Finely Tuned Dan Rhatigan

@ultrasparky
Typography
(Sweating the Small Stuff)
Kerning

Finely Tuned Typography Dan Rhatigan

Ligatures

Finely Tuned Typography Dan Rhatigan

Ligatures and Alternates

Finely Tuned Typography Dan Rhatigan

 Alternates

Finely Tuned Typography Dan Rhatigan

How ligatures work

f+i+l+m = fi+l+m
film = film

Finely Tuned Typography Dan Rhatigan

Ligatures
The affluent fjords started
to flood after the officials
offhandedly cut final offers.
The affluent fjords started
to flood after the officials
offhandedly cut final offers.
Finely Tuned Typography
BEMBO BOOK
The affluent fjords started to flood after the officials
cut financing offers. During the winter season there
is usually little inflow of freshwater. Surface water
and deeper water (down to 100 meters or more) are
mixed during winter because of the steady cooling of
the surface and wind. In the deep fjords there is still
fresh water from the summer with less density than the
saltier water along the coast. Offshore wind, common
in the fjord areas during winter, sets up a current on the
surface from the inner to the outer parts. This current
on the surface in turn pulls dense salt water from the
coast across the fjord threshold and into the deepest
parts of the fjord.
The affluent fjords started to flood after the officials
cut financing offers. During the winter season there is
usually little inflow of freshwater. Surface water and
deeper water (down to 100 meters or more) are mixed
during winter because of the steady cooling of the
surface and wind. In the deep fjords there is still fresh
water from the summer with less density than the
saltier water along the coast. Offshore wind, common
in the fjord areas during winter, sets up a current on the
surface from the inner to the outer parts. This current
on the surface in turn pulls dense salt water from the
coast across the fjord threshold and into the deepest
parts of the fjord.
Dan Rhatigan
Ligatures
The affluent fjords started
to flood after the officials
offhandedly cut final offers.
The affluent fjords started
to flood after the officials
offhandedly cut final offers.
Finely Tuned Typography
QUIRE SANS
The affluent fjords started to flood after the
officials cut financing offers. During the winter
season there is usually little inflow of freshwater.
Surface water and deeper water (down to 100
meters or more) are mixed during winter because
of the steady cooling of the surface and wind. In
the deep fjords there is still fresh water from the
summer with less density than the saltier water
along the coast. Offshore wind, common in the
fjord areas during winter, sets up a current on the
surface from the inner to the outer parts. This
current on the surface in turn pulls dense salt
water from the coast across the fjord threshold
and into the deepest parts of the fjord.
The affluent fjords started to flood after the
officials cut financing offers. During the winter
season there is usually little inflow of freshwater.
Surface water and deeper water (down to 100
meters or more) are mixed during winter because
of the steady cooling of the surface and wind. In
the deep fjords there is still fresh water from the
summer with less density than the saltier water
along the coast. Offshore wind, common in the
fjord areas during winter, sets up a current on the
surface from the inner to the outer parts. This
current on the surface in turn pulls dense salt
water from the coast across the fjord threshold
and into the deepest parts of the fjord.
Dan Rhatigan
Discretionary Ligatures
THE AVANT-GARDE REFERS PRIMARILY
TO ARTISTS, COMPOSERS & THINKERS
WHOSE WORK IS OPPOSED TO
MAINSTREAM CULTURAL VALUES AND
HAS A SOCIAL OR POLITICAL EDGE.
THE AVANT-GARDE REFERS PRIMARILY
TO ARTISTS, COMPOSERS & THINKERS
WHOSE WORK IS OPPOSED TO
MAINSTREAM CULTURAL VALUES AND
HAS A SOCIAL OR POLITICAL EDGE.
Finely Tuned Typography
ITC AVANT GARDE
AVANT GARDE WAS A MAGAZINE NOTABLE
FOR GRAPHIC AND LOGOGRAM DESIGN
BY HERB LUBALIN. THE MAGAZINE HAD 14
ISSUES AND WAS PUBLISHED FROM JANUARY
1968 TO JULY 1971. The magazine was
based in New York City. Avant Garde had
a modest circulation but was extremely
popular in certain circles, including New
York’s advertising and editorial art directors.
Herbert F. Lubalin, a post-modern design
guru, designed the magazine’s logo, which
gave birth to a well-known typeface of the
same name.
AVANT GARDE WAS A MAGAZINE NOTABLE FOR
GRAPHIC AND LOGOGRAM DESIGN BY HERB
LUBALIN. THE MAGAZINE HAD 14 ISSUES AND
WAS PUBLISHED FROM JANUARY 1968 TO JULY
1971. The magazine was based in New York
City. Avant Garde had a modest circulation
but was extremely popular in certain
circles, including New York’s advertising
and editorial art directors. Herbert F. Lubalin,
a post-modern design guru, designed the
magazine’s logo, which gave birth to a well-
known typeface of the same name.
Dan Rhatigan
How alternates work

g+a+m+e = g+a+m+e
game = game

Finely Tuned Typography Dan Rhatigan

Contextual Alternates Elegy

Elegies are serious poems The International Typeface

Corporation was one of the world’s

of profound reflection first type foundries to have no history

in the production of metal type.

Elegies are serious poems The International

Typeface Corporation was

of profound reflection one of the world’s first type

foundries to have no history in
the production of metal type.
Finely Tuned Typography Dan Rhatigan
Stylistic Alternates (Stylistic Sets) METRO NOVA

Waves & beds & William Addison Dwiggins was an American

type designer, calligrapher, and book designer.
He attained prominence as an illustrator
and commercial artist, and he brought to

19 other things
the designing of type and books some of the
boldness that he displayed in his advertising
work. His sans-serif typeface Metro was
developed by Linotype in the late 1920s
in response to similar type being sold from
European foundries such as Erbar, Futura, and
Gill Sans, which Dwiggins felt failed in the
lower-case.

