Professional Documents
Culture Documents
Data Analytics
2 Credits
BU.510.650.XX
[NOTE: Each section must have a separate syllabus.]
Contact Information
[Email Address]
[Phone Number, ###- ###-#### (Optional)]
Office Hours
[Specify the day and time of the 2 hours that will be dedicated to office hours each week. For evening classes,
faculty may wish to hold their office hours by phone or email. While faculty are permitted to state “and by
appointment,” office hours should not be held exclusively by appointment.]
Optional Textbook 1 (highly recommend, easy to follow, with many examples and data sets):
Data Mining and Business Analytics with R, by Johannes Ledolter;
Publisher: Wiley (2013), ISBN-13: 978-1118447147;
Available in Johns Hopkins online library: https://catalyst.library.jhu.edu/catalog/bib_4637122
Software:
We require the R Statistical Software, which is powerful and free. R can be downloaded at the link
below: http://www.cran.r-project.org/
Rstudio is a free platform for both writing and running R, available at www.rstudio.org. Some students
find it friendlier than basic R (especially in windows OS).
The learning curve is very steep. Students can become proficient in a few weeks. Some manuals are
very helpful to learn R, e.g., http://cran.r-project.org/manuals.html
I provide limited software instruction, in-class demonstration, and code to accompany lectures and
assignments. We do not assume that you have used R in a previous class. However, this is not a
class on R. Like any language, R is only learned by doing. You should install R as soon as possible
and familiarize yourself with basic operations.
Additional resources: (a) Tutorials at data.princeton.edu/R are fantastic (and there are many others out
there). (b) YouTube intros to R, e.g. the series from Google Developers.
BU.510.650.XX – Data Analytics – Instructor Name – Page 2 of 6
Course Description
This course prepares students to gather, describe, and analyze data, and use advanced statistical tools to
make decisions on operations, risk management, finance, marketing, etc. Analysis is done targeting economic
and financial decisions in complex systems that involve multiple partners. Topics include probability, statistics,
hypothesis testing, regression, clustering, decision trees, and forecasting.
Prerequisite(s)
BU.510.601 OR BU.914.610
Learning Objectives
By the end of this course, students will be able to:
1. Gather sufficient relevant data, conduct data analytics using scientific methods, and make appropriate
and powerful connections between quantitative analysis and real-world problems.
2. Demonstrate a sophisticated understanding of the concepts and methods; know the exact scopes and
possible limitations of each method; and show capability of using data analytics skills to provide
constructive guidance in decision making.
3. Use advanced techniques to conduct thorough and insightful analysis, and interpret the results
correctly with detailed and useful information.
4. Show substantial understanding of the real problems; conduct deep data analytics using correct
methods; and draw reasonable conclusions with sufficient explanation and elaboration.
5. Write an insightful and well-organized report for a real-world case study, including thoughtful and
convincing details.
6. Make better business decisions by using advanced techniques in data analytics.
To view the complete list of the Carey Business School’s general learning goals and objectives, visit the Carey
website.
Attendance
Attendance and class participation are part of each student’s course grade. Students are expected to attend all
scheduled class sessions. Failure to attend class will result in an inability to achieve the objectives of the
course. Excessive absence will result in loss of points for participation. Regular attendance and active
participation are required for students to successfully complete the course.
Class participation is an important part of learning. If you have a question, it’s likely that others do as well. I
encourage active participation, and course grades will take into account students who make particularly strong
contributions.
Assignments
NOTE: We use rubrics for all assignments. Please see the detailed information at the end of the syllabus.
Homework: Weekly individual homework assignments are due by midnight of the next class day. All
homework assignments should be submitted through the Blackboard links.
Group Projects: 2–4 students form a group and work on the projects as a team. Students can identify a
company or a scenario, collect data, and use techniques taught in class to study the data patterns or to
predict future outcomes. Students are required to write a 4- to 6-page project report, and present in class
using PowerPoint slides. Details will be available shortly.
Final Exam: The final exam is an in-class, closed-book individual written exam.
