An Artisan-handloom Studio

Name : B. Shakthi Shivaani

Reg no: 110214251064 Page 1
 An Artisan-handloom Studio

A handloom sector economically viable and aspirational for the next generation of young
handloom weavers, and create the requisite ecosystem for the handlooms to flourish globally.

ELABORATION OF THE PROPOSED TOPIC-INTRODUCTION

 Bring global market at one place through architecture where in blending the traditional
handloom with today’s fashion to ensure its future longevity.
 Aspirational for the next generation of young handloom weavers to cultivate the skills
among the future generations.

DETAILS OF THE CHOSEN TOPIC/FIRST CHOICE

 Handloom weaving constitutes one of the richest and most vibrant aspects of the Indian
cultural heritage. The sector has an advantage of being less capital intensive, minimal
use of power, eco-friendly, and flexibility of small production, openness to innovations
and adaptability to market requirements.
 To blend the fashion industry and tradition weaving which is the main aim to ensure its
future longevity.
 To Involve and Integrate global citizens with the cultural roots and practices of traditional
weavers.
 Creating footing in the competitive contemporary fashion marketplace.
 In view of the changes in style and fashion and competition from the power loom and
mill sectors, the growth in production, sales and employment of handloom co-operative
societies would show a declining trend.
 From my point of view E-trading is the solution for all recurring issues.

Name : B. Shakthi Shivaani

Reg no: 110214251064 Page 2
 An Artisan-handloom Studio

4.0STATE WHETHER THE TOPIC IS HYPOTHETICAL OR A LIVE PROPOSAL

HYPOTHETICAL PROJECT
LOCATION- POLLACHI,COIMBATORE

JUSTIFICATION-Coimbatore is known for its cotton cultivation(as it is blessed with black soil)
and sericulture. History has it that hand weaving was in existence In and around pollachi for
over five thousand and eight hundred years now. So silk based handloom and cotton industry
should find out the proper way to keep this art cum industry alive and to make it strong further.

kongunadu

In fact it was a combination of rain-fed and fertile lands of Western Tamilnadu - Kongunaadu
with the waters of the Cauvery and its three tributaries. Kongunadu comprises the modern day
districts of Coimbatore district, Nilgiris district, Tirupur district, Erode district, Namakkal district,
Karur district, Salem district, Dharmapuri district, Krishnagiri district.

REQUIREMENTS: Raw material cultivation, Industry and Workshop, e-trade.

4.1 PROJECT DETAILS

The livelihood of craftsperson’s has been threatened by the advent of power looms and mass
produced textiles. As a result, many weavers’ clusters across the country started dwindling, and
the craft began to diminish.

The rise of power looms, increasingly fast fashion calendars, and the industry trend towards
factory production has led to a 50% decline in traditional handloom over the past 10 years.
Seeking to rectify that, this project shines a bright spotlight on handloom silk-weaving, hoping
to bring global attention to the craft to ensure its future longevity.

Name : B. Shakthi Shivaani

Reg no: 110214251064 Page 3
 An Artisan-handloom Studio

Furthering commitment to cultural preservation and social amelioration through development

of global artisan businesses, the project will seek to revive the 500-year-old silk-weaving
tradition and make it sustainable.

To blend the fashion industry and tradition weaving which is the main aim to ensure its future
longevity. To Involve and Integrate global citizens with the cultural roots and practices of
traditional weavers. Creating footing in the competitive contemporary fashion marketplace.
In view of the changes in style and fashion and competition from the power loom and mill
sectors, the growth in production, sales and employment of handloom co-operative societies
would show a declining trend. From my point of view E-trading is the solution for all recurring
issues.

4.2 SCOPE & AIM OF THE PROJECT

To bring global attention to the traditional handloom (craft) and to ensure its future longevity.
The scope of the project is to build a belief that artisan tradition is powerful enough to generate
profit as well as impact positive social change. The focus is on artisan self-sufficiency and hope
to stand as a shining beacon for the future of handlooms.

5.0 A.LOCATION
B.CASE STUDY DETAIL OF THE FOLLOWING
5.1 LIVE STUDY
A. Dehradun
B. Ganga Maki Textile Studio

A. Kodiyala, Karnataka.
B. Centre of training for handloom

5.2 ONLINE CASE STUDY

A. Maheshwar, Khargone,Madhya Pradesh
B. The Handloom School

Name : B. Shakthi Shivaani

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 An Artisan-handloom Studio

7.0 INFORMATION ON SITE PLAN AND PROJECT REQUIREMENT

7.1 GOOGLE MAP/SATELLITE IMAGE

SITE : Sundharam nagar, jeeva nagar

pollachi, Coimbatore -642002

Area: 33 acres

7.3 DETAILED PROJECT REQUIREMENT

Industry

 Weavers studio
 Lecture hall
 Design lab
 Garments
 Workshop area
 Staff room
 Computer lab
 Library
 Administrative office
 Canteen
 Washroom

Name : B. Shakthi Shivaani

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 An Artisan-handloom Studio

 Store
 Finished goods
 Pre loom and post loom activities area
 Raw store
 Finished store
 Pre looming
 Post looming
 Dyeing area
 Weaving area and workshop

E-trade

 Admin
 Sales and Marketing
 HR Department
 Engineering-IT
 Finance
 Operation

Name : B. Shakthi Shivaani

Reg no: 110214251064 Page 6