Strategic Management of

Stakeholders

Prepared by: Group 6

Hemanth H – CE16B030
Devendran R – CE18M034
Ankit Gupta – CE18M062
Sachin Toppo – CE18M111
 Who exactly are stakeholders and who
manages them?
• Stanford Research Institute memorandum: ‘those groups without
whose support the organization will cease to exist’

• Who can affect and are affected by an organization.

• Who stakeholders are depends on the demands they can make.

• Stakeholders are managed by organization as a whole, and not

specific managers.
 Three main themes
• Identify a specific set of stakeholders (usually a long list by itself!) and
prioritize whom to address (stakeholder salience).

• Stakeholder dynamics – interaction and relationship between

stakeholders (social networks).

• Understanding base of stakeholder power and develop appropriate

actions.

(ALL OF THE ABOVE, KEEPING IN MIND WITH THE GOALS OF THE

ORGANIZATION!)
Stakeholder Power Interest Grid
 It works well for specific list of stakeholders.
• Can be captured in multiple grid positions.
• Stakeholder disposition
• ‘Areas of instability’
• Disaggregation.
 Stakeholder Influence Network
• Influence runs from tail to head.
• One stakeholder’s response can have a rippling effect in the network.
• “Critical path” can be identified.
• Solid arrows – formal links.
• Dotted arrows – informal links.
• Central stakeholders identified.
 Stakeholder Management Web
• The previous two methods don’t talk about management.
• Thin lines – causal links, bold lines – formal links, dotted lines –
informal links.
 Conclusion

Identify key stakeholders.

Understand their inter-relationship.

Develop a management strategy.

Essentially, be prepared for all possible responses

from them!
THANK YOU!