CONTEXT

CONTEXT
The Brief
The brief
Insights
Industry insights
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insights
Industry insights
Fox Sky Sports Cricbuzz CricHQ ESPNcricinfo Star Sports Sony SIX
Sports
New products ✔ ✔ ✔ ✔ ✔
Perspective pieces ✔ ✔ ✔ ✔ ✔

Viewership figures ✔ ✔ ✔ ✔ ✔ ✔

Rights ✔ ✔ ✔

Views on ✔
regulation
Appointments ✔ ✔ ✔ ✔
Deals and ✔ ✔ ✔ ✔ ✔ ✔
partnerships

Growth stories ✔ ✔ ✔ ✔
Talent-led stories ✔ ✔ ✔ ✔ ✔ ✔

Funding and ✔
acquisitions
Campaigns ✔ ✔ ✔ ✔
Industry insights
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Industry insights

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 Industry insights

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 Sources of inflUence
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So what does all of this mean?
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The Approach
The Approach
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Media Lists
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About us
FULL- SERVICE COMMUNICATION CAPABILITIES
Our Clients
STANDARD OPERATING PROCEDURES
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MONTHLY
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Scope of Work
Scope of Work
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Scope of Work
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oUtcome
oUtcome & Impact
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 measurement
4. Behaviour Changes
Focus
3. Opinion Shifts Changed Behavior

Focus Changed Opinions Tools Client business

2. Media and Peer to statistics
Tools
Peer Dialogue Survey Research
e.g increase in
1. Communication Output Focus Media and Peer to Peer
e.g % awareness of client
GRPs/TRPs, market
brand, % considering/
Focus share, increase in
Work Products preferring client
the number of
Tools Media and brand, %
Tools Output measurement advertisers, # of
conversation analytics hearing/believing
requests for
engagement
e.g # of meetings, information, # of
messages,
speaking engagements, e.g # of blog mentions, referrals from blog
% agreeing with
reviews, news releases media coverage, tone to unique URL
brand positioning or
sent, emails sent out, of coverage, etc landing page, etc.
issue framing, etc.
etc.
The team
profiles
Papri Dev
Deepika Sandhu
Adarsh Nalam
Mitesh Karamchandani
Why Zeno?
THE TEAM
THE RECORD
THE ROLE
THE CLINCHER