Socal Media Marketing Plan - Linkedin

Overview- Goals and Objectives

Josh Talks wants to increase the social media marketing presence over the
Linkedin Platform. The beauty of this particular website is the level of
professionalism and seriousness. Thus, one website can generalte 10x leads in a
particular sector/industry. Our approach is going to be sector agnostic and we
will try tapping the right audience in a particular sector through our video
curation and make them believe in our message and JOSH that we have been
spreading for the past 5 years.
Industry Competitors
Some of the organisations work on the same
idea and revolve around the same message
thus,an analytical perspective on these particular
forums and understand what they are doing
which we can imbibe and curate differently with
the maximum creativity:
● Tedx
● 99U
● The Moth
● The Gel Conference
● Veritas Forum
 Target Market
● Sector/ Industry Agnostic

Age Group -10-18 ( Education, Peer Pressure,

Adolesecent related genre)

Age group - 18-35 ( Money, Love, Passion,

Entrepreneurial, Vision and future related genre)

Age Group - 35-60 ( Marriage, Retirement,

Motivational, Spiritual related genre)
Note- Its a completely exhaustive list and we can use SEO and AI to understand which age
group watches which video. ( Would have to take help from existing database)
Linkedin - Weekly Plan
1. Show the top 5 videos and their 1 minute description, sectorally divided by
genre for the past 5 years.
2. We can show the analytics and numbers by the end of the week and display
the increase for the videos which have the highest number of views from
2015-2020.
3. Impact our videos have created for entrepreneurs.
4. Divide the testimonials in Tier 1, Tier 2, Tier 3 cities.
5. Make a combined curated film ( 3 minutes) and thank the people in the
journey.
6. All the employess can make sure that they are a part of the postings and
they write about their biggest takeaways.
Linkedin Campaign #howsthejosh
1. This is going to be a month long campaign where we can curate content
with all the people, media resources, Press, our partners, Board of Advisors
and our employees.
2. We involve them in the process and make them post their messages and
their learnings and giveaways through Single Image Ad, Video Ad, Carousel
Ad as well as messages and posts.
3. Link up the messages and posts on Linkedin to Facebook,Instagram and
Twitter.
4. Generate Leads by assigning a specific team to understand the comments
and help the people who need the help.
5. Ask people on their posts to use the hashtag ad tag 5 people too.
Analysis - Changes & Solutions
Understand the post evaulative process of the campaign through the
Linkedin Performance Manager for the campaign.

Use Google Ads and data management systems ot understand the responses
on the videos and curate the maximum around the particular genre.

Make sure people not only watch the videos but be a part of the ecosystem
and end up signing for Josh Kosh as well.
Thank You!