DATA SCIENCES 2020

WEBINAR SERIES

Research: Proprietary Tools

October 15, 2020
TODAY’S AGENDA
PROPRIETARY RESEARCH TOOLS

PHOT • About Proprietary Research Tools

O • Key Pillars: Capabilities

Nicole Langendorf
• Get In Touch
Global Product Development Director
Publicis Media
Data Sciences Practice
 Proprietary Research Tools
Consumer
Futures &
Trends
Custom
Analytics Consumer
Research
Global Data Sciences
Research & Analytics is
Data here to help client teams,
Sciences
Research providing a central
Marketplac & Research repository of research
e Analytics Tools & knowledge and expertise
Intelligence Development
on consumers, media,
resources, and tools

US Research
Research Contracts
 Proprietary Research Tools

Strategy

Audience

Proprietary
Research Creative
Tools

Media

Measaure-
ment
 Key Pillars

Key Pillar - Strategy

PRODUCT DESCRIPTION
Contact measurement and planning research/ tool that evaluates
and helps to optimize all forms of contact that brands have at each
point on the consumer journey to drive acquisition and retention

Touchpoints ROI PROBLEM IT SOLVES

Tracker • Determines the most influential contact points in a brand’s
category, as well as the contact points that are best to reach and
engage with brand acquisition and retention audiences
72 countries • Evaluate the strengths and weaknesses of a brand in each contact
point on the consumer journey
MARKET
• Evaluates which contact points reach and engage consumers at
ADOPTION
each journey stage

PRODUCT DESCRIPTION
Proprietary social content tracking. charts the daily performance of
social pages, posts, and user comments across Facebook, Twitter,
YouTube, Instagram and VKontakte.
Socialtools PROBLEM IT SOLVES
• Provides insight into content that is the most engaging for
category consumers, advising a more effective content strategy. 
All countries (exc. China) • Proprietary sentiment scoring for tracked pages and posts
• Client subscription access to full system
MARKET
ADOPTION
 Key Pillars

Key Pillar - Audience

PRODUCT DESCRIPTION
Proprietary, quarterly studies conducted on behalf of Publicis
Media by GWI. The panel studies look deeply at areas such as
channel role and influence, channel reach/frequency and
PACE PANEL duplication, and consumer need states.
PROBLEM IT SOLVES
• Used during the research and strategy phase for target profiling,
channel selection, content planning, and partner selection

43MARKET
countries
ADOPTION
 Key Pillars

Key Pillar - Creative

PRODUCT DESCRIPTION
Real time evaluation of creative strategies and executions, to
incorporate consumer perspectives during the ideation processes.
AGILE CREATIVE
TESTING
PROBLEM IT SOLVES
• Assess creative quality (attention, branding, motivation) and
message relevance of different types of stimulus (ideas,
storyboards, animatics, final copy) during creative development
Active in LatAm,
MARKETglobally available phases with specific consumers.
ADOPTION
 Key Pillars

Key Pillar - Media

PRODUCT DESCRIPTION
Contact mix evaluation and optimization tool to allocate budget
between contact points based on campaign objectives. Integrated
with PACE and Touchpoints for audience selection, r/f,
duplication and task relevancy for 45 channels.
EXPERIENCE PROBLEM IT SOLVES
TOOL • Budget sizing to determine optimal total marketing budget for a
multi-touchpoint campaign based on campaign task/s
• Budget allocation across up to 45 paid and owned contact points
43 countries based on optimizing net Influential Reach for the campaign task
profile.
MARKET
• Budget allocation across up to 45 channels based on optimizing
ADOPTION
net 1+ reach. Uses single source PACE panel for channel r/f and
duplication.

PRODUCT DESCRIPTION
Media mix and budget allocation scenarios based on consumer,
brand, business​and channel reach/response curves.
PROBLEM IT SOLVES
Scenario Planner • Determine the most effective budget allocation for a client using
the optimal mix of media and audiences
• Algorithm uses performance data to disperse dollars between
markets, brands, media types and target groups
All countries
• Informs connections and channel planning based on optimal
MARKET efficiency (reach vs. cost) or effectiveness (volume impact and
ADOPTION ROI)
 Key Pillars

Key Pillar - Measurement

PRODUCT DESCRIPTION
Daily balanced scorecard that tracks the competitive performance
of brands for a conversation topic across three social pillars:
conversation level, quality of content, and community size.
CONVERSABILIT
Y
PROBLEM IT SOLVES
• Diagnostic assessment of brand strengths, weaknesses,
All countries (exc. China) opportunities, and threats in the social space by evaluating
category and conversation competitors
MARKET • Informs social strategies.
ADOPTION
 Get In Touch
Resources and Contact
(Click on Icon/Link)

• Library

• Data Intelligence: Global Research and Analytics Nicole Langendorf

Global Product Development
Group Director, Proprietary Research Tools

•Strategy
Proprietary Research Tools
Audience Creative Media Measurement
https://www.mytouchpoints.net https://app.globalwebindex.com/ Agile Creative Experience Tool https://www.conversability.net
Link to support files Link to support files Link to support files Link to support files Link to support files
Marcel Classes Marcel Classes Marcel Classes Marcel Classes
https://www.mysocialtools.net Scenario Planner/

Link to support files Link to support files

Marcel Classes Marcel Classes
Q&A
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