Team or Company Name: Date:

The Business Model Canvas COMPANY NAME MM/DD/YY X Primary Canvas

Alternative Canvas

Key Partners Key Activities Value Proposition Customer Relationships Customer Segments
Who are our Key Partners? What Key Activities do our Value What value do we deliver to the What type of relationship does each of For whom are we creating value?
Who are our Key Suppliers? Propositions require? customer? our Customer Who are our most important
Which Key Resources are we acquiring Our Distribution Channels? Which one of our customer’s problems Segments expect us to establish and customers?
from partners? Customer Relationships?
Revenue streams?
are we helping to solve? maintain with them? • DELETE GRAY
Which Key Activities do partners What bundles of products and services Which ones have we established?
perform?
• DELETE GRAY are we offering to each Customer How are they integrated with the rest of TEXT & WRITE
• DELETE GRAY Segment? our business model?
TEXT & WRITE Which customer needs are we satisfying? How costly are they? HERE
TEXT & WRITE HERE • DELETE GRAY • DELETE GRAY
HERE TEXT & WRITE TEXT & WRITE
HERE HERE

Key Resources Channels

What Key Resources do our Value Through which Channels do our
Propositions require? Customer Segments want to be reached?
Our Distribution Channels? Customer How are we reaching them now? How are
Relationships? our Channels integrated?
Revenue Streams? Which ones work best?
Which ones are most cost-efficient?
• DELETE GRAY How are we integrating them with
TEXT & WRITE customer routines?

HERE • DELETE GRAY

TEXT & WRITE
HERE

Cost Structure Revenue Streams

What are the most important costs inherent in our business model? For what value are our customers really willing to pay?
Which Key Resources are most expensive? For what do they currently pay?
Which Key Activities are most expensive? How are they currently paying?
• DELETE GRAY TEXT & WRITE HERE How would they prefer to pay?
How much does each Revenue Stream contribute to overall revenues?
• DELETE GRAY TEXT & WRITE HERE

Source: www.businessmodelgeneration.com
Bplan: The UC Berkeley Startup Competition