Sumalinog, Daniel A.

BSTM 2A
Mr. Trinidad
Chapter 2 External Analysis

Political
Political risks and geopolitics between key feeder markets or countries, on the other
hand, are causing major concerns about the Philippine gaming market's growth and stability.
We believe that the political risks mean political viability in passing casino gaming legislation,
and political instability, in which the political winds can shift drastically, affecting the IR's ability
to conduct business.
Another aspect that has become increasingly relevant when assessing a prospective
jurisdiction for today's large-scale international IRs is the main feeder markets and related
geopolitics. Global business will be impacted by geopolitical volatility, which will have a negative
impact on results. They believe that the competitive advantages of the Philippine gaming market
will continue to have a significant effect on its long-term outcome, allowing the industry to
continue to expand in a sustainable manner, capitalizing on the region's booming and
increasingly wealthy middle class and better stimulating tourism and related economic impacts
that benefit the nation.

Economic
The Innovation Group has been closely monitoring market conditions and trends, and it
has been involved in a variety of IR-related projects throughout the world. A study of the
inherent competitive advantages of the Philippine industry shows the following:
Gaming Tax Regulations
The gaming tax regime in the Philippines remains economically competitive in the Asia
Pacific region, as operators can devote more financial resources to customer acquisition and/or
capital upgrades, resulting in higher prospective revenues.
Labor and Workforce Costs
The country's local population is eager to work in most entertainment and hospitality
environments. Furthermore, since English is one of the official languages and the primary
medium of instruction in the country's education system, training and development sessions are
more successful. Meanwhile, the Philippines' labor costs remain among the most competitive in
ASEAN. Even for professionals and middle management, average base salaries in the
Philippines are among the lowest in the ASEAN region, resulting in favorable operating margins
and investment returns.
Infrastructure Improvement
 With improved infrastructure, the country has the potential to be even more prosperous,
given its vast domestic market, appealing investment factors, and the tourism-driving beauty of
its natural environment. With the help of Official Development Assistance (ODA) from countries
such as Japan, Korea, and China, the Philippines is now ushering in the “Golden Age of
Infrastructure” by preparing 75 flagship projects worth US$160 billion. It intends to complete 32
of them by 2022, thereby enabling more development in a variety of industries, including
gaming. For example, the 106-kilometer Manila-Clark Railway Project, which aims to reduce
travel time between the two cities from more than two hours to just 50 minutes, is expected to
be a powerful catalyst in boosting tourism growth in the Clark Zone and benefiting Clark-based
casino properties. The project is scheduled to be finished in 2021.

Socio-cultural
Japanese hospitality and Filipino warmth are unquestionably in a league of their own in
the Foreign Service industry. Okada Manila is an exceptional oasis with a top-tier casino, luxury
hotel, world-class restaurants helmed by markedly renowned chefs, retail outlets, and premier
entertainment amenities, fusing the two cultures into an iconic integrated resort that overlooks
Manila Bay. Since its inception in 2017, Okada Manila has gone above and beyond in terms of
offering high-quality service, leisure, and entertainment by adhering to the forward-thinking
Japanese concept of omotenashi, which entails anticipating guests' current and future needs.
Okada Manila provides its guests with quick, smooth, and efficient transactions, assisted by a
highly trained staff, while mixing seamless comfort and lush functionality with its modern
facilities.
The resort's prime location in Entertainment City within the Manila Bay Freeport Zone
gives guests easy access to the country's beautiful islands, making it a popular destination for
tourists from Hong Kong, mainland China, South Korea, and Japan. Given the Philippines'
strong economy, Okada Manila is poised to extend its vision of being an iconic landmark in the
local integrated resort industry. The organization remains dedicated to its mission of providing
visitors with nothing less than an exceptional experience.
In addition, Gaming is just a subset of the larger hospitality and entertainment industry.
Looking at wider populations, even in historically risk-averse societies, there has been a natural
evolution away from gambling and casinos and toward a greater appreciation for travel and non-
gaming facilities. As a result, Gaming will continue to be an integral part of the entertainment
and hospitality industries in Asia; but, as consumer preferences shift, non-gaming offerings will
become more important in the long-term business model of integrated resorts. As a result,
operators will become increasingly critical in attracting families and leisure travelers, the majority
of whom will not choose a destination based on gaming choices. This pattern would be
bolstered further by the need for resorts to be socially and morally responsible in their
operations.

Technological
Scott has seen technology becoming an increasingly valuable tool as he has worked to
oversee Okada's rise from the ground up. “With the guest in mind, our implemented systems
begin the moment a guest drives into the property. The first thing they will notice is the car park
management system and parking guidance system, which will direct them where to park their
vehicle,” he explains. “As a guest moves through an interconnected resort, they are introduced
to a plethora of user interfaces and various systems that can be dealt with. Our portfolio is very
huge — a large integrated resort usually has more than 100 different systems.”
The resort, located near the stunning, recently renovated Manila Bay in the Philippines,
provides guests with an escape through its iconic gaming facilities, which include 500 table
games and 3,000 electronic gaming machines. Okada considers technology implementation to
be a top priority, and Scott emphasizes the importance of staying up to date with the latest
technologies. “We are very much based on today's technology – not yesterday's.” “As we move
toward virtualization, 90 percent of our business is currently virtualized, not only from a data
center standpoint, but also from a personal computer standpoint,” he says. “A company named
Paragon Digital Lifestyle created one of the most innovative user interfaces that we've
introduced. They have enabled us to introduce a user interface in the space, which has seen a
tablet in every hotel room. The tablet serves as the user's command center for controlling all
aspects of the environment, such as running the TV, browsing the internet, and opening and
closing the curtains. The tablet truly serves as a gateway for the guest to communicate with the
rest of the room.”
Scott recognizes the value of placing guests at the center of any decision Okada makes,
as he operates with a strong customer-centric approach. “We are really concentrated on how to
communicate with visitors in a better way than ever before. “We've expanded our language
capabilities so that our technology can be customized to each individual guest, regardless of the
language they speak,” he says. “It enables us to direct guests with clear language requirements
to the staff member who best meets their needs. For example, if we find a guest in a room that
speaks Mandarin, we will know that they speak Mandarin based on the preference selection
when they check into the room, which means that if a call comes in from the guest's room, it will
be immediately routed to the most suitable staff member to assist in the language that fits the
guest.”

