INDUSTRY PROFILE

Kia Motors Corporation

Kia Motors Corporation was founded in May 1944 and is Korea’s oldest manufacturer of
motor vehicles. From humble origins making bicycles and motorcycles, Kia has grown – as
part of the dynamic, global Hyundai-Kia Automotive Group – to become the world’s fifth
largest vehicle manufacturer.

Today, Kia produces more than 1.4 million vehicles a year at 14 manufacturing and assembly
operations in eight countries. These vehicles are sold and serviced through a network of more
than 3,000 distributors and dealers covering 172 countries. The Corporation has more than
40,000 employees and annual revenues of more than US$17 billion.

In its ‘home‘ country of South Korea, Kia operates three major vehicle assembly plants – the
Hwasung, Sohari and Kwangju facilities – plus a world-class research and development
centre employing 8,000 technicians at Namyang and a dedicated environmental R&D centre.
The Eco-Technology Research Institute, near Seoul, is working on hydrogen fuel-cell
vehicles for the future as well as state-of-the-art end-of-life vehicle recycling technologies
and processes. Kia spends 6% of its annual revenues on R&D and also runs research centres
in the USA, Japan and Germany.

SVM KIA SHOWROOM INCHENNAI

We SVM Cars established a vehicle dealership in Chennai in the year 2011,

Authorizes dealer of Honda Motorcycle and Scooter India Ltd , and we work on 4S
operations (Sales, Service, Spares and Safety).

M/s SVM having started its operations with one Show room and One S ervice Center
with 40 employees in the year 2011, has expanded its net work to 6 Show Rooms and
6 Service Centers, 1 “Best Deal” i.e Used Bikes outlet, with 200+ employees,
presently selling about 15000 vehicles and servicing about 50000 vehicles per annum .
Company reached to this level within a short span of 5 years and emerged as Largest
Honda Dealer in Chennai.

M/s SVM is the only chosen dealer for the entire state of Tamil Nadu, by M/s HMSI, to deal
in its entire range of Hi End Bikes, “Wing World dealer Super Bikes Sales and Service”

Since the inception, M/s SVM Motors (P) Ltd. has been operating the dealership successfully
with the consistent rise in its market share, working with the Motto “Customer Delight”, Over
the years M/s SVM had become one of the most preferred destination for two wheeler needs,
both for Sales & Service in Chennai.
We have built our reputation based on the Three pillars of customer Satisfaction, Values and
Employee Welfare

STRENGTH OF SVM

 Highest Standards of Honesty/Integrity

 Transparent Functioning
 Respect for all Employees/Suppliers/Stakeholders genuine caring of staff
 Flat Organization structure
 High degree of employee involvement /top Management Involvement
 Disciplined work ethic

We SVM Cars established a vehicle dealership in Chennai in the year 2011, Authorizes
dealer of Honda Motorcycle and Scooter India Ltd , and we work on 4S operations (Sales,
Service, Spares and Safety).

M/s SVM having started its operations with one Show room and One Service Center with 40
employees in the year 2011, has expanded its net work to 6 Show Rooms and 6 Service
Centers, 1 “Best Deal” i.e Used Bikes outlet, with 200+ employees, presently selling about
15000 vehicles and servicing about 50000 vehicles per annum. Company reached to this level
within a short span of 5 years and emerged as Largest Honda Dealer in Chennai.

SVM KIA

M/s SVM is the only chosen dealer for the entire state of Tamil Nadu, by M/s HMSI, to deal
in its entire range of Hi End Bikes, “Wing World dealer Super Bikes Sales and Service”

Since the inception, M/s SVM Motors (P) Ltd. has been operating the dealership successfully
with the consistent rise in its market share, working with the Motto “Customer Delight”, Over
the years M/s SVM had become one of the most preferred destination for two wheeler needs,
both for Sales & Service in Chennai.

We have built our reputation based on the Three pillars of customer Satisfaction, Values and
Employee Welfare
STRENGTH OF SVM

 Highest Standards of Honesty/Integrity

 Transparent Functioning
 Respect for all Employees/Suppliers/Stakeholders genuine caring of staff
 Flat Organization structure
 High degree of employee involvement /top Management Involvement
 Disciplined work ethic

Kia Motors Europe

Kia Motors Europe (KME) is the European sales, marketing and service division of Kia
Motors Corporation (KMC), based in Seoul, South Korea. With its purpose-built
headquarters located in the heart of Frankfurt, Germany, KME’s staff is efficiently run and
highly motivated. The company structure encourages individuals to make vital contributions
to its operations and the multi-cultural dynamic is home to more than 26 different
nationalities.

Kia’s European headquarters is also home to Kia’s Design Centre, which has contributed to
making Kia a highly desirable brand in Europe, with products that have their own distinctive
design signature.

Since 2003, Kia’s product range in Europe has expanded from covering just 35% of market
segments to more than 80% today. That expansion has helped Kia’s European sales increase
every year since 2008, achieving sales across Western and Eastern Europe of 385,000 units in
2015.

