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DETAILED COURSE OUTLINE – ESP – HP4

TOPICS DETAILED CONTENT Students’ self-study


(suggested)
SESSION 1 Unit 1: What is Listening: What makes a (Optional)
management? good manager?
Reading: What is
management?

SESSION 2 Unit 4: Managing Listening 1: Managers and (Optional)


across cultures authority
Listening 2: Managers and
cultural diversity
Reading: Managing across
cultures
SESSION 3 Unit 12: Marketing Vocabulary: Basic marketing Listening 2: The most
terms effective form of
Reading: The product life promotion
cycle
Reading: Marketing is
everything
Listening 1: Promoting a juice
bar
SESSION 4 Unit 14: Banking Lead-in: banking products / Listening 2: Microfinance
services
Reading: Banks and financial
institutions
Listening 1: Commercial
banking
Reading: The subprime crisis
and the credit crunch

SESSION 5 Unit 19: Accounting Vocabulary (p.95 & 96) (Optional)


and financial Reading 1: Google Inc.
statements Balance sheet
Listening: Valuing assets
Reading 2: Google Inc.
Income statement (including
Vocabulary: Cash flow
statement)
SESSION 6 Unit 22: Government Reading: The role of (Optional)
and taxation government
Listening: Government
intervention
Vocabulary (page 112)
SESSION 7 Unit 23: The business Vocabulary 1: The business Reading 2: Keynesianism
cycle cycle and monetarism
Reading 1: What causes the
business cycle?
Vocabulary 2: Fiscal and
monetary policy
Listening 1: Consumption and
the business cycle
Listening 2: Keynesianism

SESSION 8 Unit 24: Corporate Reading: Profits and social (Optional)


social responsibility responsibility
Listening 1: Socially
responsible investment
Listening 2: Different
stakeholder groups
SESSION 9 Unit 27: International Vocabulary (p. 132) Reading: For and against
trade Listening 1: Free trade free trade
Listening 2: Exceptions to
free trade
Reading: Education and
protection
Vocabulary (p. 134)
SESSION 10 Reading Texts for Optional Reading Texts for different
different majors majors
SESSION 11 Reading Texts for Optional Reading Texts for different
different majors majors
SESSION 12 Reading Texts for Optional Reading Texts for different
different majors majors

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