Job Description

Company
HDFC Life Insurance Company Ltd
Name
HDFC Life, one of India’s leading private life insurance companies, offers a range of individual
and group insurance solutions. HDFC Life continues to have one of the widest reaches among
Company
new insurance companies with about 380+ branches in India touching customers in over 900
Profile
cities and towns. HDFC Life has a strong presence in its existing markets with a strong base of
Financial Consultants. For more information, please visit our website, www.hdfclife.com
Company
https://www.hdfclife.com/
Website
Domain Life Insurance
Number of
1
openings
Full
time/Intern Full Time
ship
Designation Manager– Products
CTC per
annum

1. Product Planning, Development and Management

 Assist in the formulation and development of the product strategy, roadmap
and development calendar by providing support in eliciting, analyzing and
validating company, channel & customer requirements.
 Document and deliver market & product functional requirement specifications
and other related documents as required to manage scope and for use in the
product development process through coordination and liaison with the
necessary functions.
 Analyze necessary market research studies for assess assessment and superior
understanding of consumer usage & attitudes, industry & products
performance trends to define target segments & needs and evaluate their
impact on product strategy & plans.
 Conduct ongoing analysis of existing product suites & associated target
Job
markets of HDFC Life/ competitors to provide in in-depth
depth industry, market and
Description
competitive analysis to assist in the identification and evaluation of new product
opportunities
 Responsible for reporting and assessing a log of proposed enhancements,
majorr complaints and identified gaps for existing products to ensure
continuous product portfolio improvements.
 Anchor new product ideation, regulatory filing & launch
 Support new product launches including marketing collaterals, training content
& initial mon
monitoring of product uptake
 Assist in and maintain communication between the related departments,
regarding product protocols, assisting in research analysis, problem solving and
query resolution.
 Provide analysis and measurement on product effectiveness & p performance in
HDFC Life target markets through analysis of data to guide decisions relating to
 new & existing products.

2. Product Communication and Support

 Assist in development of packaging strategies and implement ongoing
innovative product marketing programs by conducting market research,
competitive analysis and business planning supported by ongoing visits to and
feedback from customers/ non non-customers to ensure that the product
positioning and key benefits are clearly understood.
 Work closely with all departments as necessary (sales, training, customer
service) to assist and drive development of sales collaterals & advice tools,
customer presentations, ssales
ales training materials and other product marketing
collaterals that optimally positions & communicates the strengths of our
products.

3. Product Champion Role

 This KRA specifically captures all other special product development and
management projects (outside area of direct function) allotted from time to
time during the year:
 To be responsible for all activities during the entire project life cycle (discovery
to launch) as project manager and by being part of the team to ensure efficient
& effective iimplementation of the identified projects.

4. Personal Development
 Assist in preparation of your individual KRAs/ principal responsibilities in
discussion with your immediate superior(s), to ensure you have clarity of role
and responsibilities.
 Assist in prep
preparation
aration and implementation of your individual development plans
in discussion with your immediate superior(s).

Experience : 3-8 years

Eligibility
Criteria Education: Post Graduate / MBA

Essential Knowledge / Type of Experience:

 Kinds of insurance products available – Protection, Savings, Retirement,

Annuities, Health
 Basic working experience of Microsoft Word, excel and PPT
Technical
Preferred Knowledge / Type of Experience:
Skills
Required  IRDAI regulations on products
 IRDAI filing process an
and documentation
Personal Attributes / Skills / Competencies:

 Innovat
Innovative thinking
 Conceptualizing
  Analyzing & Problem solver
 Collaborating with multiple stakeholders

Interview In Person or Video Interview

Procedure