Fashion is not something that exists in dresses only, fashion is in the sky, in the

streets, fashion has to do with ideas, the way we live, what is happening...........

-Coco Chanel.

FASHION HUB

Fashion hub is the place for all the fashion activities, which makes an identity
for itself by making various designers and all the designer houses to come
together.

All the activities for the fashion events are scattered in different areas and
hence there is a need to create a demarcated zone for the fashion industry.

This hub will also act as a connection between education and the industry
thereby giving huge exposure to the students.

FASHION 21ST PASSION

Fashion industry which originated in 1800s in Europe, was started in India in

1958 by an international fashion designer JENNIE NAORILI. Since then there
has been growing consciousness among the Indian men and women towards
the fashion, style and designs of the dresses they wear. India in the Global
Fashion Industry.

For the global fashion industry, India is a very big exporter of fabrics and
accessories. India’s strengths not only depend on its tradition, but also in its
raw materials. World-over,

India is the third largest producer of silk and

The second largest producer of silk and

The fifth largest producer of man-made fibres.

Apart from having cheaper skilled work force. India provides these fabrics to
the international fashion houses at competitive prices with shorter lead time
and an effective monopoly in designs which covers elaborated hand
embroidery.

Indian garments embellishment with bead work is another area which is in

demand in the international market. Many fashion designers and
management experts foresee an average growth of about 10-20% for the
Indian fashion industry in the coming years. Though, the growth rate could be
more than 15%, if infrastructural and other logistical bottlenecks and
drawbacks are overcome.

With more women coming out to work, the combined western wear market in
sales terms has been increasing at a whopping 27% per annum. The Indian
luxury retail market is currently growing at a compounded annual growth rate
of 25%. India is the future destination for luxury retail brands across the globe
and many of these brands are planning huge expansion in India. Luxury retail
is not only limited brands falling in this category.

AIM AND OBECTIVES

To promote the development of fashion products appreciation among the

public in general.

To promote the study of fashion designing as an art and medium of

educational training.

To create a stage for business marketing to spread the essence Of Indian

fashion across the globe and to gather knowledge of industrial trends.

To create a hub will serve the purpose of a permanent market-place for the
Indian fashion industry to further their business transctions and continue to
nurture Indian fashion industry in times to come. This will create enormous
synergy between the various components of the fashion industry.

To create architecture which would be conductive to the pursuit and fulfilment

of the above objectives and in the course of time would become a land mark.

NEED FOR FASHION HUB

There is a long way to go as India still does not have any street which can be
called high street like New York’s Fifth Avenue and London’s Fashion Street.

Need to build brand india

Different models need to be tried

Designer education & motivation

Economic growth.

SWOT analysis on the Indian fashion industry indicates the following:

Strength

• Raw material base (especially natural fibres)

• Labour (cheap with strong entrepreneur skills)

• Flexibility (for smaller and specialized orders)

• Rich heritage (good inspiration)

• Domestic market (rising income levels, urbanization leading to demand)

Weakness

• More dependence on cotton (synthetic products are expensive and

relatively unavailable)

Weakness

• Spinning Sector (lacks modernization)

• Fabric Processing (weakest link in Indian textile value chain)

• Poor Infrastructure (high power costs and long export routes)

• Poor quality standards

• Very low investment in R&D

Opportunity

• Growing Industry

• Integration of Information Technology

• Opportunity in high value terms (by producing more technologically

superior products).
Threat

• Decreasing fashion cycle (increase in seasons resulting in shortening of

fashion cycle)

• Phasing out of quotas (India has to open its protected domestic market
for foreign players, thus making domestic markets suffer)

CONCLUSION:

• Fashion hub will become a focal point to an economic revolution in our

country by fulfilling the primary needs of fashion business and services.
It is a well-recognized fact that glamour of fashion is the prime mover in
promoting the fashion business. Since the manufacturing community
needs designs, sample- services and most of all innovative designs.

• Fashion hub which will provide a set-up of facilities to support creative

and innovative designer and worker, will help to brighten up the
marketing value and hence the Indian economy.