Professional Documents
Culture Documents
Business Plan
Prepared [date]
Contact Information
Iñigo Lopez
Company Website: WWW.AFCOPR.COM.PH
Telephone Number: +63 906 2460 255
Address: 15 Hillcrest Street Cubao Quezon City
TABLE OF CONTENTS
EXECUTIVE SUMMARY
Opportunity
Expectations
OPPORTUNITY
Problem & Solution
Target Market
Competition
EXECUTION
Marketing & Sales
Operation
Milestones & Metrics
COMPANY
Overview
Team
FINANCIAL PLAN
Forecast
Financing
Statements
APPENDIX
Profit and Loss Statement
Balance Sheet
Cash Flow Statement
EXECUTIVE SUMMARY
I. OPPORTUNITY
PROBLEM SUMMARY
SOLUTION SUMMARY
Our corporation embraces using food trucks to travel and bring the Asian
Food Cuisine right next to its customer. Therefore, the distance between the
customer and the Asian Food Cuisine won't matter anymore because our food
trucks will be the ones who will be going to your location so that the customer will
MARKET
itself. Asian Fusion Corporation wants to deal and serve with a different location.
There are other customers in every area, and with that, we can introduce our
great food choices under Asian Food Cuisine. Also, generation Y or so-called
"millennials" are more likely to discover and travel. They are also our inspiration
design our business to have an ideal food truck that can travel in a different
we are offering but also by marketing our business. Our marketing strategy is
more focused on how to deliver the taste of Asian Food Cuisine without going to
that respective countries, but by just hooking up into our food trucks.
COMPETITION
business, is, of course, none other than the sit-down restaurants and fast-food
chains, because of the comfortability that they can give to their customers, also
because of the speed of service that they can provide to their customers because
they have more staffs than our food trucks. One of our indirect competitors is
those restaurants that serve other types of food cuisines such as western food
cuisine because they might get the customers attraction instead of hooking up
WHY US?
value to their convenience. We will provide our best to provide the most delicious
and affordable Asian food cuisine with just a footstep closer to our customer. We
are bringing the Asian Food Nationalities without the hassle of traveling into that
Our business is expected to become a tool to serve and bring Asian Food
Cuisine to its customers in different areas and locations every month. It is also
our gratitude, to be expected that we will do our customer as fastest and reliable
that our staffs can. In terms of our food, it is also likely that we will not stop
embracing to integrate every little thing that Asian Food Cuisine has. Our food
truck is expected to be as high quality as possible, and we will not stop serving
OPPORTUNITY
One of our problems is how to deliver and bring the Asian Food Cuisine to
customers who cannot travel to different Asian countries to try their Asian food
nationalities personally? Also, how can we manage to bring the quality of Asian
OUR SOLUTION
many purpose food trucks that will serve as the home of your Asian food cuisine.
Our food truck will travel in different areas and locations of the countries every
month. Therefore, our fellow customers are more convenient than letting them
travel into other Asian countries to try their food nationalities. In terms of the price
and quality of the Asian food cuisine that we will be going to serve, we decided to
choose and direct to buy into farmers in terms of our rice, meat, and other food
stocks so that we can get it away lower price than purchasing those stocks in
groceries. Despite the affordable price, we will maintain and become more
Our business is more about food trucks with target markets and target
for being able to try something new, authentic, and unique. Because of their
interest in trying something new, our corporation pursues to raise this food truck
business into serving rare food of choices such as Asian food cuisines.
III. COMPETITION
CURRENT ALTERNATIVES
The idea of having food trucks that will able to serve their customer right to
their location was one of our current alternative tactics because of the pandemic.
In some countries, the travel ban has not yet been lifted. That is why there are
just limited opportunities to travel and try their food nationalities. Because of our
food trucks, we can provide the convenience of our valued customers, and we
can give them the best service we can to bring the Asian food cuisines right next
to them.
OUR ADVANTAGES
like this is the advantage of its cost before making this food truck. Building and
investing in food trucks will drive the price cheaper than building sit-down
restaurants. Also, the benefit of having a food truck business is that we can make
it work anywhere as long as there are available places parked by our food truck.
We decided to pursue this business because of the idea of having a company "
ready to go," like if there are events in particular places, our food trucks are ready
different nationalities.
EXECUTION
MARKETING PLAN
running our business. We will not settle in one platform to spread the power of
our Asian Food Cuisine food trucks. Hence, we will use social media to
broadcast and inform multiple numbers of people quickly easily. We will also use
giving brochures, fliers, posting tarpaulins, and making food vlogs that will help
The only facility we have is our food truck. It has no specific location
because we will travel to different areas every month to serve the Asian food
TECHNOLOGY
using mobile point of sale systems, cash box payments, electronic receipts, QR
improper usage. Imagine having long tickets; if you can get just a piece of QR
code that when you scan it, you'll going to see in your mobile phone the exact
All cooking tools and cold storage equipment are required. These are the
Refrigerator
Microwave
Griddles Ranges
Ventilation
Sprinklers
Fryers
Washing Stations
Cutting Utensils
Freezer
Food Warmer
Coffee Brewer.
MILESTONES
( 2023)
KEY METRICS
The strength that we have is closer to each other, and we pay attention to
our consumers' needs; quality is our product. This mobility of food trucks can also
be used to attract potential customers. It will be much more comfortable for you
to participate in various events and food festivals to introduce your dishes to your
potential customers. You can also strategically change your location on a daily or
I. OVERVIEW
Our company is a type of modern business that can be seen in food trucks
that cater to and serves Asian Food Cuisine in different countries' locations. We
are supporting some charities and foundations behind this business, and we are
helping them in the most efficient way we can do. Our company will be known for
its creativeness, uniqueness, and service with love for its customers. It will allow
them to try Asian food cuisines just a footstep away from their location.
Our company aims to spread Asian food cuisine even if we are still stuck
during the pandemic. We want our customers to know that even they are afraid
of going out to eat, we will come to their most convenient place to enjoy our
delicious cuisines.
In the running of our company, it's essential to have a legal advisory council to
guide and as consultation through the decision making, efficiency and for continue
FINANCIAL PLAN
i. FORECAST (see next pages)
ii. FINANCING
plan. It sets out how the organization plans to finance its overall operations
well to meet its objectives now and in the future. This section summarizes the
strategy targets and the actions to be taken over three years to achieve the
targets.
The primary source of capital of the business will be going from the
owners. The remaining funds used will derive from the different loans, short-
term and long-term loans. The assessment of resources will be done every
month. This assessment is done to ensure that the firm has enough funds to
The company will evaluate the right desired funding mixture. The balance
evenly. This evaluation will ensure that there are no limited and available
Some of the actions that will be taking to increase the unrestricted income
are introducing fees for services. This action will recover some or all of the
costs of providing the service. The strategies that the company will use
The graph shows the forecast of net profit for the next 12 months. The business is
The graph shows the forecast of expenses for the next 12 months. The business is
The graph shows the forecast of net profit for three years. It is expected that the
business will earn double the amount of the total gain for the first year.
The forecast stated above, showing in the graph, is a projected amount. Any changes in
trend, market pulse, or economic activity in the future might affect the value that will