Questionnaire

Dear respondent,

Our study is to know the Perception of Young Consumers towards Handloom Products of
Odisha. The Information provided by you will be strictly used for dissertation purpose and will
be kept confidential.

Name:

Customer’s questionnaire

Section 1

The questions below relate to personal data. Please tick ( ) the appropriate one.
1. Name of the respondent:

2. Gender: (a) Male (b) Female&

3. Age: (a) 18-29 & (b) 30-39 (c) 40-49 (d) 50-59 (e) 60 yrs. & above

4. Marital Status: (a) Married (b) Unmarried&

5. What is your educational qualification?

a. Matriculate b. Intermediate
c. Graduate & d. Post graduate
e. Other (specify)……………………..
6. What is your occupation?

a. Student & b. Service

c. Business d. Home Maker
e. Other (specify) ……………………..
7. What is your approximate monthly income?

a .Up to Rs.10000 b. Rs.10001 to Rs.30000

c. Rs.30001 to Rs.50000 d. Rs.50001 to Rs.1, 00, 000
e. Rs.1, 00, 001 and above

Section 2
These set of questions are related to perception of customers about handloom products of
Odisha. Please tick ( ) the appropriate one.
1. Do you like to wear handloom products?
 (a)Yes & (b) No (c) Sometimes

2. In which Occasion you like to wear?

(a) Daily (b) Ceremonies& (c) Professional hours
3. As per you price of handloom product is?
(b) High & (b) Low (c) Reasonable
4. Handloom products are durable?
(a) Yes (b) No&
5. How is the Quality of the product?
(a) Good & (b) Excellent (c) Bad
6. What do you find appealing in handloom products?
(a) Design (b) Fabric & (c) Both a & b
7. Where do you prefer to buy the handloom products?
(a) Handloom societies (b) Online (c) Local Market (d) Exhibitions
(e) Weaver Clusters &
8. Occasions when you buy handloom products?
(a) During Festival (b) Special rebate and offer (c) When need arises (d) During
handloom Exhibition (e) When salesman approach&
9. How you aware about these range of handloom products?
(a) Friends & relatives (b) Advertisement (c) Handloom society (d) Handloom
exhibition (e) Exclusive handloom outlet&
10. What is hand loom according to you?
(a) Don’t know
(b) Made by hand
(c) Fabric out of a loom
(d) Very expensive handmade
(e) Time Consuming
(f) One thread at a time
(g) Something with cotton
(h) Ancient way &
(i) Labour Intensive
(j) Woven on handloom by a weaver
 (k) Manmade techniques and opposed to machine
(l) Weave manually

Section 2
These set of questions are related to factors influencing perception of customers about handloom
products of Odisha. Please tick ( ) the appropriate one.
Scale:
1 Strongly Disagree
2 Disagree
3 Can’t say
4 Agree
5 Strongly Agree

Factors Scale
1 2 3 4 5
Appearance &
1. Handloom products are visually appealing. &
2. Uses of handloom products make me feel distinct from mass.
3. I buy handloom because I think handicrafts look more genuine than
those machine products.
4. I buy handloom products because of its aesthetic look.
Status &
5. Use of handloom products influences our status. &
6. Wearing handloom clothes I feel dignified.
7. Although it is more expensive I buy handicrafts to show my elegant
choice to others.
Price &
8. Handloom products are very expensive. &
9. Although it’s expensive I feel it’s worthy.
10. I always prefer handloom products irrespective its cost.
Opinion &
11. My friends and family’s opinion matter a lot when I purchase &
handlooms.
12. I collect the feedback of my family, friends, and relatives before I
buy handloom products.
13. To make sure I buy the genuine handicraft, I always observe what
others are buying and saying.
Buying intension handlooms &
14. When I see any handlooms that really interest me, I usually buy it &
without thinking the consequences.
15. I sometimes like to buy handlooms spontaneously.
16. I basically buy handlooms by choice not by chance.