Introduction
Easily prepared processed food served in snack bars and restaurants as a quick meal or to be
taken away is called fast food. Fast food culture was started in the early 90's.in the early 2000
KFC entered Bangladesh as the first International brand of fast food franchise. The objectives of
this study are to probe the reasons why fast food industry is booming day by day in Bangladesh,
also assuming the future prospect of this industry and evaluate the hygienic condition of this
industry.

Executive Summary
Service fast restaurant (SFR) is a privately owned fast food outlet that will be positioned at
Mymensingh Model Town in Dhaka city through our creative approach to the company's image
anddetail presentation. SFR will provide a combination of excellent food at value pricing, with
fun packaging and atmosphere. Service Fast Restaurant is the answer to an increasing demand
for fast food, to be consumed while window shopping and walking around inside a shopping
mall. In today's highly globalized and competitive environment, it is becoming increasingly
difficult to differentiate one fast food outlet from another. In Bangladesh, Dhaka is now
becoming the model metropolis for South Asia's new economic boom. Our main priority is to
establish one outlet in acrowded mall, preferably in one of prominent shopping malls in
Mymensingh. Later, our effort will be further development of more retail outlets in the
surrounding area as well as outside Dhaka. This plan is prepared to obtain a location for the
initial launch of this concept. Additional financing will need to be secured for the later
subsequent outlet, anticipated in year 2 or early in year three. The financing, in addition to the
capital contributions from shareholders, will allow Service Fast Restaurant to successfully open
and expand through year two. The initial capital investment will allow SFR to provide its
customers with a value-driven, entertaining experience through the creativity of its founders.

Company Locations and Facilities:

As we mentioned earlier 

The retail outlet will be rented atone of the target location shopping malls in mymensingh

.SFR locations will range in size from 70

80 meter square and will seat from 20

30 guests. We will equip the outlet with modern furniture and aim for cleanliness and an open
feeling 

Company Locations and Facilities:

As we mentioned earlier 

the retail outlet will be rented atone of the target location shopping malls in Banani

SFR locations will range in size from 70

 – 

 80 meter square and will seat from 20

 – 

 30 guests. We will equip the outlet with modernfurniture and aim for cleanliness and an open
feeling.

Objectives:

To form a presence as a successful local fast food restaurant and achieve a market share

in Bangladesh‟s fast food indus

try.

To expand into a number of outlets by year three

 Mission:
Our main aim is to be one of the most fruitful fast food outlets in Dhaka as well as in
Bangladesh, starting with one retail outlet located inside a major shopping mall in Banani
Model Town.

Service Fast Restaurant (SFR) will strive to be a leading local fast food brand in the local
marketplace. We want our customers to have the total experience when visiting our outlet(s).
Our main focus will be serving high-quality food at a fair value

Company Locations and Facilities:

As we mentioned earlier

the retail outlet will be rented atone of the target location shopping malls in Banani

SFR locations will range in size from 70

80 meter square and will seat from 20

30 guests. We will equip the outlet with modern furniture and aim for cleanliness and an open
feeling.

Objectives:

To form a presence as a successful local fast food restaurant and achieve a market share

in Bangladesh‟s fast food indus

try.

To expand into a number of outlets by year three

Mission:

Our main aim is to be one of the most fruitful fast food outlets in Dhaka as well as in
Bangladesh, starting with one retail outlet located inside a major shopping mall in Banani
Model Town.

Service Fast Restaurant (SFR) will strive to be a leading local fast food brand in the local
marketplace. We want our customers to have the total experience when visiting our outlet(s).
Our main focus will be serving high-quality food at a fair value.

Keys to Success:

To succeed in this business we m

Build a unique, innovative, entertaining menu that will differentiate us from the rest ofthe
competitor.

Must take certain policies that control costs at all times, in all areas and implement a
conservative approach to growth policy

Always serve the products that are of the highest quality.

Generate and provide service which makes customer to be 100% satisfied andmaintaining the
moderate level of excellent services among other competitors.

Endorse good values of company culture and business philosophy 

 Profile of the team

Md. Mohiuddin tipu

 

 – 

 CEO

Mr. Shahed Hossain

 – 

 CFO

 Md. Shazzad Sajib

 – 

 CHIEF

 PRODUCTION

&

 PERSONNEL

 Mr. Taraq Nasim

 CHIEF

 SALES

&

 MARKETING
 COMPANY OWNERSHIPService Fast Restaurant (SFR)

 is a partnership, owned entirely by Md. Mohiuddin tipu, Mr.Taraq Nasim, Md.Shazzad Sajib
and Mr. Shahed Hossain. The financial contribution of the
4 partners are equal, thus the share of profits is also equal. All the partners are active in theope
rations of the business. Following the Partnership Act under the Chamber of Commerce
ofBangladesh, where at least one partner is required to be an unlimit

ed liability partner, we‟veelected Md.Shazzad Sajib to be the unlimited partner, with his and
everyone else‟s mutual

consent.

Start-up Summary:

The retail outlet will be rented at one of the target location shopping malls in Banani.
Startuprequirements will be financed through owner investments.

Start-up Requirements

Kitchen and Fixtures

Furniture and Interior Tk. 500000Rent Tk. 500000Packaging and Stationary Tk. 500000Cash Req
uired Tk. 7000000Others Tk. 1000000

Total requirement --------------------------------

Tk. 9500000