What Now Campaign

Summary
If street evangelists can lead strangers into a decision, why can’t we lead strangers to move and take
action for the environment? This advocacy aims to address Climate Change in ways students will be taking
part in. Specifically, it seeks to educate and ultimately drive people to action. Hence, the name “What
Now?” This advocacy presents simple, transferable, and easy-to-use tracks that will help start a casual
conversation with a stranger or a friend - driving the person to move for the better.

Scope of Campaign
What Now is both an online and offline campaign. The medium used in the online campaign is Social
Media, while printed collaterals will be used for the offline campaign. Online campaign on social media,
through a page, will present consistent updates and publication materials that will not only inform, but
compel the people to act. Offline printed collaterals, however, will be the main instrument used. The
values in the campuses become the values in the community – for that reason, the target campaign reach
of this advocacy are students. Furthermore, a major part of social media users are students, thus students
are more available.

Rationale
With the growing accumulation of greenhouse gases in the atmosphere, it has resulted into seasonal
changes over a long period of time or to simply put it, Climate Change. The potency of the effects and
evidences of Climate Change has pressed the issue on a global stage. Tackling the phenomenon head on
will require adjustments and changes by the community to national and to international. Mainly, the
advocacy is technically based on the physico-chemical parameters of water bodies. Countless advocacies
have been present even before to counter Climate Change, and most of the present advocacies operate
online, educating internet users about Climate Change. However, there is less to zero actions really taken
by the internet users. This advocacy seeks to address that gap. Thus, small local steps done globally
overtime will impact the global scale.

Campaign Strategy
With the online presence of the advocacy, publication materials on Climate Change will be presented. The
advocacy will establish a brand and identity online and offline which people can easily identify. Online
publication materials consist of original materials to observe consistency of the brand. It will include
infographics and facts containing information about climate change, its effects, causes, evidences, and
steps on countering it; videos containing related and relevant content; updates on the offline presence
and actions taken by the locals; comics about climate change; and other visual presentations on climate
change. On the other hand, offline campaign entails offline presence. It will involve casual surveys,
presentation of tracks, challenges, and local environmental actions. Mainly, the offline campaign of the
advocacy utilizes face-to-face conversations either with a friend or a stranger. Basically, the goal is to share
the Climate Change story, educating the person about it, then leading him/her to move. The printed
collaterals will be so simple to use, anyone can use it and share it anytime anywhere.
Risks
The main risk identified will be the resources. The online campaign will need a team to operate
consistently. To address that, the current team will open for volunteers, mainly on graphic design work,
content writing, video editing, and page managing, for the online presence to operate to the optimum. In
the offline campaign, finances will be needed to publish and print the collaterals needed. The team will
raise funds from people and businesses who will support the advocacy. So technically, the only risk faced
by the team is the sustainability of the advocacy, and to address it is the call for sponsors and volunteers.

Monitoring and Evaluating

With the need for a global cooperation to address Climate Change, the advocacy aims to inform people
about it and compel them to move, one life at a time. After the personal conversation done offline, people
are to decide whether to sign a commitment card in taking part in addressing the phenomenon. When
signed, they are communicated through texts and chats online on updates, information, and reminders.
In the online platform, however, the advocacy seeks to present informative and compelling content. Thus,
as people share the publication materials online, the team aims to establish a community of people who
are aware on the environment and equip internet users to choose action than apathy.