Waves & beds & William Addison Dwiggins was an American

type designer, calligrapher, and book designer.
He attained prominence as an illustrator
and commercial artist, and he brought to

19 other things
the designing of type and books some of the
boldness that he displayed in his advertising
work. His sans-serif typeface Metro was
developed by Linotype in the late 1920s
in response to similar type being sold from
European foundries such as Erbar, Futura,
and Gill Sans, which Dwiggins felt failed in the
lower-case.

Finely Tuned Typography Dan Rhatigan

Small Caps GEORGIA & JOANNA NOVA

Trading in the nyse and Trading in the nyse and nasdaq closed at 5 pm
today. As of January 24, 2007, all nyse stocks
can be traded via electronic hybrid market.

nasdaq closed at 5 pm
Customers can now send orders for immediate
electronic execution, or route orders to the floor
for trade in the auction market. In 2007, in
excess of 82% of all order volume was delivered

today
to the floor electronically. nyse works with US
regulators like the sec and cftc to coordinate risk
management measures in the electronic trading
environment through the implementation of
mechanisms like circuit breakers and liquidity
replenishment points.

Trading in the nyse and Trading in the nyse and nasdaq closed at 5 pm
today. As of January 24, 2007, all nyse stocks
can be traded via electronic hybrid market.

nasdaq closed at 5 pm
Customers can now send orders for immediate
electronic execution, or route orders to the
floor for trade in the auction market. In 2007,
in excess of 82% of all order volume was

today
delivered to the floor electronically. nyse works
with US regulators like the sec and cftc to
coordinate risk management measures in the
electronic trading environment through the
implementation of mechanisms like circuit
breakers and liquidity replenishment points.

Finely Tuned Typography Dan Rhatigan

Figure Styles

Lining figures, tabular Oldstyle figures, tabular

Hh|0|1|2|3|4|5|6|7|8|9|x Hh|0|1|2|3|4|5|6|7|8|9|x
Hh|3|1|4|1|5|9|2|6|5|3|x Hh|3|1|4|1|5|9|2|6|5|3|x
Lining figures, proportional Oldstyle figures, proportional

Hh|0|1|2|3|4|5|6|7|8|9|x Hh|0|1|2|3|4|5|6|7|8|9|x
Hh|3|1|4|1|5|9|2|6|5|3|x Hh|3|1|4|1|5|9|2|6|5|3|x

Finely Tuned Typography Dan Rhatigan

Figure Styles GILL SANS NOVA

By 2013 about 80% of the By 2013 about 80% of the world’s population used
mobile phones. An estimated 33% owned personal
computers in 2010, and 46% used the Internet

world used mobiles. 33% used by 2016, compared to about 1% in 1996. The
distribution of modern technology is not equal: in
2012 it was estimated that 1.5 billion people, or

computers by 2010, and 46%

about 20% of the world’s population still lacked
access to electric power, with many more having
only intermittent or poor access.

used the Internet by 2016.

Maternal mortality: 1990 2000 2016
United Republic of Tanzania 910 770 410
United States of America 12 13 28

By 2013 about 80% of the By 2013 about 80% of the world’s population used
mobile phones. An estimated 33% owned personal
computers in 2010, and 46% used the Internet by

world used mobiles. 33% used 2016, compared to about 1% in 1996. The distribution
of modern technology is not equal: in 2012 it was
estimated that 1.5 billion people, or about 20% of

computers by 2010, and 46%

the world’s population still lacked access to electric
power, with many more having only intermittent or
poor access.

used the Internet by 2016.

Maternal mortality: 1990 2000 2016
United Republic of Tanzania 910 770 410
United States of America 12 13 28

Finely Tuned Typography Dan Rhatigan

Figure Styles NEUE SWIFT

By 2013 about 80% of the By 2013 about 80% of the world’s population
used mobile phones. An estimated 33% owned
personal computers in 2010, and 46% used the

world used mobiles. 33% used Internet by 2016, compared to about 1% in 1996.
The distribution of modern technology is not
equal: in 2012 it was estimated that 1.5 billion

computers by 2010, and 46% people, or about 20% of the world’s population
still lacked access to electric power, with many
more having only intermittent or poor access.

used the Internet by 2016. Maternal mortality: 1990 2000 2016

United Republic of Tanzania 910 770 410
United States of America 12 13 28

By 2013 about 80% of the By 2013 about 80% of the world’s population
used mobile phones. An estimated 33% owned
personal computers in 2010, and 46% used the

world used mobiles. 33% used Internet by 2016, compared to about 1% in 1996.
The distribution of modern technology is not
equal: in 2012 it was estimated that 1.5 billion

computers by 2010, and 46% people, or about 20% of the world’s population
still lacked access to electric power, with many
more having only intermittent or poor access.

used the Internet by 2016. Maternal mortality: 1990 2000 2016

United Republic of Tanzania 910 770 410
United States of America 12 13 28

Finely Tuned Typography Dan Rhatigan

There is nothing simple or dull in
achieving the transparent page. Beatrice Warde
Vulgar ostentation is twice The Crystal Goblet,
as easy as discipline. When you 7 October 1930
realise that ugly typography
never effaces itself, you will be
able to capture beauty as the
wise men capture happiness by
aiming at something else.
Finely Tuned Typography Dan Rhatigan