THREATS

Lack of security in their casino is one of their threats, since

several people got injured and had died during that attack
incident inside the casino area. The security and safety of the
guests should always be prioritized, or else they will have a
negative impact in the hotel and entertainment industry.
Big hotels with casino have emerged during the past 10 years
namely Solaire, City of Dreams, and Okada Manila. These 3 hotels
have a lot to offer to the people with their different themes. They
are more modern and stylish in taste. Well, all of them offers
casino entertainment but they just differ in terms of service that
they have.
OPPORTUNITIES

Resorts World Manila is an integrated resort which caters

different target markets. Six hotels are currently operating within
the integrated resort, which means if the guest’s chosen hotel is
fully booked, they can choose from the other hotels and they
won’t need to go too far because the hotels are just side by side.
Partnering with international entertainment groups can help
boost their marketing promotions which can attract a lot of
guests to watch shows such as broadways, concerts, and other
performances by famous people and making it a place for
entertainment and leisure.
WEAKNESSES

One of Resorts World Manila’s weakness is the negative

press/media coverage on June 2, 2017. A lot of people got injured
because of the attacks that had happened, when a gunman
carrying a container of gasoline set fires and touched of a mass
panic. There were at least 36 dead bodies that were found inside
the hotel-casino. But the assailant did not intend to kill anyone. It
was then that the victims had died because of smoke inhalation in
the casino area. The weakness can also be the lack of security in
that area, because if there’s enough security they will respond to it
immediately.
STRENGTHS
The Newport Performing Arts Theater is a 1,500- seat
venue for concerts, plays, musicals, conferences, and
other events.
This facility is a strength because it has a fresh
entertainment programs for the guests who visits the
Resorts World Manila for leisure. It’s also a state-of-
the-art theater with its modern style where various
performers can conduct their events. (e.g. Cirque Du
Soleil)

Resorts World Manila is the first casino entertainment

industry in the Philippines before Solaire, City of
Dreams, and Okada Manila surfaced. It’s their strength
because they have a wide range of gaming facilities
which the guests are invited to try their hand at their
table games, plus the guests can also enjoy live music
on Bar 360 which features world-class local talent on
stage every night, offering guests a unique taste of
Pinoy talent.

Resorts World Manila has a shopping mall inside too

where guests can shop their necessities or buy the
things that they want or need. They will not need to go
too far to find a mall because it’s already inside. It’s very
efficient for the guests, because it is already a one-stop-
shop destination.

The location of Resorts World Manila can be very

convenient and accessible to guests especially from
foreign countries, because it’s near the NAIA terminal
3. People will not be hassled because of the heavy traffic
here in the Philippines. They could take the NAIA
footbridge, or they could drive around to the other side
to reach RWM.
 SWOT analysis is a
strategic planning technique used
to help a person or organization
identify strengths, weaknesses,
opportunities, and threats related
to business competition or project
planning.

Resorts World Manila is

home to a world-class casino, bars
and lounges with nightly live
entertainment. It is an integrated
resort located in Newport City,
opposite the NAIA Terminal 3 in
Pasay City, Metro Manila,
Philippines.

SWOT
ANALYSIS
RESORTS WORLD MANILA
Mercado, Honey Grace R.
Rooms Division
BS4C