Phase 2

Statement
If you are health conscious and need high natural protein for developing your strength and
muscles we come up with the product which strength your muscles you just have to open the
bottle and pour the eggs white according to your body requirement. The remaining you can
store for another use.it will be price efficient and easy to use.

Eggs Organic Black copper White egg

Types of packaging Plastic bottle Glass bottle Cotton pack

Form of product Liquid Powder Solid

Ingredient Flavors(valine) Flavorless 100 % Natural

eggs taste
white

Separating of egg Machine With hands Manual

machine
Auto

machine
white

Multi-dimensional matrix for eggs white product

Concept
In the multi-dimensional we come with best concept for our product. In the upper multi-
dimensional matrix we came up with many ideas in which the best idea we select after
conducting the market survey and our own knowledge is:
The eggs we use in our product should be only organic eggs because people will only be interest
in our if it’s made of fully organic eggs and make believe the product is of organic eggs. The
product should be in liquid form because we want to keep the product as natural as it is the
powder or making it in solid form would only make it artificial which we don’t want it. The
ingredients we want to use can only be flavors or flavorless but we prefer to keep it in original
form and only make it from pure whites. In making this product we can use our own hand also
in separating the yolk and white but we prefer auto machines which will make our work fast
and easy. And the packaging of the product we prefer to do in cotton packs because it less
expensive plus its more safe the glass bottles.

Product specification
Cholesterol-Free
Once you have removed the egg yolk, the egg is left with no cholesterol. Therefore, anyone
who has high cholesterol levels can eat egg whites, leaving lesser chances of developing heart
disease risk or elevation of cholesterol levels.

Rich In Protein
Whole eggs top the charts in terms of protein content, courtesy egg yolk. However, egg whites
also tend to have generous amount of low-fat protein that is beneficial for the body. High
quality protein helps build muscles and also helps you cut down on cravings and hunger pangs
by keeping you fuller for long.

Low-Calorie Food
Egg is not a high-calorie food in the first place therefore, cutting the yolk out of the meal would
only mean you are adding even lesser calories. So if you are looking to lose weight, make sure
you opt for egg whites rather than the whole egg.

Helps In Maintaining Blood Pressure

The presence of potassium in an egg white may help reduce and maintain blood pressure
levels. Potassium is a mineral and electrolyte that is associated with heart and bone health
along with the proper functioning of the body. According to a study by American Chemical
Society, egg white contains a peptide called RVPSL, which is a component of protein that helps
reduce blood pressure levels.
Contains Essential Vitamins
Egg whites contain essential vitamins like A, B-12 and D. One of the most important vitamins is
riboflavin, also known as vitamin B2, is necessary for preventing various conditions like age-
related macular degeneration, cataracts and migraine headaches.

Target market
This is clear that our target market will be the health concise people, but we will mainly target
and will generate the money from the gym people because we will mainly target them through
advertisement and other moods of communication. The gym trainer will be the biggest player
in this product because the will be the one who recommends it to others. Later we will expand
our market and will focus on above 30 age people because for them cholesterol is a big
problem form and will target them by their doctors.

Results after survey

After conducting a survey by of creating a questionnaire and filling it with health conscious people
specially those who regularly do sports and are habitual of eating healthy meals the results was quite
positive