MODERN METHODS OF PERFORMANCE APPRAISAL IN APPLE

Performance Appraisal: a performance appraisal is a regular review of an employee’s job

performance and overall contribution to the company. Evaluates an employee’s skills, growth,
achievements and also weaknesses.

There are two methods of performance appraisal:

1. Traditional Methods
2. Modern Methods

Modern methods:
- Assessment Centre Method
- Human Resource Accounting
- BARS
- Management by objectives
- 360 degree appraisal method
- 720 degree appraisal method

Introduction to the Company:

Apple Inc. is a successful American company, which has been in existence since 1976. Over a
span of three decades, Apple Inc. has been able to establish itself as a force to reckon with in the
electronics market. The company has received a lot of admiration (both locally and globally) after
it was ranked by Fortune magazine as the most admirable company in America (in 2008), and the
most admirable company globally.
Apple Inc. has a global presence in 10 countries around the world and it runs 357 retail stores in
these locations. Apple is engaged in the manufacture of hardware products such as Macintosh,
portable music players, personal computers (PCs) and software, networking solutions, third party
digital content and related software.

The company’s most notable products include Macintosh computers, iPod, iPad and the Apple
TV. Apple’s online presence is also firm, especially with the existence of a virtual marketplace
where the company sells digital content through App store, iTunes, and iBook store among other
online platforms.

Performance appraisal in APPLE Inc.

Appraisal at apple is ongoing and tends to give feedbacks to both appraiser and appraised and to
serve as formal opportunity for personal counselling, motivation, salary reviews and allocation
of merit payments.
Staff members are assessed based on terms of objectives, tasks and results achieved based on
pre-determined goals planned and agreed jointly by individuals and their line managers.
The Appraisal System helps the HR determine any shortage in a particular skill, and therefore
undertake recruitment to replace such efficiency. Rewards are given to good performance.
Apple uses two appraisal tools for evaluating its employees’ performance that are:
1. Peer Appraisal: it is a tool wherein the peers and teammates provide a unique perspective
on performance. While the managers are best able to assess an individual’s outcomes and
results, peers provide insight into an individual’s interpersonal interactions and skills.

2. 360 degree feedback: it is an employee evaluation tool that includes feedback from
superiors, subordinates, colleagues and customers. Its purpose is to create a border view
of employee’s performance based on impact of relationships with key stakeholders. This
information is then incorporated into that person’s performance review.