Creating epic content takes time and effort beyond belief. So, how do you get it done?

You
need a writing habit. I do, too! Here’s what I’m doing about it.

Writing a lot is a skill. And like any other skill you can improve it by practicing every day.
To create a writing habit, you need a routine. Set aside a specific time when you will write.
Every day. And weekends… Christmas. Hungover… Every single day.

Write every day

Start with smaller pieces of content. Every paragraph or section of your epic content can
stand on its own. You can make it a small blog post, case study, rewrite a description for a
related service. Write and publish something regularly. Regularly doesn’t mean every day,
but to keep the momentum, I suggest that you write every day.

I have never been a very fast writer, and the experience has often been like pulling teeth.
To overcome this, I committed to writing something every day. Writing every day is by far
not an original idea, but it is really effective.

Create a word document, Google Docs or any other text document and write something in
it every single day. And I mean EVERY day. Saturday, Sunday, sick day, and your
birthday.

Action: Make a decision and do it. Do it first thing in the morning. I know that
everything needs to be done first thing in the morning. But if you are serious about
installing this habit in your brain do it first thing in the morning for at least 30 days.

How much to write?

Pick a number of words. If you feel that writing is something really hard, then I suggest
you start as low as 200 words per day. Scale up from there. Increase your word count by 10
every day, and by the 30-day mark, you reach 500 words per day. In the beginning, when
the words don’t come easy to you set a time limit of 40 to 60 minutes. Make a rule that you
write at least X words or 60 minutes.
If you see yourself as someone who’s main productivity is in the form of the written word
you should start at 500 words. Set a time limit of one hour. Keep in mind that this is not
about typing speed. The 500 words you write daily are the first draft of a piece of text that
has ideas and flow.

No copy and paste. Sometimes you copy quotes, links, and other material into your
writing. These do not count towards your daily goal. Count only the words that you typed
yourself.

Action: Write about why you want the writing habit or any other topic that is familiar
to you. Get a timer and set it for 60 minutes. Timing will give you an idea of how fast
you write new material and where to set your daily word count limit.

What to write in your daily habit building exercise?

First of all, this is deliberate practice. You sit down and write your words in one go. You
don’t count the work-related emails or chat with friends. Other than that write about
anything.

If you want to improve your website content start with a new blog post. Write a structure
of sub-headings. Add key points for each segment. Elaborate each point with a sentence or
two. And in no time you have yourself a brand new blog post. You can do the same with
product descriptions and services.

You don’t have to write about the same thing every day. However, that would be the fastest
way to get something published. But if you think that today you would like to write about
the weather outside, that’s fine, too. The main goal is to build the writing habit, increase
speed, and thought flow.

Action: On the first day write about what to write about. Create a list of topics with a
sentence or two as an explanation.

When do I publish?
In the beginning, just write! Don’t think about publishing. Don’t think about what others
may think. Don’t mess around with blogging platforms, formatting, and other tech toys.
All this will just get you distracted. Focus. On. Writing!

Action: Make a decision if and how often are you going to publish. When will you do
it? Create a calendar to edit and publish your content. The time it takes to publish
content may surprise you.

Quality of writing and results

Focus on writing. Write even if it’s bad. You are building a habit of expressing yourself.
Your skill will improve over time. Your clarity of thought will improve. You will be able to
better express yourself in writing and speech.
 Read next: 5 Pillars of Your Social Media and Content Marketing Strategy
< https://www.dreamgrow.com/social-media-the-5-legged-approach-part-1/>

But what if you don’t see yourself as someone becoming a writer or a blogger? You can
write about what happens outside your window or what happened to you yesterday. Or if
you don’t have any ideas, write about not having any ideas. (If you write for a client take a
look at this infographic how to create content ideas < https://www.dreamgrow.com/how-to-
create-content-ideas/> for a new client)

Another benefit of this writing habit is that you will train your brain to be more creative.
You will be able to come up with new ideas and express them much faster. You can read
more about becoming an idea machine here < http://www.jamesaltucher.com/2014/05/the-
ultimate-guide-for-becoming-an-idea-machine/> .

