Scribd Logo
Upload

Welcome to Scribd!

  • Value-Proposition-Canvas PDF

    Uploaded by

    Jacinta OUtlaw
    26 views1 page
    The Value Proposition Canvas is a tool used to define an organization's value proposition by mapping out the key product or service being offered, the customer segment it is targeting, and how it helps customers (gains) while also addressing customer pains and fears (pains). The canvas focuses on the customer jobs, pains and gains in order to identify the most important elements of a value proposition.

    Original Description:

    Original Title

    06. value-proposition-canvas.pdf

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The Value Proposition Canvas is a tool used to define an organization's value proposition by mapping out the key product or service being offered, the customer segment it is targeting, and how it helps customers (gains) while also addressing customer pains and fears (pains). The canvas focuses on the customer jobs, pains and gains in order to identify the most important elements of a value proposition.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    26 views1 page

    Value-Proposition-Canvas PDF

    Uploaded by

    Jacinta OUtlaw
    The Value Proposition Canvas is a tool used to define an organization's value proposition by mapping out the key product or service being offered, the customer segment it is targeting, and how it helps customers (gains) while also addressing customer pains and fears (pains). The canvas focuses on the customer jobs, pains and gains in order to identify the most important elements of a value proposition.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    06.

    THE VALUE PROPOSITION CANVAS

    KEY PRODUCT CUSTOMER SEGMENT

    TOOLS FIX / SOLUTION


    Gain Creators Gains

    Products Customer
    & Services Job(s)

    BUSINESS ACTION FEAR/BARRIERS


    Pain Relievers Pains

    You might also like