Environmental
As part of its comprehensive effort to become a zero-waste business, Okada Manila, a
world-class luxury integrated resort in Entertainment City in Paranaque City, recently turned
over nearly half a ton of used plastic to recycling plants. On Monday, June 3, approximately 100
kilos of balloons and 100 kilos of polyethylene terephthalate (PET) bottles were delivered to
warehouses in Bulacan and Malabon. These plastic wastes can be recycled and upcycled into
products like wall panels, compost, and even high-end armchairs. The armchairs will then be
given to a local public school for use by its students. Okada Manila has agreed to monthly
deliveries of at least 40 kilos of PET bottles for recycling. Apart from plastic waste, the
integrated resort will concentrate on more environmentally friendly food waste management,
which can be turned into biofuel. Employees at Okada Manila will attend a series of workshops
on the value of plastic waste reduction and marine protection in order to help the company
achieve zero waste status. A two-tower hotel, the world's largest multicolor dancing fountain,
and an iconic nightclub and indoor beach club which are all located at Okada Manila.
Legal
Okada Manila’s Policy Statement appreciates your interest, patronage, and privacy. As a
result, they have adopted policies that regulate the Okada Manila's personal data collection,
usage, storage, and protection practices in accordance with the provisions of the Data Privacy
Act of 2012.
Okada Manila's privacy policies and practices are summarized in this Privacy Notice, which
refers to all services and websites owned or directly controlled by Okada Manila. Members of
the Rewards Circle are therefore subject to the terms of their membership, as described in our
Terms and Conditions.
Costumers have the following protections under the Data Privacy Act of 2012, which
Okada Manila is committed to protecting. People have the right to know why their personal data
is being collected. They will also provide you with general information about how your personal
data is handled, as long as the requested information does not provide any specifics that Okada
Manila considers confidential or proprietary. People also have the right to view their personal
details with us, and they have the right to rectify if they discover that the personal information
which the hotel has the record for them needs to be updated and/or corrected. The hotel will
honor the exercise of these rights as long as the accompanying request is not vexatious or
unfair. If costumer believe that their rights under the Data Privacy Act of 2012 have been
violated, they have the right to file a petition and claim indemnity for any damages incurred. If
any.

Summary of External Analysis and Identifying the Opportunities and Threats.

Political risks and geopolitics between major feeder markets or countries have a
significant effect on the growth and stability of the Philippine gaming industry. They conclude
that the Philippine market's competitive advantages will continue to have a substantial impact
on its long-term outcome. In the area of Asia Pacific, the Philippines' gaming tax regime remains
economically competitive. English is the primary educational medium of the country's education
system and an official language. The labor costs of the Philippines remain one of ASEAN's most
attractive. The Philippines is planning 75 flagship projects worth USD 160 billion with the aid of
Official Development Assistance (ODA) from countries like Japan, Korea and China. In the
Foreign Service sector, Japanese entertainment and warmth of the Philippines are undoubtedly
in a league of their own. Okada Manila offers its guests quick, smooth, productive and highly
qualified personnel. Gaming remains an important part of Asia's hospitality and entertainment
industries. As customer tastes change, non-gaming offers become increasingly relevant within
the integrated resort's long-term business model. The resort of Okada has a tablet in all rooms
in the Philippines. The resort has five hundred table games and three thousand computer
gaming machines. Okada Manila resort currently virtualizes 90% of its business. All guests,
regardless of the language they speak, will adapt Okada's technology. "We depend heavily on
technology today - not yesterday," says Mark Scott, CEO of Okada. Scott understands the
importance that Okada makes to its guests when it works in an effective customer-centric
manner. The Okada Manila Luxury Resort has turned almost a half ton of recycled plastic.
Plastic waste can be recycled to items such as wall panels, compost, and high-end sessions.
The resort has agreed to receive at least 40 kilograms of PET recycling bottles each month. In
compliance with the provisions of the Data Data Protection Act 2012, Okada Manila has
implemented policies regulating the collection, use, storage and protection of personal
information. People have the right to know why their personal data was collected and their
personal information can be viewed. If customers feel their rights have been breached by the
Data Privacy Act of 2012, they may submit a petition.
The pandemic has altered our way of life. It has changed the way we live and work,
while also providing new ways for us to play an active role in making a positive difference in our
own small way. Our team members have built new ways of living that exemplify a "real heart" of
service by embracing our core values. One of their threats is a lack of protection in their casino,
as many people were injured and killed during the attack inside the casino area. The security
and safety of the guests should always be prioritized, or else they will have a negative effect on
the hotel and entertainment industry. Several large hotels with casinos have opened in the last
decade, including Solaire, City of Dreams, and Okada Manila. With their various themes, these
three hotels have a lot to give the public. They have a more modern and trendy taste. They all
provide casino entertainment, but they vary in terms of the services they provide.