Definisi resort : (buku peter murphy)

From the simple origins of public baths and restorative mineral springs their typical structure
became ‘an atrium surrounded by recreational and sporting amenities, restaurants, rooms, and
shops’ (Mill, 2001: 4). In short, this structure forms the basic model of a modern resort.For
example,a resort is often designed to emphasize a core activity,be it a beach,a golf course or a
heritage site,and to support that with key accommodation,restaurants and retail opportunities.

Ernst and Young (2003:4): A resort is ‘tourist accommodation catering primarily to leisure
travelers,providing a range of recreational facilities and differentiated by experiential qualities in the
context of a particular regional destination’.

Syarat resort : (buku peter murphy)

Mill (2001: xv) considers resorts have a combination of elements that make them distinctive.These
are:

■ the recreation attractions that draw guests to the resort;

■ activities to occupy the guests during their stay.

Within these descriptors of resorts and their management needs certain commonalities can be
identified.Resorts are distinctive in that they:

■ Are established as tourism businesses: When they are planned and financed it is with the specific
intent of creating an attraction that will draw visitors.

■ Convert visitors into guests: To make a profit and long-term success of the business most resorts
must convince enough visitors to become overnight guests.The exceptions are those resorts
focussing on a local day-trip market.

■ Attempt to hold their guests on-site: By providing a critical mass of activities – in addition to the
accommodation there must be sufficient attractions and activities to keep the guests occupied
during the day and night.

■ Attract guests and hold them with superior quality facilities: To keep the guests on-site these
attractions and activities need to be of the highest quality.

■ Cosset guests with superior service: To complement the quality facilities and to obtain the most
from the experience for the guest and the resort,the resort needs quality staff who can deliver
superior service.
Klasifikasi resort : (buku bruce prideaux)

The observation that the timeshare product has been differentiated in product type is supported by
a tiered classification system proposed by McMullen and Crawford-Welch (1999). In this system,
there are five levels of timeshare products available in the marketplace: luxury, up-market, quality,
value, and economy. The luxury market provides a product in the $20,000 range per interval that is
commonly found in tourist destinations, and it offers a wide array of services and amenities. The
luxury timeshare product is often a penthouse style of construction with about 1,500 square feet or
more of unit space. The up-market is priced a little lower at $15,000 to $25,000; it is also a
destination resort with approximately 1,000 square feet of space for a one-room unit and 1,800
square feet for a two-bedroom unit. The quality level is priced at $9,000 to $17,000 and is located in
a destination area, with an average square footage of 800 for a one-room unit or 1,400 for a two-
bedroom unit. The value level is often considered a regional resort/facility that is priced in the
$7,000 to $10,000 range. The one-bedroom unit in this type of facility has about 800 square feet of
space, whereas the two-bedroom unit has 1,000 square feet of unit space. The economy level also is
found in regional markets, is priced from $5,000 to $8,000, has 600 square feet for a studio unit, and
is approximately 900 square feet for a one-bedroom unit (McMullen and Crawford-Welch, 1999;
Upchurch, 2002).