Well, the difference between ethnocentrism and cultural relativism it's not a little one.

They are
in fact two opposite ways of conceiving the relationship between cultures.

Ethnocentrism is the tendency to think of your own culture as the norm and to defend your
culture as the only valid worldview. It is a common phenomenon and it is found in many
cultures. It is a natural feature of humans and it is as common in remote African villages as it is in
modern Western states.

There is a simple way to explain ethnocentrism and how it works. Imagine a man who drive his
car everyday and has been taught to stay on the right side of the street when he does so. This
man then goes to a country where people drive on the left side. After he has returned home he
goes to his friend's house for dinner and then he says “ It is incredible, all the people drive in the
opposite way. They all drive on the wrong side!”.

On the other side we have cultural relativism. We have seen that every culture has the natural
tendency to adopt a particular view on the worldworld. A cultural relativist is a person who
adfirm that every culture has to be understood in his particular context and that cultures should
not be thought as universally valid worldviews but as particular expressions of a people.

This it's not the same as saying that every cultural expression has the same value and that
everyone should respect everything about other cultures without a legitimate criticism of some
aspects of that culture. That is a political application of cultural relativism, with his pros and his
cons, and this it's not really the place to discuss it. We are only saying that that cultural relativism
is meant to be used to understand someone's culture not to reject or accept it.

A cultural relativist approaches foreign cultures without ethnocentrism(or at least with less
prejudices)and is ready to enjoy the difference instead of seeing it as something deviant from
the norm. He is aware that culture evolve in different contexts and that they should not be
compared but understood in their own peculiarity.

Yardstick- a standard used for comparison.

Is ethnocentrism bad or good? On the one hand, ethnocentrism can

lead to negative judgments of the behaviors of groups or societies. It can also lead to
discrimination against people who are different. For example, in many countries, religious
minorities (religions that are not the dominant religion) often face discrimination. But on the
other hand, ethnocentrism can create loyalty among the same social group or people in the
same society. For example, during the World Cup or Olympics, you may tend to root for your
own country and believe that the players or teams representing your country are much better.
National pride is also part of ethnocentrism.
Cultural relativism refers to not judging a culture to our own standards of what is right or wrong,
strange or normal. Instead, we should try to understand cultural practices of other groups in its
own cultural context