DETAILED COURSE OUTLINE – ENGLISH FOR BUSINESS STUDIES

TOPICS DETAILED CONTENT Students’ self-study

(suggested)
SESSION 1 Unit 1: What is Listening: What makes a (Optional)
management? good manager?
Reading: What is
management?

SESSION 2 Unit 4: Managing Listening 1: Managers and (Optional)

across cultures authority
Listening 2: Managers and
cultural diversity
Reading: Managing across
cultures
SESSION 3 Unit 12: Marketing Vocabulary: Basic marketing Listening 2: The most
terms effective form of
Reading: The product life promotion
cycle
Reading: Marketing is
everything
Listening 1: Promoting a juice
bar
SESSION 4 Unit 14: Banking Lead-in: banking products / Listening 2: Microfinance
services
Reading: Banks and financial
institutions
Listening 1: Commercial
banking
Reading: The subprime crisis
and the credit crunch

SESSION 5 Unit 19: Accounting Vocabulary (p.95 & 96) (Optional)

and financial Reading 1: Google Inc.
statements Balance sheet
Listening: Valuing assets
Reading 2: Google Inc.
Income statement (including
Vocabulary: Cash flow
statement)
SESSION 6 Unit 22: Government Reading: The role of (Optional)
and taxation government
Listening: Government
intervention
Vocabulary (page 112)
SESSION 7 Unit 23: The business Vocabulary 1: The business Reading 2: Keynesianism
 cycle cycle and monetarism
Reading 1: What causes the
business cycle?
Vocabulary 2: Fiscal and
monetary policy
Listening 1: Consumption and
the business cycle
Listening 2: Keynesianism

SESSION 8 Unit 24: Corporate Reading: Profits and social (Optional)

social responsibility responsibility
Listening 1: Socially
responsible investment
Listening 2: Different
stakeholder groups
SESSION 9 Unit 27: International Vocabulary (p. 132) Reading: For and against
trade Listening 1: Free trade free trade
Listening 2: Exceptions to
free trade
Reading: Education and
protection
Vocabulary (p. 134)

LEARNING ASSESSMENT SCHEME

Attendance: 10%

LMS: 20% (2 EOU and 1 sample test)

Oral presentation: 20%