BU.510.650.XX – Data Analytics – Instructor Name – Page 3 of 6
Grading
The grade of A is reserved for those who demonstrate extraordinarily excellent performance as determined by
the instructor. The grade of A- is awarded only for excellent performance. The grades of B+, B, and B- are
awarded for good performance. The grades of C+, C, and C- are awarded for adequate but substandard
performance. The grades of D+, D, and D- are not awarded at the graduate level (undergraduate only). The
grade of F indicates the student’s failure to satisfactorily complete the course work.
Please note that for Core and Foundation courses, a maximum of 25% of students may be awarded an A
or A-; the grade point average of the class should not exceed 3.3. For Elective courses, a maximum of
35% of students may be awarded an A or A-; the grade point average of the class should not exceed 3.4.
(For classes with 15 students or fewer, the class GPA cap is waived.)
Recommended Reading
Week Date Weekly Objectives/Topics Assignments
(book by Ledolter)
1 [date] Introduction, Data Summarization and Text, Ch 1, 2
Visualization
2 [date] Linear and Nonlinear Regression Text, Ch 3, 4, 5, 6 HW 1 is due
Blackboard Site
A Blackboard course site is set up for this course. Each student is expected to check the site throughout the
semester as Blackboard will be the primary venue for outside classroom communications between the
instructors and the students. Students can access the course site at https://blackboard.jhu.edu. Support for
Blackboard is available at 1-866-669-6138.
It is the responsibility of every Carey student, faculty member, and staff member to familiarize themselves with
the AEP and its procedures. Failure to become acquainted with this information will not excuse any student,
faculty, or staff from the responsibility to abide by the AEP. Please contact the Student Services office if you
have any questions. For the full policy, please visit the Academic Ethics Policy webpage.
Copyright Statement
Unless explicitly allowed by the instructor, course materials, class discussions, and examinations are created
for and expected to be used by class participants only. The recording and rebroadcasting of such material, by
any means, is forbidden. Violations are subject to sanctions under the Academic Ethics Policy.
BU.510.650.XX – Data Analytics – Instructor Name – Page 5 of 6
Implementation Use wrong techniques to Choose acceptable methods Use advanced techniques to
and interpretation analyze data, present to analyze data, conduct thorough and insightful
of data analysis inappropriate interpretations interpretations are sensible, analysis, interpret the results
techniques or conclusions. derive useful results. correctly, draw right conclusions
based on data analysis.
Ability of solving Data is inadequate or Collect and document just Gather sufficient relevant data,
real-world unstructured. Use enough data, employ conduct data analytics using
problems using inappropriate methods to appropriate techniques to scientific methods, make
quantitative analyze data, fail to retrieve retrieve insightful appropriate and powerful
methods useful information. information from data, make connections between analysis and
Suggestions are not reasonable recommendations. real-world problems, provide
persuading. constructive guidance in decision
making.
Writing and Report is inadequately written Report is concise and clearly Report is well organized and
presenting, and poorly organized. written. Analyze problems insightfully written, includes
especially on Analysis is insufficient. following scientific thorough and thoughtful details.
organization and Conclusions are strategies; provide useful Conclusions are convincing.
communication unconvincing. suggestions with detailed
explanation.
Total Score
Comments:
BU.510.650.XX – Data Analytics – Instructor Name – Page 6 of 6
Statistical Analysis Statistical methods are Most statistical methods are Statistical methods are fully and
(quantitative) completely misapplied or correctly applied but more correctly applied; demonstrate
applied but with significant could have been done with superior data analysis skills; deeply
errors or omissions. Choose the data. Predictions are mine the data and obtain useful
inappropriate methods and sensible but may deviate insights for decision making.
make wrong predictions. from the true results in a
large range.
Critical evaluation Blindly accept defective Recognize defective results Show deep understanding for the
of findings results; or recognize and figure out the causes; sources of errors; recognize
defective results but does understand the main sources defective results and eliminates the
not know how to fix them. of errors. causes.
Ability to draw Not draw conclusions; draw Draw correct conclusion; Demonstrate substantial
proper conclusions incorrect conclusions; suggestions may have understanding of the problem;
and make effective suggestions are not potential impact on the future conduct deep data analytics using
suggestions acceptable. business. correct methods; draw correct
conclusions with sufficient
explanation and elaboration.
Total Score
Comments: