGI)
•Green colour are faded to
Beige colour

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 • Why Clean COLORBOND® - Proven Product Performance
• Superior performance against weathering- 15 years

Competitor (PPGI)
• Remedy action is over-painting on a few selected roof
sheeting.
• Others start to shown heavy red-rusting.

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 Asep.Rohaendy@bluescope.com

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