Presentation by:

Chaitanya
V Srivaidhik
 ABOUT THE COMPANY

• Founded :14 March 2013 as Turbo Megha Airways

• Commenced operations :12 July 2015
• Hubs :Rajiv Gandhi International Airport(Hyderabad)
• Fleet size :3
• Destinations :9
• Headquarters :Hyderabad, Telangana, India
• Key people :Vankayalapati Umesh, managing
director Ram Charan, director Prem Kumar
• Website :www.trujet.com
 ABOUT THE COMPANY

• Turbo Megha Airways Pvt Ltd, operating under the brand name Trujet, is
an Indian low-cost regional airline based at Rajiv Gandhi International
Airport in Hyderabad.
• It was founded in 2013 by Vankayalapati Umesh, managing director of
Turbo Aviation.
• The airline, which began operations in July 2015, focuses on connecting
Tier-2 cities and targets pilgrims and middle class travelers. As of
November 2016, Trujet flies to nine destinations in India using three ATR
72-500s.
• It adopted the brand name Trujet in February 2015
 NATURE OF COMPANY

• Plan is to focus on smaller aircrafts and smaller routes

• Focus on busy routes between tier II cities
• Set Break Even bench mark at 12-24 months from first
flight
• Trujet plans to offer transport services to and from the
airports on these routes
 OBJECTIVE OF THE AD

• To attract the target customers

• To create awareness of their offers
• To establish the brand in minds of customers
• To increase the brand power
• Ultimately to increase the overall business
 MEDIA COMMUNICATED

The Ads of company are effectively communicated in

following social media:
• Facebook
• Instagram
• YouTube
• LinkedIn
• Twitter
 USEFULNESS & EFFECTIVENESS OF
THE AD

• Low prices
• Complementary meals
• Discount vouchers
• Low rates on excess baggage
• 10% discount for South Indian Film Artists
• Special discounts on festivals (starts at Rs. 999)
• Owned by Ramcharan - Attracting customers
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