Action: Use a spellchecker and always focus on the mistake you made. Use
Hemingway editor < http://www.hemingwayapp.com/> to make your writing easier to
read and understand. When using Hemingway editor pay attention to the mistakes you
make. Make a point to avoid them next time.

What if I’m interrupted?

Turn off all the interruptions for the time of writing habit building exercise. But even then
emergencies come up, and you may need to stop before you reach your daily goal. Make
sure you come back the same day and finish your word count. Add a hundred words so
your brain wouldn’t get any ideas about finding emergency excuses to get off easy. If you
can’t finish on the same day double the words for the next day.

 A professional writer is an amateur who didn’t quit. — Richard

Bach

Action: Do not go to bed before you have completed your daily writing task.

Skipping
Don’t break your writing habit. Write every day. Even if you feel that there’s nothing to
write about. Write about how there’s nothing to write about. Look out of the window and
write what you see. The key is to build a habit. Consistency is the key! In the initial
months, the unbroken chain of writing days is the most important thing. More important
than the quality of the content created.

Seinfeld technique
I read that Jerry Seinfeld used a simple calendar system to pressure himself to write. Here’s
how it works:

Get a big calendar that has a whole year on one page and put it in a prominent place.
Get a big red magic marker.
For each day that you do your task of writing, put a big red X on that day.

After a few days, you’ll have a chain. Just keep at it, and the chain will grow longer every
day. You’ll like seeing that chain, especially when you get a few weeks under your belt.
Your only job next is not to break the chain.

 DON’T BREAK THE CHAIN!

Action: Get the calendar and the marker. But if you slip? Don’t let your brain come up
with any excuses and write twice as much on the following day. If you have
unexpected insane workload for some reason, then you can reduce the daily task to
half. If you had a 500-word goal make it 250. But not for more than a few days.
I am on my 304-day streak writing this sentence, and I have 431 words to go to get my
chain to 305 days. This whole post is part of my habit-forming process.

Read next: Leading E-commerce Website Design Trends in 2019

< https://www.dreamgrow.com/ecommerce-design-trends/>

Update: Now 254 days later on day 558, the writing habit has really taken root, and my
writing speed has nearly doubled. I don’t mean the speed of typing but how fast I’m able to
get ideas and form sentences to express them. The typing speed is not much faster. This
seems unbelievable when I look back to my first 30-day writing challenge <
https://fixwillpower.com/blog/my-30-day-writing-challenge/> .
Another improvement that I noticed is that there are almost no days when I don’t have
something to write about.

How long does it take to build a writing habit?

There’s a myth that you can build a habit in 21 days or month. It will take considerably
longer than that. The research shows <
http://onlinelibrary.wiley.com/doi/10.1002/ejsp.674/abstract> that on average a habit takes
66 days to form. Harder things, like writing, take even more time. So, when you start to
build a writing habit consider that it will take you about three months. After that it
becomes automatic.

Plan ahead! During the three-month period, there will be times when you want to skip. You
can rationalize skipping your habit building for days. Don’t! Skip one day, and you can
pick it up. Skip twice, and you are lowering the chances of getting the new habit installed.
By a lot!
 Action: Make a decision! Next 30 days you write every day. And then another 30.

Publish or don’t!
During the habit-forming period of your writing career, you may publish or just write for
yourself. I suggest that you publish something at least every other week. You have to
consider that publishing means editing. Editing takes more of your time and does not count
towards your daily habit building volume.

If you choose to publish, ask for feedback from your readers. Feedback helps you improve.
However, don’t take the comments too seriously. Your goal at that point is to build a habit
that will stick with you for the rest of your life.

Update: The result of 500+ days of writing is more than 250 thousand words of content. I
have published around 150 thousand words in various formats. One hundred thousand
words sit in my Word doc and wait to put in front of the audience. Some of will never get
published as I wrote just for myself:

To generate ideas
To think deeper about important issues
To internalize new concepts
Mental vomit, just to clear my head and get there 500 words out

Always go back and check if you can publish something. The feedback you get helps you
improve your writing.

And sometimes it will motivate you. I published a short piece of content in my Estonian
blog. It sat in my writing doc for almost 6 months. After publishing it, one reader
commented that it was the best piece of marketing content he had read the whole year.

______________
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