LESSON PLAN

Department : SMS Class: MBA-B

Academic Year : 2019-2020 Semester: IV-Sem
Subject : Consumer Behaviour Subject Code: 16MB E115 (M)
Faculty : Prof.P.Kameswara Rao No. of periods: 36
Commencement of Instruction : 16-12-19
Date of I Mid Exam : II mid exam:
Classes lost due to Holidays and Mid-Sessional Exams
Day& Date
Occasion
Units Topic No. of cumulative
periods
Unit –I: Introduction, Definition, Evolution, Contemporary Dimensions of Consumer Behaviour 1 2
CB Research Process, Buyers and Users 1 3
Development of Marketing Concept, Consumer Behaviour and its Applications in 1 4
Marketing
Concepts of motivation and personality, perception and their marketing implications. 1 5
Unit –II: Concept of learning, important aspects of learning Process 1+1 7
Concepts of conditioning
Important aspects of information processing theory 1+1 9
Encoding and information retention, Retrieval of Information, Split – brain theory. 1+1 11
Unit –III: Social and cultural settings- Culture, subculture and Cross cultural Marketing practices 1+1 13
Family life cycle-1,2,3 and Reference groups
Personality- Theories, Life style Influences 1+1 15
AIO and VALS Framework. Ethno Centrism 1+1 17
Unit-IV: Meaning of Decision Making, Different views 1+1 19
Buying Motives, Types of decision making process in buying 1+1 21
Consumer Information processing- Information search, Evaluation of alternatives 1+1 23
Purchasing Process, Post purchase behaviour 1+1 25
Consumer action and disposable of products 1+1 27
Unit-V: Models of Consumer Decision making Process 1 28
Contemporary models, Generic Model of Consumer Behaviour 1 29
Howard Sheth Model 1 30
Engel Blackwell and Rao-Lilien model 1+1 32
Role of Consumerism 1+1 34
1+1 36

Signature of faculty Signature of HOD