Theoretical framework

According to “A theory of packaging system” During recent decades, the importance of the packaging
system and its different functions has been increasing. Traditionally, packaging is intended as a means of
protecting and preserving goods, handling, transport, and storage of products. Other packaging
functions like sales promotion, customer attention and brand communication have consistently grown
in importance. It means that when a packaging developer makes a package, it needs to be designed to
meet the demand from a sale and a marketing perspective, and not only from a manufacturing process
and transportation network perspective.

Packaging is built up as a system usually consisting of a primary, secondary, and tertiary level4. The
primary package concerns the structural nature of the package; it is usually the smallest unit of
distribution or use and is the package in direct contact with the contents. The secondary package relates
to the issues of visual communication, and it is used to group primary packages together. Finally, the
tertiary package is used for warehouse storage and transport shipping. The open university of Hongkong
(2016).

Statement of the Problem

The study aims to examine the importance of packaging strategy of skin magical in Morong, Rizal
calendar year of 2021.

Specially it seeks to answer the following questions:

1. What is the profile of the respondents in terms of;

1.1 Age
1.2 Sex

2. How do the respondents perceive the packaging strategy of Skin Magical in Morong, Rizal in
terms of;
2.1 Sales promotion

2.2 Customer Attention

2.3 Brand Communication

3. Is there a significant difference in the respondent’s perception of Packaging Strategy of Skin

Magical when grouped according to their profile?
 Directions: For each statement in the survey, please indicate how much you agree or disagree with the
statement by putting a check in the box on the right side of the statement. Your answers will be kept
STRICTLY CONFIDENTIAL, and you will not be indented.

5-ALWAYS APPLIED

4- APPLIED

3- SOMETIMES APPLIED

2- RARELY APPLIED

1- NOT APPLIED AT ALL

SALES PROMOTION 5 4 3 2 1
Unique Design ( aestethic, colors schemes)
(Bagong Disenyo)          
Logos and Symbols
(Mga Logo at Simbolo)          
Promoted by a well-known celebrity
(Na promote ng isang kilalang celebrity)          
Giving Discounts
(Pag bibigay ng Bawas)
Promo on sale
(Promo sa pag-bebenta)

Customer Attention 5 4 3 2 1
Graphics and Imagery
(Grapika at imahe)          

Fonts          
Packaging Materials
(Mga materyales na ginamit)          
Shape and Design of package
(Hugis at disenyo)          
Create survey to the potential customers
(Gumawa ng survey sa mga potensyal na
mamimili)

Brand Communication 5 4 3 2 1
Purchasing billboards advertisement
(Pagbili ng mga Billboards)          
Posting social media cites
(Pag post sa sosyal media)          
Television Commercials
(Komersyal sa telebisyon)          
Brand purpose
(Layunin)

Brand positioning