Value Proposition Canvas

The value proposition is the fit between the Profile and the Service Value Map. Value Propositions
articulate what the target market really cares about for each product and service.

Service Value Map

Profile
Gain Creators
Gainss
Product What can the ACH do What do we want to
& Service to create the achieve? What Jobs
GAINS? benefits are we
What is a service seeking?
that will reduce What work are we
pains and trying to get done?
increase gains? What problems are
fit we trying to solve?
Pains
What can the
ACH do to relieve
Value Proposition
What will keep us
the PAINS? from getting there?
What are the
Pain Relievers challenges?

Based on Business Model Generation: Business Model Canvas and Value Proposition Designer and designed by RURAL HEALTH INNOVATIONS,
a subsidiary of the National Rural Health Resource Center, 3/2016, 12/2016
Page 1 of 2
Value Proposition Canvas

Product & Service Value Map Profile

Gain Creators
Gains

Service Jobs

fit
Pains
Value
Proposition

Pain Relievers

Based on Business Model Generation: Business Model Canvas and Value Proposition Designer and designed by RURAL HEALTH INNOVATIONS,
a subsidiary of the National Rural Health Resource Center, 3/2016, 12/2016
Page 2 of 2