Costing € 1.6 billion to design and construct, Kia’s state-of-the art European manufacturing
facility in Žilina, Slovakia, now caters for almost 54% of European demand for Kia’s
extensive product range. Kia’s Žilina facility is home to European production of the best-
selling Sportage crossover SUV, Venga compact MPV and cee’d model family
(incorporating the cee’d five-door hatch, pro_cee’d three-door and cee’d Sportswagon).

The facility, which produced its first car – the cee’d – at the end of 2006, is capable of
manufacturing more than 300,000 cars annually. In 2015, Kia proudly announced the
production of the one-millionth cee’d model to roll off the Žilina production line. In the same
year, the factory produced more than 100,000 units of the Kia Sportage, breaking the model’s
annual production record.
HISTORY OF KIA

From period:

2016-2011 2010-2001 2000-1991 1990-1944

2016

Kia at the 2016 Paris Motor Show Kia Unveils its Biggest European Dealership – in London
Kia Officially Opens Mexico Production Facility

Kia Expands Green Space Around Production Sites Mobile App for Optima – Awarded at
Red Dot Design

Kia Optima And Sedona Earn Autopacific's 2016 Ideal Vehicle Awards Kia reduces
environmental impact of vehicle production Kia Motors returns as Official Sponsor of
Telemundo's web series "El Maestro" Featuring Latin Grammy Winner Luis Enrique 2017
Kia Sorento Achieves Top Safety Pick Plus Rating From The Insurance Institute For
Highway Safety Kia Motors Mexico celebrates first year anniversary and announces hybrid
model for local market

Kia Motors Ranked Number One in the Auto Industry for Initial Quality by J.D. Power Kia
Motors recognized as one of the highest quality brands in the US auto industry by Strategic
Vision Kia brings fans closer to UEFA EURO 2016™ with five-a-side tournament and new
social media campaign Kia Motors ranks highest among all popular brands in 2016
AutoPacific Vehicle Satisfaction Awards Kia Optima And Soul Named Among The Best
Family Cars Of 2016 By Parents Magazine And Edmunds.com

Kia Motors backs creation of community auto mechanic training centers in Ethiopia and
Kenya Kia hands over vehicle fleet for UEFA EURO 201
4

Kia Motors and Total renew partnership 2017 Kia Sportage Receives Top Safety Pick Plus
Rating from the Insurance Institute for Highway Safety Kia Motors returns to Mom 2.0
Summit for second straight year

Kia Motors reveals three new models for Europe at the 2016 Geneva International Motor
Show Android Auto™ and Apple CarPlay™ for latest Kia models All-new 2017 Kia
Cadenza takes the stage at the New York International Auto Show Kia Motors produces two
millionth vehicle in the U.S.

The NEW Mohave Launched Kia Motors America Announces Pricing For The All New 2017
Sportage Kia Optima Sportswagon world debut Kia to Unveil Optima Plug-in Hybrid, The
Next Step in its 'green' Car Revolution All new Kia Optima Hybrid unveiled at 2016 Chicago
Auto Show All new 2017 Niro Hybrid Utility Vehicle arrives in the Windy City for global
debut at Chicago Auto Show

ALL NEW K7 Launched Participated in 2016 Consumer Electronics Show(CES) Participated

in 2016 North American International Auto Show Official Support for 2016 Australian Open
Coveted Design Awards for All-New Kia Sportage and Optima

2015

12

Five-star safety ratings for all-new Kia Optima and Sportage Kia takes first place in Auto
Bild magazine’s Quality Report Kia Motors granted Nevada autonomous driving license
Three brands (Sorento and K5, etc) – Received 2015 Good Design Award 2nd Release of X-
Car Series – Mystique Official Website of Kia Motors Corporation – Received 2015 Web
Award Korea Grand Prize The New K3 Launched K5 Hybrid Launched

2014

12
Launched the Forte 2015 Launched The New Rio Recertified as a Customer Focused
Company

2013

12

Kia's social contribution website opens.

2012

10

Kia Motors ranks 87th in Interbrand's list of 100 Best Global Brands

Corporate philosophy

The mindset shared by everyone at Kia

Management Philosophy

Building a new future and realizing humanity's dreams by thinking creatively and tackling
challenges head on

Unlimited sense of responsibility

Realization of possibilities

Respect for mankind

A business management philosophy outlines a company's reason for being while serving as a
fundamental guideline that shapes the mindset and behavior of employees. The following
three key phrases sum up Kia’s management philosophy: full accountability, realizing
potential, and practicing humanity. These key values are encapsulated in a single mantra:
'Building a new future and realizing humanity's dreams by thinking creatively and tackling
challenges head on.

