The detailed course outline provides an overview of the 12 sessions that make up the ESP - HP4 course. Each session focuses on a different topic related to business and management and includes detailed content such as readings, listening exercises, and optional self-study materials for students. The sessions cover a wide range of subjects including management, marketing, banking, accounting, government, business cycles, corporate social responsibility, international trade, and discipline-specific reading texts.
The detailed course outline provides an overview of the 12 sessions that make up the ESP - HP4 course. Each session focuses on a different topic related to business and management and includes detailed content such as readings, listening exercises, and optional self-study materials for students. The sessions cover a wide range of subjects including management, marketing, banking, accounting, government, business cycles, corporate social responsibility, international trade, and discipline-specific reading texts.
The detailed course outline provides an overview of the 12 sessions that make up the ESP - HP4 course. Each session focuses on a different topic related to business and management and includes detailed content such as readings, listening exercises, and optional self-study materials for students. The sessions cover a wide range of subjects including management, marketing, banking, accounting, government, business cycles, corporate social responsibility, international trade, and discipline-specific reading texts.
(suggested) SESSION 1 Unit 1: What is Listening: What makes a (Optional) management? good manager? Reading: What is management?
SESSION 2 Unit 4: Managing Listening 1: Managers and (Optional)
across cultures authority Listening 2: Managers and cultural diversity Reading: Managing across cultures SESSION 3 Unit 12: Marketing Vocabulary: Basic marketing Listening 2: The most terms effective form of Reading: The product life promotion cycle Reading: Marketing is everything Listening 1: Promoting a juice bar SESSION 4 Unit 14: Banking Lead-in: banking products / Listening 2: Microfinance services Reading: Banks and financial institutions Listening 1: Commercial banking Reading: The subprime crisis and the credit crunch
SESSION 5 Unit 19: Accounting Vocabulary (p.95 & 96) (Optional)
and financial Reading 1: Google Inc. statements Balance sheet Listening: Valuing assets Reading 2: Google Inc. Income statement (including Vocabulary: Cash flow statement) SESSION 6 Unit 22: Government Reading: The role of (Optional) and taxation government Listening: Government intervention Vocabulary (page 112) SESSION 7 Unit 23: The business Vocabulary 1: The business Reading 2: Keynesianism cycle cycle and monetarism Reading 1: What causes the business cycle? Vocabulary 2: Fiscal and monetary policy Listening 1: Consumption and the business cycle Listening 2: Keynesianism
SESSION 8 Unit 24: Corporate Reading: Profits and social (Optional)
social responsibility responsibility Listening 1: Socially responsible investment Listening 2: Different stakeholder groups SESSION 9 Unit 27: International Vocabulary (p. 132) Reading: For and against trade Listening 1: Free trade free trade Listening 2: Exceptions to free trade Reading: Education and protection Vocabulary (p. 134) SESSION 10 Reading Texts for Optional Reading Texts for different different majors majors SESSION 11 Reading Texts for Optional Reading Texts for different different majors majors SESSION 12 Reading Texts for Optional Reading Texts for different different majors majors