FINAL YEAR PROJECT

SUBJECT: Marketing
GROUP MEMBERS

NAMES ROLL NUMBER CLASS AND SECTION

(F15BA034) Section A (Morning)

1. Muhammad Ussama
Majeed

2. Sumaira Aslam (F15BA024) Section A (Morning)

3. Maryam Aftab (F15BA103) Section A (Afternoon)

4. Rabia Gull (F15BA004) Section A (Morning)

5. Mehroosa Bari (F15BA049) Section A (Morning)

SUPERVISOR: Mam Hina Saleem

INSTITUTE OF BUSINESS AND INFORMATION TECHNOLOGY

UNIVERSITY OF THE PUNJAB (IBIT)
 IDEAS
Idea#01
3D AUGMENTED REALITY TECHNOLOGY IN SHOPPING

Customers complain that it’s difficult to find exactly what we want to

buy. It’s very complicated to find the right size. 3D AR or Virtual Reality
(VR)Technology is about both fit and style. We want to introduce this technology
in Pakistan because it is a major gap in our country. We will introduce magic
mirror for fabric brands of Pakistan and apps for E-Commerce clothing sites.
Through virtual fitting mirrors, customers can view different outfits with simply a
swipe of the hand, and the retailers can keep measurements on file to ensure the
perfect size every time. In addition, VR allows designers to better create new
products by getting an immersive 360° look at the clothes that they are creating.
Our VR app it takes a scan of your body using your phone’s camera. Our Virtual
Clothes Fitting App captures a user’s measurements in mere seconds and the
measurement data is then translated across multiple product lines and used to
create custom-fitting garments. Our Virtual Fitting App provide customization
accordingly for men and women of any height, weight, or body type.
Our services include:
 Place tailoring orders and get your custom-made outfit without stepping
into a shop.
 Option to personalize monogram with customizing fonts and text.
 Custom tailor with 3D design tailor engine with a comprehensive design
feature database for variety suits
TARGET AND SCOPE
 Our target audience is basically Fabric brands and E-Clothing Business
 We aimed to provide best quality products
 We also have fast mover advantage by introducing AR fitting cloths in
fashion industry
 The step-by-step guide to body measuring or pick up a standard size.
IDEA#02
FINISHING SCHOOL
Our Finishing School Aim is to bridge the income gap in our society by
developing soft skills (communication, leadership, confidence, teamwork, public
speaking) in our fellows which are highly sought after by industry experts. We
serve not only as a platform for open and passionate discussions on challenges
faced by our nation, but we also brainstorm and incubate innovative ideas and
provide pragmatic solutions to daunting problems confronting our youth. Our
finishing school introduce fellowships, Cohort, training sessions and youth camps
for fresh graduates. The fellowship is an intensive learning program spanning
over a period of 6 months. Instead of following the same university approach, we
focus on developing the practical skills which you cannot learn by reading books
and attending regular lectures.
Our fellowship services include:
 Three weekly online courses
 Four engaging in-person sessions (activity based) over the weekends
 Weekly project works and activities provided over Google Classroom
 One-on-one career counselling Commented [um1]:

OBJECTIVIES AND AIMS

 Nourishing individuals and nation to make Pakistan a beacon of hope and
source of inspiration for rest of the world
 Developing youth for successful Life to create a Progressive and Prosperous
Pakistan
 Encouraging fresh graduates to start their own startups and online business
 Our mission is that our 90% fellows will get dream jobs within one year of
training in our finishing school
IDEA#03
ARABIAN EATERY
Our idea is to introduce an Arabian food truck in streets of Lahore with full
Arabic taste including the Arabian specialties like “kabsa” and Mandi along with
shawarma with the original Arabic taste.
We will also provide people with Arabian sweet dishes like kunafa and other
Arabic delights under one roof. Not only the idea has the uniqueness of moving
vehicle it also is easy to operate as rental expenses are cut out. Another major
and highly noticeable advantage is that it can cater the target audience at
different locations for instance moving from one college to another or from one
University to another can increase the area where the service is to be offered. It
hence increases the span of profitability

Our services include:

 To provide an environment with an Arabic theme along with the pure
Arabic taste.
 To provide people with a different taste of food apart from the spicy desi
Pakistani food.
 To provide people with quality food at economic and affordable prices.

SCOPE AND AIM

 Quality services
 Providing nostalgic environment
 Providing original Arabic taste of food
 To fulfill the requirements of our customers
 Affordable and economic prices
IDEA#04
RELAXING CENTRES (COMFORT ZONE)

Our idea is to introduce a peaceful place for people of every class and age
to relax and release stress at economic prices. As we known that people are
mentally and physically saturated after a hectic week, they need a peaceful place
where they can spend some time alone to relax themselves. So, we want to
introduce a comfortable place for such people to relax.

Our services include:

 To provide a peaceful environment to people to relax themselves.

 To provide an opportunity to our customers to meet new people of
different professions and to socialize
 To provide best quality services at economic and affordable prices.

BACKGROUND
As we know there are only a few clubs, spas, and gyms and play land for
middle class people in Pakistan. So, our basic target market is middle class people.
This place will provide middle class people an opportunity to relax, release their
stress and socialize themselves at one place at economic prices. In this way we
are introducing a new trend in market.

TARGET AUDIENCE
Our target market is working men and women along with their children. As
working parents don’t have enough time for their children during week days. So,
this place provides an opportunity to those working people to relax and release
stress along with the enjoyment provided to their children. In this way they also
can relax and give time to their children at the same time which is difficult for
them during week days.

SCOPE
 Quality services
 Affordability
 To fulfil the need of our customers
 To introduce the new idea in market
IDEA#05
RESTAURANT IN TRAIN

While traveling via train most of the people buy food items from the stores
or canteens on the station. They don’t bother the quality, either those food items
are fresh or not. This leads to many health issues. Our idea is to open a restaurant
in train. Primarily our mission is to provide the best quality and variety of hygienic
food to the passengers on their seats so that they would get rid of hustle and
rushing crowd on the food stalls at railway stations. As it’s a new initiative which
has never been practiced before so we are targeting ‘Economy Class Passengers’ as
our key market. We will have a complete separate bogie on rent for running our
restaurant business in train. That will be divided in kitchen and employees’ portion;
moreover, our method of delivering food will be simple. The customer can call us
at the given numbers on menu card, to place the order or approach our social
media handles (if accessible) to tell us what he/she wants to eat. Our menu cards
will be displayed in every bogie. To overcome health related problems, there must
be a system to provide people hygienic, pure and fresh food items to people in the
train to economy class. This is the great opportunity for us to start business in train.
Our idea is to give people benefits to enjoy fresh meals during journey at a very
reasonable and affordable price.
Our services Includes:
 Provide excellent food services to the passengers of train
 Offering fairly-priced diverse food options
 Creating an attractive and diverse menu for customer comfort to avail variety
of food at train
 Basic cleaning, grading and packaging as in case of fruits and vegetables
 Providing high quality food to our customer and maintain the reliability of
our quality service to customers.
 Strives to continually improve the new customer experience by improving
the quality of food with old customer’s feedback.
IDEAS FOR RESEARCH

IDEA#06
Factors that influence any customer for impulsive purchasing

IDEA#07
Customer Perceptions: Are well known brands good in quality?
IDEA#08
Effect of brand Outreach through Social Media Marketing & Branding on
consumer purchases