BUSINESS PLAN

IN (ON THE JOB TRAINING 1)

 3F
Submitted to: Alex Acuña

Leader: Aprecio, John Phillip M.

Members: Maquite, Royen May M.
Tison Ana Rose G.
Estoche, Ma.Lourdes P.
Pineda,Flora Mae S.
Panla-an, Jenelyn P.
Pangaral, Donavel M.
Tenchavez, Jr. Douglas A.
Pardillo, Marisol
LOD'S FOOD TRUCK
A. Lod's Food Truck

Food truck business can simply be

classified as a restaurant on the go
(mobile restaurant). Food truck is
essentially a truck that is equipped
with the necessary gadgets to cook
and conveniently sell food. It is a
business venture that has come to
stay; a business that is gaining
momentum as the years roll by.
A. Lod's Food Truck

Lod's Food Truck will sell a varied

selection of foods. We will provide a
affordable and quality meals, and
give exceptional customer service.
Our commitment to offering our
food and services in Sunshine City
for the convenience of our
customers will set Lod's Food Truck
apart from the competition.
B. Business Organization

We would like to support our partner organizations. We have

partnered with Douglas, an old friend of mine who owns a commercial
building named D & R on 11th Avenue in Bolinao. The commercial
building has 5 floors and is divided into 6 rooms. He agreed to be my
business partner as per said to invest a 50---50%. We believe that
success will be on our way if we pursue it.
B. Business Organization

We have been able to make provision for the following

employees:

•Chief Food Officer (Owner/Driver)

•Assistant Food Officer

•Cashier
C. Mission and Vision Statement

Mission Statement

The Lod's Food truck is a

modern, innovative mobile
food truck that aims to provide
quality, authentic food to our
community in a convenient and
affordable way.
C. Mission and Vision Statement

Vision

The Lods Food truck wishes to

be the leading brand of mobile
food truck business in town.
Also, it is our desire to improve
the happiness and comfort of
our customers and community.
D. Goals and Objectives
1. Long-term Goals

 To have the most popular food truck business

that is known for its quality cuisine and friendly
service
 Establish a business that is profitable year after
year.
 Be good enough to franchise out our food truck
business to other city entrepreneurs.
 D. Goals and Objectives
2. Short-term Goals

 We will start to become known and recognized

as one of the leading brand of mobile food truck
business
 All start-up costs will be completely returned
after the first year.
 We desire to have a high market sales right
away to start off our food businessat the top of
its success.
 E. Selling preposition
For business professionals between the age of 16
and 35 in the Sunshine City, Lod's Food Truck is the
customer’s first choice.

At Lod’s Food Truck, customers can purchase a meal

and snacks that is sourced from high quality
ingredients and is served in a large portion at a low
price.

On a lunch break with colleagues, Lod’s Food Truck

will appeal to professionals with a limited time to
eat who desire a wider range of food options in one
stop.
 F. Know your market
In Sunshine City and the surrounding cities, there are
currently few food trucks in operation. These food
trucks sell a restricted number of items at inflated
rates and are only available for a few hours each day.
A market research has revealed to us that consumers
in Sunshine City want more affordable food options,
larger portion sizes, and a wider variety of food
offerings at a single establishment. Being able to
satisfy those factors, in conjunction with the flexibility
of our business hours, will help set us apart from the
competition.
 G. Know your customer
Our target buyers reside, shop, and work in the
Sunshine City, and surrounding areas within a 15-
mile radius. Our food truck will be in these various
locations throughout the week on a rotating
schedule and will adjust the scheduling according to
high-traffic and high-demand areas. We anticipate
that 16-to 35-year old patrons will make up 85% of
our revenue.
H. Research Demands of Business
1. Growing Demand
for classic food
● Food trucks are expected to supply
more classic products and provide
more detailed information about
where the ingredients come from.
Taking into account the opinions of
our customer base helps grow our
business.
2. Increased Technology and
Social Media
● Food trucks are quickly expanding
their social media presence past
traditional platforms such as
Facebook and Twitter. Social media
usage also allows food trucks to
advertise their locations and hours
to regular customers.
I. Marketing Goals
● Increase the monthly net sales of
Lod's Food truck.Here you can
explain the chart data

● Increase the daily net restaurant

sales.

● Improve the customer

satisfaction.Here you can explain
the chart data

● Improve our social media reach.

● Enhance our customer service.

 J. Marketing Strategy

1. Website Accession

Businesses should also have a website where

potential customers can visit, view products and/or
services, or learn more about the business.
Website helps maximize the number of customers.
It involves creating blog pages on a regular basis,
increasing page speed, and improving user
experience. Make sure that your website content is
optimized for Search Engine Accession.
 J. Marketing Strategy

2. Social Media

Creating a company profile on Facebook and

Twitter allows you to post updates and engage with
your followers. Make sure to include our contact
information so that potential customers can easily
reach you. Social media platforms are also a great
tool to help you expand your audience.
 J. Marketing Strategy

3. Make Business Cards

Giving out your business cards to potential

clients in a professional way to inform them
of your business while providing them a way
to reach you should they need your services.
 J. Marketing Strategy

4. Build a Lasting Relationship with Your Customers

You can be sure that not a lot of your competitors stay in

touch with their customers. If you want to stand out and
gain repeat customers, you need to build a lasting
relationship with your customers. For example, if you have
their email, you can send them newsletters about your
newest products or services. If you know their social
media accounts, you can tag them with updates.
K. Lod's Food Truck Offers

I. Burgers: II. Tacos and Nachos III. Juices

1. Seal Burger 1. Tacos w/fries 1. Iced Choco
2. Army Burger 2. Nachos w/fries 2. Iced Coffee
3. Navy Burger
L. Legal Permits

Barangay
Mayor’s permit BIR SEC/DTI
Permit

Entrepreneurs may visit their respective city halls to know what type of business permits they should
get. As with our discussion with long-time food truck owners in the country, the same permits are
required as that of other businesses such as shown above
THANKS!

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