Southwest Airlines

How to integrate culture as they grow

Group 11
Problem Statement:

How can Southwest airlines expand their business while maintaining their
status as low fare airlines providing the same level of customer service and
performance?
SWOT Analysis
Strengths:
● Strong brand name given that it is one of the
largest airlines in America
● Low cost Carrier
● Less chance of the culture being imitated
Opportunities:
● Growing as the largest airline in the country
● Entering the international market
Weaknesses:
● Ticketing is not done through agents
● Lower than average remuneration for
employees
● Low revenue associated with low fares
Threats:
● Similar models by Other Airlines
● Overconfidence of the company
● Next leadership
● How to propagate the culture as they grow
larger everyday
 Possible Solutions

● Conduct training and awareness sessions to all employees such that the culture and values
of the organisation were not taken for granted
● Implement and reform HR policies such that potential candidates amongst the employees
can be chosen for leading the organisation
● Onboarding programs teaches newcomers the employer's value system, norms and desired
organizational behaviors. Employers must help newcomers become part of social networks
in the organization and make sure that they have early job experiences that reinforce the
culture
● Reward & Recognition programs: These programs are key mechanisms employers can use
to motivate employees to act in accordance with the organization's culture and values