Fashion Hub

Introduction :

Fashion is the need of society ,fashion is mode of action method of conduct ,manner custom sort and way .
Fashion is one only the method or the way how one Is dressed up but it also a style what makes different is the
type of fabric ,usage of threads the combination of colors .

For the global fashion industry, India is a very big exporter of fabrics and accessories. All over the world, Indian
ethnic designs and materials are considered as a significant facet for the fashion houses and garment
manufacturers. In fabrics, while sourcing for fashion wear, India also plays a vital role as one of the biggest
players in the international fashion arena.
India's strengths not only depend on its tradition, but also on its raw materials. World over :
India is the third largest producer of cotton, the second largest producer of silk producer,
the fifth largest producer of man-made fibers.

Need of the study :

Developing a global fashion brand requires innovative designs , seamless supply chain control over retail and
distribution and concentration of quality . A serious reason for India not being successful has been its isolation
in fashion system .
Fashion hub is a forum for all the activities related to fashion.it is an amalgamation of fashion incubators
designers library ,research and development center ,production unit , exhibitions
area ,runways ,boutiques ,flagship stores fashion exhibitions ,product launching ,food joints.
Develop a space that is synonymous to fashion ,a statement of time .To create interactive ,creative and inspiring
platform for various professions, fashion aspirants ,fashion entrepreneurs and to provide high end for Indian
fashion and integrate in various aspects.

To bring new and emerging talent in the world

of fashion under one roof .prepared fashion
graduates ,entrepreneurs ,for the increasingly
competitive and innovation of fashion industry.

Irrespective of the stages in the design process there are

certain factors which have to be dealt with before starting
the works. Some of these may be:
Identify the target market - The market that a firm is
catering to is segregated on the basis of gender, age, social
and economic segment.
Maintaining an Identity for the brand - Every company
has a specific look and caters to a particular clientele. The
price ranges are also fixed since generally they cater to a
specific target market

Fig1.Fashion design process

VISION : Unique powerful identity of Indian traditional fashion

AIM : To develop a fashion hub that has mix of fashion, business, entertainment culture and leisure with a
unique and powerful identity that will be internationally recognized.

OBJECTIVE :
 To create one stop solution for the consumers for fashion related activities and information in different sector
i.e. raw material, production, exhibition etc.
 To incorporate spaces that will help incubators in fashion industry by providing them with marketing support.

 To establish a Centre for the preservation and promotion of Indian fashion manufacturing industry.

 To serve as an architectural statement to associate with because of its presence in a city famous for its specific
architecture, thereby giving the image of the city.

SCOPE : LIMITATIONS :

 Creates a distinctive icon for fashion in a city thus a
landmark.
 It will provide an inter face by creating a permeant
market and event pace for fashion industry
 Highlighting the Indian traditions and culture identity
 Also influences the aesthetic ,theory ,technology and
history
 Also helps in creating awareness about the current
trends and also about the sustainable clothing
 Not all causes that fashion brands advocate are
universally poplar and these can come with
significant risks. Besides potential controversy
from supporting divisive causes brands may
also risk being perceived as hypocritical if they
do not carefully ensure consistency in their
messages and actions
 Not to an institutional level ,this concentrates
only on fashion professional ,fashion
incubators and as a retailer space promoting
fashion market in India

Methodology : Targeting gaps in provision around :

Project feasibility
 Craft and technical skills related to fashion
Data collection manufacture

Literature and live case study  Tailoring

Site study and analysis  Design ang garment technology
Design brief  Digital skills including fabrication
Site zoning
 Management and executive skills
Conceptual design

Final design
 Case study (literature)

1. Xinhee Design Center , Xiamen

Architects: MAD Architects
Location: Xiamen, Fujian, China
Typology : Office
Client : Xinhee government organization
Area: 61535.0 sq. m
Project Year: 2017
Building area : 15,624 sq. m
Building height :45.5 m
Photographs Courtesy: of MAD Architects

Inferences :

• Its an office with an open floors plan and

multipurpose layouts to encourage collaborations
throughout the firms.

• With green space on every floor ,offers highly

flexible workspaces

• Connects each floor visually through atrium.

• They also adopted the tech-proofed design to

anticipate more mobility, change in work styles and
habit .

2. Time square mall,  Naya Raipur, Chhattisgarh

Project name : time squares ,Naya Raipur ,Chhattisgarh
Architect : m/s creative group, Delhi
Built up area: 11,000 sq.m
Building type : Mall

Inferences :

• Times square imparts a totally new definition to

architecture by using natural air and avoiding the use of
artificial cooling system.
• The architect accommodates an abstract use of jail work
as an elevation façade changes at every viewing angle .
Wind tunnels are created in the central courtyard for the
air flow.
• The idea worked across scales to double the visitors
with vast spaces and welcome them with measures of
comfort .in following coherence and hierarchy to the
malls planning