Xenocentrism

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 Xenocentrism
• Xenocentrism is the preference for the products,
styles or ideas of someone else’s culture rather than
of one’ own culture.
 opposite to Ethnocentrism.

 Coined by William Graham in 19th century.

 For example, Perfume of France

 Western and Indian movies.

 Xenocentrism in Pakistan
Xenocentrism is on its top in Pakistan.
 Causes of Xencentrism in Pak
Education System

“we must do our best to form a class who may be interpreters between us
and the millions whom we govern, a class of persons Indian in blood and
colors, but English in taste, in opinions, words and intellect”.
Thomas Macaulay
 Role of social agencies

Our social agencies have been failed to

internalize Pakistani ideology.
 Foreign Educational
institutions

Some people in our educational system are from

foreign educational institutions. These people teach
our children that your culture is inferior to us and
you should follow us in
Exploitation of common man
Lack of understanding other’s culture
 Role of media
 Especially electronic media.

A vital role.

 Unfortunately, not doing well.

 Economic situation
• It’s the best criteria for judging the degree of
Xenocentrism in a country.

• People of poor and developing countries

often follow the culture of developed
countries.
• Pakistan has two class culture due to
economy. i.e haves and have nots.
 Illiteracy

• An illiterate man is more vulnerable to

Xenocentrism.
• He doesn’t know what is Pakistani culture.
 Extremism
• We don’t want to be
called as Pakistani
in foreign as been
defamed by extremism.
 Impact of Indian media
“we need not to invade
Pakistan physically,
we have invaded
culturally”
Sonia Gandhi
Impacts of Xenocentrism

Devaluation of one’s own

culture.
Hold of multinationals comp.
 Changes of styles

• Architecture
• Dress
• Food
 Destruction of family system

• We are switching from

our traditional joint
family system to
neolocal family system.
Destruction of national language
Loss of religious knowledge
Loss of classical music
 Danger to collapse of local
market

•Be Pakistani and Buy

Pakistani
 How to overcome
• Institutions must be strong.

• Defining and propagating Pakistani ideology.

• Media should play a positive role.

• Quality of products should be improved.

•
Defining the true culture of Pakistan.

• Promotion of Pakistani culture on international

level.