Vision

Together for a better future

In 2011, Hyundai Motor Group established a new corporate vision: 'Respecting people and
practicing environmental management to maximize value creation and pursue balanced and
shared growth with stakeholders.' All subsidiaries will cooperate to fulfill this vision and turn
Hyundai Motor Group into a top-tier global automotive group that provides customers with
new value. With the greater value we create by pooling our competencies, we will strengthen
the soundness of partner firms and local communities while contributing to the sustainability
of humankind.

Lifetime partner in automobiles and beyond

Under the Group-level corporate vision are detailed vision statements for each key business
area. For the automobile business, the vision statement is 'Providing a new space that makes
life more convenient and enjoyable by realizing superlative mobility based on innovative
people-oriented, eco-friendly technologies and comprehensive services. Kia Motors will offer
products and services that befit this vision of turning cars from mere modes of transport into
new lifestyle spaces.

Core Values

The core values comprise the code of conduct for employees and the organization at large.
They also represent the corporate culture we strive for and the promise we make to ourselves
and stakeholders. We become one by sharing the same values and applying them consistently
in our decision making processes. Kia Motors will tackle challenges head on through mutual
cooperation and respect while fulfilling our pledges and embracing talent and diversity to
build a distinct corporate culture.

Customer first

We promote a customer- driven corporate culture by providing the best quality and
impeccable service with all values centered on our customers.

Challenges

We refuse to be complacent, embrace every opportunity for greater challenge, and are
confident in achieving our goals with unwavering passion and ingenious thinking.

Communication & collaboration

We create synergy through a sense of "togetherness " that is fostered by mutual
communication and cooperation within the company and with our business partners.

People

We believe the future of our organization lies in the hearts and capabilities of individual
members, and will help them develop their potential by creating a corporate culture that
respects talent.

Globality

We respect the diversity of cultures and customs, aspire to be the world's best at what we do,
and strive to become a respected global corporate citizen.

WHY KIA

More reasons to buy a Kia

You're making a great choice. One new ride, so much to enjoy.

Discover a world of advantages

There are so many reasons to buy a Kia – and the list keeps on growing. Award-winning
design, outstanding technology throughout the range, a market-leading warranty: take a
moment to explore what makes Kia unique. And why it's always the right decision.

Who we are

Kia Motors, Korea’s most experienced car manufacturer, looks back on a long history in
Europe. Today, our European headquarters operates out of Frankfurt where the in-house
design team creates the interiors and exteriors of European cars. We also manufacture several
models at our plant in Žilina, Slovakia.

A green company

At Kia, our commitment to the planet stretches far and wide. From new, more efficient
engines to alternative fuel cars and eco-friendly production practices. The ECO dynamics
label also highlights eco-friendly aspects of our cars. Proving our efforts, Kia ranked 35th on
Interbrand's 2014 Best Global Green Brands.

Stunning design
The simplicity of a straight line

At Kia, design is more than shapes, lines and decoration. It's what gives our brand a spirit –
and ignites passion for our cars. Guided by renowned designers like Peter Schreyer, our cars
look dynamic, modern and distinctive. They catch the attention of consumers, the press and
renowned juries internationally.

DESIGN

Design directions

The simplicity of the straight line

Design gives spirit to the brand

Design is not just about shapes, lines or decoration. It is about instilling soul into a brand and
making customers passionate about a product. The ultimate goal of Kia's styling activities is
to create complete, pure and unprecedented designs that define the Kia brand. To this end,
Kia will seek deeper interaction with more people around the world to gain a more extensive
understanding of different markets and technologies as we strive to make the Kia brand more
exciting and fun.

The simplicity of the straight line

Out design direction

The simplicity of straight line is one of the core fundamentals underpinning Kia's design
philosophy. Straight lines represent clarity, precision and distinctiveness, and these traits are
fully reflected in the attitudes and vision of Kia designers. Our design efforts are focused on
attaining long-term loyalty from customers with simple shapes, delicate interior and exterior
details and the provision of experiences that are hard to find in other cars.

Kia's design centers

We make the cars of your dreams a reality

“Kia Motors designs the future.”

Kia's main design center in Korea (Namyang) undertakes all aspects of car design ranging
from design planning and design conceptualization to styling, modeling and color and
material development.
Augmented by satellite design centers in the USA, Europe and Japan, we analyze global
trends and explore the distinct lifestyles in different local markets around the world.

Accolade winners

Our cars get noticed. Not just by other drivers or passers-by, but by juries of renowned
international design competitions. Numerous Kia car designs have been recognised with
various prestigious accolades, including IF, reddot, Good Design and ABC Design.

BRAND VALUES

Best Global Brand

2018 has seen another year of positive momentum in Kia’s brand value. The brand continues
to be a key asset for the business, gaining traction with consumer’s around the world. The
investments that Kia is making in future mobility, design, product and capacity are creating
strong foundations for a bright future for Kia’s brand and business.

Starting from 2005, the company has been engaged in enhancing the brand power and
improvement of the company reputation through the brand slogan of “The Power to
Surprise,” with continued efforts for innovation in product development, communication,
sales, services, and other customer-related activities.